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LiveAmazon Ads AI monitors bids 24x7, changes them when neededFreeFree account audit your written plan in 5 business daysTeamDedicated team account, ads, ops and creative at $1,500/mo flatLaunchNew brand? a 90-day Amazon launch plan, done for youLearnPPC Spider Academy Amazon courses from $49The PPC Spider blog: Amazon growth, explained.
Practical guides on Amazon PPC, listings, launches, inventory and every marketplace, written by the team that runs these accounts every day.
Amazon fragrance shifts in 2026 as dupe brand Lattafa takes the No. 1 spot and US mass fragrance sales jump 15%
Amazon fragrance dupes led Q1 2026: Lattafa rose to No. 1 and Armaf to No. 3 per Pattern data, as Circana saw US mass fragrance up 15% in the first half.
Read article Amazon PPC for seasonal products: how to ramp, peak and survive the off-seasonAmazon PPC for seasonal products, done on margin: when to ramp bids, how to cap them at peak, what to keep running off-season and a worked bid example.
Read article Congress passes the Customs Notification Act in November 2026, letting CBP share counterfeit shipment data with brands and marketplacesThe Senate passed the Customs Notification Act on November 10, 2026, so CBP can share counterfeit shipment data with brands once the President signs it.
Read article Amazon Ad Tag adds an aatSession cookie to North American advertiser websites in November 2026, on by default for 30 daysAmazon Ad Tag now sets a 30-day first-party cookie, aatSession, on North American brand sites by default (Nov 2026). What it tracks and how to opt out.
Read article Amazon bans Prime Day, 'Save 50%' and 'Hurry' in Brand Stores, with a 48-hour cutoff before Black Friday Week 2026Amazon's Brand Store rules, updated Nov 13, 2026, ban Prime Day, price and urgency wording. Black Friday Week Stores need 48 hours and up to 3 days of review.
Read article Amazon adds FBA lead time estimates to Manage Shipments in November 2026, and its own example shows a 5 day shipment taking 12 at peakAmazon is rolling out FBA lead time estimates on Manage Shipments from November 2026; its example shows 5 days in January stretching to 12 at peak.
Read article Amazon PPC match types: broad, phrase, exact and when each one paysAmazon PPC match types explained for 2026: how broad, phrase and exact work, negative keyword limits, how to bid each one and a 5 step playbook to cut waste.
Read article Amazon Sponsored Brands video ads: specs, real costs and how to judge them in 2026Amazon Sponsored Brands video ads explained for 2026: specs, rejection traps, why blog benchmarks mislead, and a worked way to judge video against static.
Read article Amazon puts Haul in main search in November 2026, and about 184,000 sellers, 4 in 10, now have Haul listings, most without signing upAmazon Haul now shows in main search, and about 184,000 sellers (40%) have Haul listings as of Nov 12, 2026, mostly auto cross-listed. What to check now.
Read article Amazon plans a World Product Graph to catalog nearly every product sold online, even items it does not stock, with an October 2027 target, Reuters reportsNov 13, 2026: Reuters reports the Amazon World Product Graph plan to catalog every product online by Oct 2027. What it means for brand data and what to fix now.
Read article eBay puts individual Depop listings into its app search results in November 2026, including the top slot it sells as a Promoted Listings adeBay now mixes Depop listings into its app search, reported Nov 12, 2026, with one taking the top ad slot unlabelled. What fashion sellers should check now.
Read article Truly Beauty, fined $1.76 million by the FTC in 2019 over organic claims, is bought by Dollar Shave Club after reportedly passing $100 million in salesSept 1, 2026: Dollar Shave Club bought Truly Beauty, a brand fined $1.76M by the FTC in 2019. How it reached a reported $100M and the lessons for brands.
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- Amazon Japan drops the rule that made sellers match rival sites like Rakuten to win the recommended offer, after Japan's Fair Trade Commission approves its plan on November 11, 2026Nov 11, 2026: Japan's FTC approved Amazon Japan's plan to drop the rule tying the recommended offer to rival-site prices. What changes and what sellers do now.
- Amazon search term report: how to read it, save it and act on it every weekHow to read the Amazon search term report, why its 65-day window and late orders mislead most sellers, and a weekly 5-step routine tied to your margin.
- Amazon top of search bid adjustment: how to set the percentage from marginHow the Amazon top of search bid adjustment works, how it stacks with dynamic bidding, and a margin formula to set the percentage without buying a loss.
- EU proposes the Digital Fairness Act on November 11, 2026: fake low stock claims, reference price tricks and subscription traps face bans and fines up to 6% of turnoverNov 11, 2026: the EU proposed its Digital Fairness Act, banning fake scarcity and drip pricing with fines up to 6%. What sellers selling to Europe must fix.
- Shopify Tax free discount stops resetting each year: from January 1, 2027 stores past 100,000 in lifetime sales pay per-order tax fees from their first orderShopify said Nov 11, 2026 its Tax free discount goes lifetime on Jan 1, 2027. Stores past 100,000 in sales pay per-order fees. Who pays and how much.
- Amazon makes sellers tag AI generated people in listing images since July 2026, and New York fines reach $5,000 per violationSince July 22, 2026 Amazon has required sellers to tag AI generated people in images, video and A+ content. The metadata tag, the New York fines, and what to do.
- Amazon raises its European FBA fuel and logistics surcharge from 1.5% to 2% in November 2026, with Multi-Channel Fulfilment next on November 19Amazon lifted its EU and UK FBA fuel and logistics surcharge from 1.5% to 2% on November 2, 2026, and MCF follows November 19. What it costs and what to do.
- Amazon faces a possible trial in Italy over import VAT on 1.5 million Chinese goods, and 70 suspects include store operatorsMilan prosecutors told Amazon EU on Nov 10, 2026 it may face trial over unpaid import VAT on 1.5M goods. Sellers are suspects too. What EU sellers must check.
- Amazon PPC keyword harvesting: when to graduate a search term, what to bid and how to prove it workedAmazon PPC keyword harvesting done right: click floors set from your conversion rate, bids from margin, negative exact isolation and a total sales check.
- Amazon PPC negative keywords: how to set rules from your margin, not a guessUse Amazon PPC negative keywords without blocking sales: match types, a margin-based click threshold, attribution lag, where to add them and a weekly routine.
- Dollar General goes live on Instacart in 20,000 stores across 48 states, a new digital shelf for CPG brandsDollar General and pOpshelf went live on Instacart on Nov 10, 2026 at about 20,000 stores in 48 states. What it means for CPG brands sold in DG stores.
- Mattel opens its first TikTok Shop store with about 20 toys in November 2026, and its target buyer is adults, not kidsMattel opened its first TikTok Shop store the week of November 11, 2026 with about 20 toys, aimed at parents and collectors. What toy and gift brands can copy.
- Pinterest ad guidelines ban products misrepresented through synthetic media from November 12, 2026, as Pins start training its generative AIPinterest's new ad guidelines and terms take effect November 12, 2026: synthetic media product fakes banned, Pins train its GenAI. What advertisers must check.
- Reddit launches Reddit Reviews, AI product pages built from threads for about 10,000 products, and brands cannot pay to be featuredReddit launched Reddit Reviews on November 10, 2026: AI review pages for about 10,000 US products, built from threads. Brands cannot pay. What to check now.
- Shopify opens the Shop app to stores without Shopify Payments on November 10, 2026, but Shop Campaigns ads stay locked to its own checkoutShopify said on November 10, 2026 that stores without Shopify Payments can now appear on Shop, but cannot run Shop Campaigns. What changed and what to check.
- Thailand approves import duty of up to 30% on ecommerce parcels from foreign platforms, November 2026: what cross-border sellers should doThailand's cabinet approved import duty of up to 30% on ecommerce parcels from foreign platforms on November 10, 2026. Rates, timing and what sellers should do.
- TikTok Shop locks shipping fee estimates for shops caught cutting product weights or overcharging shipping, starting November 12, 2026From November 12, 2026, TikTok Shop US can stop flagged shops lowering label fees by cutting product weight before Ready to Ship. Who is hit and how to check.
- UPS sues US Customs for IEEPA tariff refunds plus interest, with $270 million it already collected still owed to customersUPS sued CBP at the trade court on Nov 6, 2026 for IEEPA tariff refunds plus interest, and still owed customers $270M. How brands that paid UPS duties check.
- USPS reports fiscal 2026 results on November 10, 2026: package revenue up 5.1% while parcel volume fell 5.3%, so each parcel now earns about 11% moreUSPS reported fiscal 2026 results on November 10, 2026: package revenue rose 5.1% to $34.1B as volume fell 5.3%. What it means for seller shipping costs.
- Adorn Cosmetics says sales fell about 30% when its Adobe Commerce site went live, and the Australian skincare brand now says it faces closureAdorn Cosmetics founder Briony Kennedy told 7NEWS on November 8, 2026 that sales fell about 30% after an Adobe Commerce relaunch. The replatforming lessons.
- Amazon Ads moves creator storefront clicks from Off Amazon to Other on-Amazon in Sponsored Products placement reports from November 11, 2026From November 11, 2026 Amazon Sponsored Products placement reports count creator storefront clicks as Other on-Amazon, not Off Amazon. What moves in your ACoS.
- Amazon PPC budget allocation: split spend by margin, stock and missed sales, not by percentagesMost Amazon PPC budget allocation guides give a percentage split. This method allocates from margin per product, stock cover and Amazon's missed sales data.
- Amazon Sponsored Brands in 2026: what changed, what works and when to skip itAmazon Sponsored Brands changed on January 28, 2026: the three formats, the 3 to 10 ASIN rule, a worked margin example, a six-step playbook and when to skip.
- Amazon loses bid to pull its 1,000 biggest UK sellers out of the £2.7bn seller class action, tribunal rules November 10, 2026Nov 10, 2026: a UK tribunal refused Amazon's bid to move its top 1,000 sellers to opt-in in the £2.7bn Stephan claim. Who is in, and how to answer Amazon.
- CarParts.com says a large marketplace partner will end its seller relationship when its own CarParts Connect marketplace launches in December 2026CarParts.com disclosed in its Q3 2026 10-Q that a large marketplace partner will end its seller account when CarParts Connect launches in December.
- Comet relaunches on November 9, 2026 as a UK electricals marketplace with 2,500 sellers, one million products and a 7% fee on consumer electronicsComet relaunched November 9, 2026 as a UK online electricals marketplace: 2,500 sellers, one million products, fees from 7%, £25 a month. Who should list and why.
- eBay launches Condition Guarantee in the UK on November 11, 2026: buyers pay £5 and sellers ship used phones and iPads to an inspection hubeBay UK's Condition Guarantee starts Nov 11, 2026: buyers pay £5 to have used phones and iPads over £50 inspected first. Rules, risks and seller prep.
- EU scraps the €150 IOSS limit: on November 9, 2026, finance ministers agreed that marketplaces will collect VAT on imported orders of any value from July 1, 2028EU ministers agreed on November 9, 2026 to drop the €150 IOSS limit, so platforms will owe VAT on all imported orders from July 2028. What sellers should plan.
- Google Ads MCP server version 0.0.6 adds four write tools switched on by default while Google's guide still calls it read-only (November 2026)Google's Ads MCP server v0.0.6, out November 2, 2026, lets AI agents create assets and labels by default while Google's guide still says read-only. What to check.
- Google releases its November 2026 core update on November 10: a two-week rollout that ends about three days before Black FridayGoogle's November 2026 core update began November 10 and may take up to 2 weeks, so store rankings can move right up to Black Friday. What to do now.
- TikTok Shop raises the FBT exit inventory freight fee to $0.68 per lb from November 10, 2026, up from $0.39TikTok Shop's FBT rate card sets the exit inventory freight fee at $0.68 per lb from November 10, 2026, up from $0.39. What a removal costs now and how to avoid it.
- Walmart Marketplace will enforce Return Rate per item from January 2027: high-return items can be warned or unpublished even when the account passesWalmart will enforce Return Rate per item from January 2027: items with high seller-accountable returns can be warned or unpublished even if the account passes.
- Agency for Amazon sellers monthly report: what it should show, and what to ask forWhat a useful agency for Amazon sellers monthly report contains: settled ad data, TACoS, profit after fees, organic share, stock cover and written decisions with owners.
- Amazon launches its biggest Haul sale on November 9, 2026: $1 flash deals all week, $0.11 deals on November 10 and 11, and a catalog Amazon says passed 10 million itemsAmazon Haul sale runs November 9 to 14, 2026: $1 flash deals and $0.11 deals on Nov 10 and 11 across 10M+ items. What it means for brands before Black Friday.
- Amazon PPC reporting: the reports to pull, the numbers to add and the decision each one drivesWhich Amazon PPC reports to pull, the 65-day data trap, the January 2026 attribution change, and how to turn ad console exports into a weekly profit report.
- Amazon launches Seller Wallet GBP on November 5, 2026: Amazon.co.uk sellers hold pounds, pay UK suppliers free and convert to 20 plus currencies at 1.5% falling to 0.75%Amazon Seller Wallet GBP launched Nov 5, 2026 for Amazon.co.uk sellers: free GBP transfers, cross-currency fees of 1.5% down to 0.75% by volume. Math and steps.
- Azuna tops nine figures in annual online sales in 2026 with 80% of revenue on subscription, 75% direct and 25% on Amazon, Modern Retail reportsAzuna's odor eliminator brand passed $100M in online sales in 2026: 80% subscriptions, 75% DTC, 25% Amazon, 90 days of stock at its 3PL and Amazon. A playbook.
- BBC Watchdog cadmium jewellery tests: only 2 of 25 'sterling silver' items bought on Amazon, Temu, eBay, Etsy and OnBuy were sterling silver, and 8 broke the legal cadmium limit, one by 1,000 timesBBC Watchdog cadmium jewellery tests, reported Oct 22 and Nov 3, 2026: 23 of 25 'sterling silver' marketplace items failed, 8 over the cadmium limit. Seller fixes.
- ChatGPT Business Hub test spotted November 6, 2026: OpenAI is building a dashboard that counts how often a brand appears in ChatGPT answers, open to verified owners such as connected Shopify storesChatGPT Business Hub, spotted Nov 6, 2026, would show verified brands daily ChatGPT mentions and clicks, with Shopify login as one way in. What to set up now.
- Depop ends independent shipping for new US listings from October 28, 2026: every new listing uses Depop Shipping through USPS, and new owner eBay's carrier rates now set the labelDepop ended independent shipping for new US listings on October 28, 2026. New listings use Depop Shipping via USPS; older 'Other' listings keep it until sold.
- Etsy told sellers on November 6, 2026 to message past buyers about its Cyber Specials sale, then retracted the advice on November 9 as a breach of its own messaging policyEtsy's Nov 6 Cyber Specials note urged sellers to message past buyers; on Nov 9 Etsy retracted it as a policy breach. The 48 hour mute risk and what to do now.
- FedEx raises its fuel surcharge tables by 1.5 points from November 9, 2026, a week after UPS, as Black Friday shipping beginsFedEx fuel surcharge tables rise 1.5 points on November 9, 2026: Ground 30.5% and Express 34% this week, even as diesel eased. Cost per parcel and what to do.
- Honest Company Q3 2026 results, reported November 5: diaper sell-through fell 27% and revenue dropped 8.6%, yet wipes and personal care pushed gross margin to a record 49% and the outlook upHonest Company Q3 2026, Nov 5: revenue down 8.6% to $84.6M, organic up 9.2%, diapers down 27%, record 48.9% margin, outlook raised. Lessons for Amazon brands.
- Jetty hydration launches November 9, 2026: Poppi founders self-fund $2.5M to take on Gatorade at Whole Foods, Target and AmazonJetty hydration launched Nov 9, 2026 from Poppi's founders: $2.49 bottles and powders at Whole Foods, Target and Amazon, $2.5M self-funded. What brands can copy.
- Los Angeles and Long Beach port strike deadline moves to November 20, 2026, as 250 watchmen and employers extend talks a third timePort strike at Los Angeles and Long Beach pushed to November 20, 2026 as PMA and ILWU Local 26 extend talks again. Exposed terminals and what importers do now.
- PepsiCo marks Poppi's $300 million earnout down to $12 million, 16 months after paying $1.95 billion for the prebiotic soda brandPoppi's PepsiCo earnout is worth $12M, down from $278M at end 2025, per the Q3 2026 10-Q filed October 7. What a $1.95B brand missing targets teaches sellers.
- TikTok Shop launches TikTok Shop Plus, a $9.99 a month paid membership pilot for more than 1 million of its top US shoppers, two weeks before Black Friday 2026TikTok Shop Plus launched Nov 7 to 8, 2026: $9.99 a month after a 30 day trial, free shipping on Plus badged items, 10% off select products. Seller to-do list.
- Walmart marketplace net sales grew more than 50% in the quarter to July 2026, the second quarter near that pace, and nearly half of it now moves through Walmart Fulfillment ServicesWalmart marketplace net sales rose more than 50% in Q2 FY27, reported Aug 20, 2026, with nearly half through WFS and Walmart Connect up 43%. What to do now.
- Walmart launches Rich Media APIs on November 6, 2026 so marketplace sellers can upload and manage product videos by feed instead of one at a timeWalmart Rich Media APIs went live November 6, 2026: US sellers add product videos and 360-spin images by feed, 50 items per video. Rules and what to do first.
- Amazon grocery sales grew 32% in Q2 2026 while the price of its top sellers fell 28%, and electronics lost share after prices rose 23%PMG data published Oct 5, 2026: Amazon US grocery revenue rose 32% in Q2 2026 as top seller prices fell 28%, while pricier electronics lost the most share.
- Amazon PPC automation rules vs manual: which decisions to automate and which to keepAmazon PPC automation rules vs manual bidding: what Amazon's own rules can do, why rules on thin data kill good keywords, and a 5-step plan to split the work.
- Amazon PPC for new products: set a loss budget, a ceiling and an exit dateHow to run Amazon PPC for new products: campaign setup, starting bids, a launch ACoS ceiling from your margin, a worked budget example and a 30-day playbook.
- Brands pull back on their own websites for holiday 2026: only 46% plan to sell through them, down from 69% a year ago, as Amazon and TikTok Shop hold their groundModern Retail and Glossy research, Oct 26 to Nov 5, 2026: 46% of brands plan to use their own site this holiday, down from 69%. What it means for your budget.
- Carote took 17.4% of Amazon cookware sales on Prime Day 2026, ahead of HexClad and Caraway, as "pots and pans set" searches jumped 455%Carote led Amazon cookware on Prime Day 2026 (June 23 to 26) with 17.4% of sales, ahead of HexClad at 16.5% and Caraway at 11.4%. What home brands can copy.
- eBay raises its currency conversion fee to 3.25% in the US and 2.75% in the UK from December 1, 2026, with no Seller UpdateeBay's currency conversion fee rose to 3.25% for US sellers on Oct 14, 2026; UK goes to 2.75% Dec 1 and EU sites Dec 2. What it costs and what to do.
- eBay drops its promise to tell users about privacy changes as automated checks widen to listings from November 26, 2026eBay's privacy notice changes on November 26, 2026: automated checks cover listings and live streams, and the promise to email you about changes is gone.
- Elemis sold to PAI Partners after nearly doubling sales under L'Occitane, yet the price stays secret and reports put it near the $900 million paid in 2019L'Occitane agreed on Nov 4, 2026 to sell Elemis to PAI Partners. Sales nearly doubled to $300M+, yet reports put the price near the $900M paid in 2019.
- Gauge Capital bought Saltyface in October 2026, its third tanning brand, and its face mist now sells about as much on Amazon as Coco & Eve's, which Gauge also ownsGauge Capital bought Saltyface on October 13, 2026. Its face tanning mist sells about as much on Amazon as Coco & Eve's, which Gauge also owns. What brands learn.
- SharkNinja says every $1 it sells on TikTok Shop drives $2 of sales off the app, as Q3 2026 sales jump 21.2% to $1.98 billionSharkNinja's Q3 2026 sales rose 21.2% to $1.98B. On its Nov 4 call it said $1 of social sales drives $2 off-platform, at Amazon, Walmart and its own site.
- Amazon swaps Grubhub+ for Uber Eats in Prime, November 2026: $0 delivery on $25 restaurant orders inside the Amazon appAmazon Prime added Uber Eats on Nov 5, 2026: $0 delivery on $25+ restaurant orders in the Amazon app, Grubhub+ out. What it means for brands and sellers.
- Amazon's $309.5 million returns settlement, preliminarily approved in August 2026, shows its refund system missed returns for years. Here is what FBA sellers should checkAmazon's $309.5M returns refund settlement got preliminary approval August 18, 2026; claims close December 1. What its admitted refund gaps mean for FBA sellers.
- Celsius brand sales fall 6.3% in Q3 2026 while Alani Nu grows 23.5% to $410.1 million and overtakes itCelsius Holdings said Nov 5, 2026 that Alani Nu hit $410.1M in Q3 while the Celsius brand fell 6.3% to $356.8M. What the flavor drop teaches brands.
- Full service vs a la carte agency for Amazon sellers: where the math flipsFull service or a la carte agency for Amazon sellers? See the break-even with real published prices, the hidden cost of juggling vendors and a 5-step way to decide.
- Circana finds GLP-1 households now buy 32% of US food and beverage units, and their spend is moving to drugstores and away from ecommerceGLP-1 grocery spending is shifting: Circana's September 2026 panel shows users buy 32% of food units, with protein snacks up and online spend down. What to do.
- RYZE mushroom coffee tops Nescafé in Amazon instant coffee at twice the average price, even as searches for its name fall 21%RYZE mushroom coffee took 18.7% of Amazon instant coffee revenue in October 2026, ahead of Nescafé, at a $67 average price. What brands can copy from it.
- Marketplace Pulse Seller Index 2026: only 23% of marketplace sellers are thriving, and the ones angriest about Amazon fees are leaning harder on AmazonSeller Index 2026 (Marketplace Pulse, April 2): 23% of sellers thriving, 31% grinding, 38% distressed. The fee paradox, the margin math and what to do.
- TACoS targets by category: the 2026 ranges and how to set your ownTACoS targets by category for 2026, from books near 8% to beauty near 17%, plus the margin math to turn any benchmark into a target for your own products.
- TikTok Shop updates its gambling policy on November 3, 2026: lucky draws, spin wheels and 8 card break formats are out before Black FridayTikTok Shop gambling policy updated Nov 3, 2026 bans paid lucky draws, spin wheels and 8 card break formats. What sellers can still run for Black Friday.
- TikTok launches a standalone TikTok Shop app in Southeast Asia, November 2026, with no US version yetTikTok Shop app reported live Nov 5, 2026 in Singapore, Malaysia, Thailand and the Philippines. Not in US app stores. What brands should change now.
- Visa finds AI shopping agents fail 42.8% of test runs in November 2026, and more than half of those failures still end in a purchaseVisa said on November 5, 2026 that 22 AI shopping agents failed 42.8% of its test runs and 54% of failures still bought. What it means for returns and listings.
- Wilde protein chips raise $40 million from S2G in October 2026, yet resellers hold the Buy Box on most of its Amazon listingsWilde raised $40M from S2G on Oct 22, 2026 after passing $100M in sales. On Amazon, other sellers hold the Buy Box on 17 of 30 listings. What to fix.
- Amazon adds Alexa for Shopping by text in November 2026, with Sponsored Products in the replies and no charge to advertisers yetAmazon launched Alexa for Shopping by text on Nov 6, 2026 for invited US shoppers. Sponsored Products can show in replies, free for now. What brands should do.
- Magnesium glycinate becomes a $63.3M a month Amazon line in 2026, up 85.7%, as supplements grow 40%Magnesium glycinate sells about $63.3M a month on Amazon, up 85.7%, per a Sept 2026 Market Defense report. What the boom means for supplement brands.
- Amazon Pet Days 2026 ran five days instead of two, yet pet sales rose only 8.1% while Hill's Science Diet jumped 50.9%Amazon Pet Days 2026 ran 5 days (May 11 to 15) vs 2, yet sales rose just 8.1% to $397.8M, Similarweb data shows. What winners did before Black Friday.
- Amazon PPC management cost in 2026: fees, models and the math that decides if it paysAmazon PPC management cost in 2026: real fee ranges, how percentage, flat and hybrid models scale with spend, and how to turn any quote into ACoS points.
- Amazon seller fees and ads brought in $66.1 billion in Q3 2026, equal to 96.6% of what Amazon sold in its own online storeAmazon seller fees and ads hit $66.1B in Q3 2026, 96.6% of its $68.5B online store sales, up from 89.3% a year earlier. Here is what it means for your margin.
- Amazon vendor central consulting: what it covers, what it costs and when it pays for itselfWhat Amazon vendor central consulting covers, how consultants charge, the deduction math that decides if one pays off, and a 5-step 30-day plan.
- Aterian sold Squatty Potty, hOmeLabs and four more Amazon brands for $18 million, about a quarter of one year's salesAterian closed the sale of Squatty Potty, hOmeLabs and 4 other Amazon brands for $18M on July 17, 2026, after sales fell 30% to $69M. What sellers learn.
- CBP rule: from January 5, 2027, a foreign importer of record must be CTPAT validated or file through a CTPAT validated brokerFrom Jan 5, 2027, a foreign importer of record must be CTPAT validated or use a CTPAT validated broker, CBP said Nov 5. Check your broker before Q1 freight.
- Fox closes its $22 billion Roku acquisition on November 6, 2026, putting Amazon's biggest TV ad partner inside a Prime Video rivalThe Fox Roku acquisition closed Nov 6, 2026 for about $22B. What the DOJ commitments cover, what they skip, and what Amazon DSP buyers should check now.
- Hamilton Beach cuts its 2026 sales outlook to flat as retailers trim holiday orders, even though shoppers keep buyingHamilton Beach cut its 2026 sales outlook to flat on November 4 as retailers trimmed holiday orders. Walmart and Amazon buy 48% of its sales. What to do.
- Mattel cuts its 2026 outlook as toy demand slows into the holiday quarter and retailers buy closer to the saleMattel cut its 2026 outlook on November 5 after sales slowed late in Q3 and into Q4. Retailers now buy closer to demand. What toy and gift brands should do.
- Microsoft puts Shopify and WooCommerce products in Copilot and Bing through Clarity Brand Agents, November 2026Microsoft said Nov 4, 2026 that Clarity Brand Agents can list eligible Shopify and WooCommerce products in Copilot, Bing and MSN. What to turn on and check.
- Shein agrees to pay a reported $100 million to settle an FTC probe into delivery delays: the shipping rule every seller should checkShein agreed to pay $100M to settle an FTC delivery probe, Reuters reported Oct 26, 2026. What the FTC shipping rule requires of sellers before Black Friday.
- Shopify makes IP allowlists mandatory for public apps: bulk operations blocked after November 12, apps delisted after November 20Shopify now requires an IP allowlist on every public app: bulk jobs stop November 12, apps are delisted November 20. What merchants must check before BFCM.
- Walmart strips the Walmart+ badge from seller-fulfilled offers with return policy exemptions, backdated to October 19, 2026Walmart+ badge rule, Nov 5, 2026: seller-fulfilled offers with return policy exemptions lost eligibility from Oct 19. Who is hit and how to re-enroll.
- Amazon bundle policy changes January 11, 2027: most bundles you pack yourself will be deactivated and logged as listing violationsAmazon's bundle policy changes January 11, 2027: most single-ASIN bundles must be packed by the manufacturer or brand. What changes and what to do now.
- Amazon Business sales reach $60 billion a year, and an estimated $30 billion of it goes to third-party sellers who barely changed how they sell to companiesAmazon Business sales hit $60B a year in Q2 2026. Marketplace Pulse estimates about $30B goes to sellers. Here is how to win B2B orders without ads.
- Amazon CPC fell 16% in Q3 2026, but conversion rates dropped 11% and conversions rose just 1%, Skai data showsAmazon CPC in Q3 2026 fell 16% a year, Skai reported on Oct 27, yet conversion rates fell 11% and orders rose 1%. What it means for your Q4 bids and budget.
- Amazon raises FBA fees for 2027 by $0.19 a unit, more than double this year's rise, and scraps the storage utilization surchargeAmazon FBA fees rise an average $0.19 a unit from January 15, 2027, while the storage utilization surcharge ends February 1. What changes and what to do now.
- Amazon marketplace management services: what you get, what it costs and what to checkWhat Amazon marketplace management services include, how providers price them, the contract and ownership terms to check, and a 6-step checklist to compare.
- BeautyBio shut down three years after Nu Skin paid $75 million for it, and its website now points shoppers to AmazonNu Skin wound down BeautyBio in 2026, three years after a $75M deal. Sales fell 67% after prestige retail exits. What it means for your Amazon channel.
- Criteo reports a 23% fall in retail media revenue for Q3 2026 as two big clients cut back, and growth across its other retailers slows to 10%Criteo retail media revenue fell 23% in Q3 2026, reported Nov 4, and underlying growth slowed to 10%. What it means for brands buying ads beyond Amazon.
- eBay adds goals and listing priorities to Promoted Offsite in November 2026, but sellers still cannot exclude listings or set bidseBay added campaign goals and listing priorities to Promoted Offsite in early November 2026. See what changed, what you still cannot control and what to do.
- Google brings AI Mode checkout to Canada in November 2026 and says any retailer will get a Merchant Center switch for it next yearGoogle AI Mode checkout, built on UCP, went live for Canadian shoppers Nov 4, 2026, with Merchant Center access next year. What stores must set up now.
- Helen of Troy rejects a $1.6 billion bid from Spectrum and Oaktree: the OXO and Hydro Flask owner relies on Amazon for 20% of its salesHelen of Troy rejected a $37 a share, $1.6B bid on Nov 4, 2026. Amazon is 20% of its sales. What the fight shows brands about tariffs and value.
- How to win Amazon Buy Box share in 2026, now that the eligibility gate is goneHow to win Amazon Buy Box share in 2026: what changed in July, the four inputs Amazon names, how to fix a suppressed box and a 5 step playbook for brands.
- Pattern Group grows its Amazon sales 35% in Q3 2026 while Amazon's own seller fee revenue rises 9%, and big brands keep handing it their catalogsPattern Group Q3 2026, reported November 4: revenue rose 38% to $886M, Amazon marketplace sales grew 35% and non-Amazon sales 86%. What it means for brands.
- Reynolds raised foil prices 18% in Q3 2026 and retail volume fell 7%, but the real lesson for Amazon brands is in its plates and cupsReynolds Consumer Products Q3 2026, reported November 4: foil pricing up 18%, retail volume down 7%, tableware volume down 11%. The pricing lesson for brands.
- Whatnot makes US sellers pay USPS weight adjustments from November 4, 2026, ending its cover for underweight labelsFrom November 4, 2026, Whatnot sellers pay USPS weight adjustments on underweight labels. See what is still covered, how to appeal, and how to avoid charges.
- AI shopping agents threaten the $74.4 billion Amazon and Walmart ad business, Reuters reports, as analysts expect discounts and multiyear dealsAI shopping agents could cut Amazon and Walmart ad value, Reuters reported Nov 4, 2026: analysts expect retail media discounts and multiyear deals. What to do.
- Amazon Ads adds Attain purchase audiences to DVA+ in November 2026, so brands can now aim Amazon display and video at people who buy at Walmart, Kroger and other storesAmazon Ads DVA+ now carries Attain purchase audiences built from shopping at other retailers, live Nov 4, 2026. What brands can target and how to test it.
- Amazon advertising optimization in 2026: optimize for profit, not reported ROASAmazon advertising optimization for 2026: what changed in attribution, how to set targets from margin, test incrementality and give each ad type one job.
- Amazon launches the Shop Direct Merchant Workspace on November 4, 2026, a free portal that lets any eligible web store put its products in Amazon search and Alexa for ShoppingAmazon Shop Direct got a free self-serve portal on Nov 4, 2026. Outside stores can now feed products into Amazon search and Alexa. What it costs and who should join.
- Adobe expects Cyber Week 2026 shoppers to stock up on essentials, with clothing basics up 210% and personal hygiene up 150% on September levelsCyber Week 2026 forecast: Adobe sees clothing basics up 210% and hygiene up 150% vs September as shoppers stock up. What it means for stock and margin.
- e.l.f. Beauty grew sales 51% in its September 2026 quarter and spent its tariff refund cutting $1 off about 10% of its units, while ranking number one in cosmetics on Amazone.l.f. Beauty sales rose 51% to $520.8M in Q2 FY27, reported Nov 4, 2026, and it used tariff refunds to cut $1 off about 10% of units. What brands can copy.
- Google says Performance Max may now filter out brand searches, as AI Overviews take over the brand panel on desktop, November 2026Google says Performance Max may filter out brand searches for brand Search campaigns, per a help page change seen Nov 3, 2026. Budget math and 5 fixes.
- Michael Kors says its new TikTok Shop is running at almost 4 times plan, in the same quarter its revenue fell 8.6% and it halved promotional daysMichael Kors TikTok Shop sales ran almost 4x plan in the quarter to Sept 26, 2026, while revenue fell 8.6% to $663M and promo days were halved. Lessons for brands.
- Olaplex sold to Henkel for $2.06 a share, 90% below its $21 IPO price: what the filings say about a hero product brand that stopped growingOlaplex closed its sale to Henkel in July 2026 at $2.06 a share, 90% below its 2021 IPO. Filings show the bids, the sales slide and lessons for brands.
- Prime Big Deal Days 2026 beauty data: skincare took 9 of Amazon's top 10 beauty brands, deals averaged 30% off, and the price paid barely movedPrime Big Deal Days beauty data: skincare took 9 of the top 10 Amazon beauty brands on Oct 6 to 7, 2026, deals averaged 30.6% off. Lessons for Black Friday.
- Disney runs its first TikTok Shop Super Brand Day from November 4 to 10, 2026, and gives TikTok a week of early access before DisneyStore.comTikTok Shop Super Brand Day featuring Disney runs Nov 4 to 10, 2026 with 20+ brands and two items sold on TikTok before DisneyStore.com. What brands can copy.
- Wayfair grows US revenue 11.4% in a flat home category in Q3 2026 while advertising falls to 9.9% of revenueWayfair Q3 2026 results, Nov 4: US revenue rose 11.4% in a flat category while ad spend fell to 9.9% of revenue from 10.6%. What home brands should copy.
- What does an Amazon PPC manager do? The real job, hour by hour and month by monthWhat an Amazon PPC manager actually does each day, week and month, the 2026 changes they must handle, what one costs and how to tell if yours is working.
- AI shopping returns: 46% of US shoppers who bought on an AI recommendation returned an item, a Blue Yonder survey findsAI shopping returns: a Blue Yonder survey out Oct 27, 2026 finds 46% of US AI shoppers returned an item, mostly 'not as described'. How to fix listings.
- Amazon Black Friday ads: Prime Video stacks 15 hours of free live sports on November 27, 2026 and expects 40% more advertisersAmazon Black Friday ads 2026: Prime Video streams 15 hours of free live sports on Nov 27 and expects 40% more advertisers. What it means for brand budgets.
- Amazon brands spend to defend their own name: 96% run ads on branded searches, but show up on only 36% of top category searches, a 3,500-brand study findsA 3,500-brand study of Amazon brands (Oct 2026): 96% defend their own name with ads but show on just 36% of top category searches. What to change now.
- Amazon will count DVA display impressions only when ads appear on screen from January 1, 2027, and expects about 63% fewer on its own store pagesFrom Jan 1, 2027 Amazon counts DVA display impressions only once an ad is on screen, cutting counts about 63%. What it means for CPM, CTR and your 2027 budget.
- Amazon freight forwarder: how to choose one in 2026 without losing margin or rankWhat an Amazon freight forwarder does in 2026, what freight really costs once prep and placement fees are added, and a 6-step plan to pick one safely.
- Amazon seller fees 2026: Amazon's cut stayed near 40% through two fee increases, while supplier costs did the real margin damageQ3 2026 data on 335,000 products: Amazon seller fees held near 40% of price after the January and April 2026 increases. Supplier costs cut margins instead.
- The Children's Place files for Chapter 11 on November 8, 2026 and puts itself up for sale with bids due December 9: what it means for kidswear sellers on AmazonThe Children's Place filed Chapter 11 on November 8, 2026: Section 363 sale, bids due December 9, 500 stores open, $394M debt. What kidswear sellers do now.
- Fake reviews on Amazon: how to spot them, report them and keep your own account safeFake reviews on Amazon in 2026: what counts as fake, the FTC fine of up to $53,088 per violation, how to spot an attack and the steps to protect your ASINs.
- IEEPA tariff refunds reach $137.9 billion in CBP's CAPE system as of October 23, 2026, while about $1.1 billion sits unpaid over missing bank detailsIEEPA tariff refunds: $137.9B sat in CAPE by Oct 23, 2026, and on Nov 10 class counsel asked the court to pay 330,000+ importers who never sued.
- Pinterest says the EU de minimis change cost it 3 points of growth in Q3 2026 as cross-border sellers pulled their ads, and ad prices fell 4%Pinterest Q3 2026 earnings, Oct 29: revenue up 12% to $1.17B, a miss, after the EU de minimis change cut 3 points of growth. Ad prices fell 4%. What it means.
- eBay raises the Ship with eBay price limit from $200 to $500 in late October 2026, while some sellers say it overrides their own shipping policieseBay raised the Ship with eBay limit to $500 Buy It Now in late October 2026. See who is in, what protection covers, and how to stop policy overrides.
- Shopify reports Q3 2026: merchants sold $119 billion, up 29.5%, AI-driven orders rose 3.3x, and the stock still fell on November 3Shopify Q3 2026 results, Nov 3: GMV up 29.5% to $119B, revenue up 32% to $3.74B, AI orders up 3.3x, B2B up 74%. What the numbers mean for brands.
- Touchland teardown: how a $12 hand sanitizer mist became a $700 million brand, and why its new owner now calls 2026 close to flatTouchland sold for $700M plus a $159M earn-out, then went flat. See the numbers, the Amazon shelf, the dupe problem and the steps worth copying.
- Toy sales in the US rose 17% in the first half of 2026, Circana says, and adult-only households now account for 55% of themUS toy sales rose 17% in H1 2026, the fastest in six years, and adult-only homes bought 55%. What it means for toy and gift sellers on Amazon this Q4.
- US ecommerce sales rose 12.2% to $340.2 billion in Q2 2026, a record 17.1% of retail, but about a third of the speed-up came from higher pricesUS ecommerce sales grew 12.2% to $340.2B in Q2 2026, a record 17.1% of retail, the Census said Aug 18. A third of the jump is price. Q3 data lands Nov 19.
- The advertising agency for Amazon sellers with its prices on the pagePPC Spider is an advertising agency for Amazon sellers for Sponsored Products, Sponsored Brands, Display, DSP and Streaming TV, on flat monthly plans from $995. Free audit.
- Amazon and JPMorgan keep blocking AI shopping agents in November 2026, and an audit of 51 big US retailers finds 37 shut agents out by accidentAmazon still blocks AI shopping agents such as Meta's Muse as of November 1, 2026. An audit of 51 US retailers finds 37 block agents by accident. What to check.
- Marketing services agency for Amazon sellers: what you are really buying in 2026Amazon retired the AMS name in 2018. What a marketing services agency for Amazon sellers sells today, 2026 fee benchmarks, contract terms and a vetting checklist.
- Amazon supplement counterfeit fears reach 54% of online buyers in a YouGov survey released November 2, 2026, after lab tests found 22 of 44 Amazon best sellers short of their label claimYouGov survey released November 2, 2026: 54% of online supplement buyers fear counterfeits. SuppCo found 22 of 44 Amazon best sellers failed. Fix your listing.
- Amazon virtual multipacks created for brand-owned FBA products go on sale November 11, 2026, and sellers have until November 10 to reprice or delete themAmazon virtual multipacks for selected brand-owned FBA ASINs go on sale November 11, 2026. Find the VMP_ listings, check the fee math, fix or delete by November 10.
- Amazon must face a class of Walmart and eBay shoppers over seller pricing rules, a redacted court order reported November 2, 2026 showsA federal judge let Walmart and eBay shoppers sue Amazon as a class over seller pricing rules, MLex reported November 2, 2026. What sellers should check now.
- Carter's banked a $132 million tariff refund in 2026, then cut its sales outlook on October 30 as its exclusive brands for Amazon, Walmart and Target fellCarter's tariff refund of $132M made 2026 profit, yet on October 30 it cut full-year sales to $2.91B to $2.93B as its Amazon, Walmart and Target brands fell.
- ChatGPT ads returned $0.89 of revenue per visit against $2.45 for paid Google search, says an October 2026 study of 10 billion sessionsChatGPT ads earned stores $0.89 per visit vs $2.45 for paid Google search in a 60-week study to August 2026. The $0.26 parity price, the math, and when to test.
- Etsy adds AI training rights over seller listings to its Terms of Use from December 16, 2026, with no clear way for US sellers to opt outEtsy's new terms, effective December 16, 2026, let it and partners train AI on seller listings. US sellers have no clear opt-out. Here is what to check now.
- Everlane's sale to Shein closed in May 2026 at $80 million, Shein's IPO prospectus revealed in August, with common shareholders getting nothingEverlane sold to Shein for $80M in May 2026, Shein's August prospectus shows, below the $100M first reported. With $90M of debt, common holders got nothing.
- How we'd fix a high ACoS beauty brand on Amazon in 90 daysHow we'd fix a high ACoS beauty brand on Amazon: a hypothetical 90-day plan with the click math, budget split, compliance checks and target metrics shown.
- Kimberly-Clark closes its $48.7 billion Kenvue acquisition on November 2, 2026, and overlapping media spend sits inside the $1.9 billion savings planKimberly-Clark closed its $48.7B Kenvue acquisition on November 2, 2026, with $1.9B of cost cuts that include media. What rival brands should do now.
- Meta Pixel turns on device-side conversion counting by default from November 12, 2026, 15 days before Black Friday, so reported ROAS may rise with no new salesMeta starts on-device conversion counting by default on November 12, 2026. Reported ROAS may rise with no new sales. Set your baseline and decide now.
- Miss Mouth's Messy Eater teardown: how a $7.97 stain spray survived Thrasio's bankruptcy and sold to Church & Dwight for about $325 millionMiss Mouth's Messy Eater sold for about $325M on $80M of sales. See the Amazon listing, the Thrasio history, the multiples and the steps worth copying.
- Oat Mama, the lactation bar brand sold at Target and on Amazon, filed Chapter 11 on October 26, 2026, a year after its sales grew nearly sevenfoldOat Mama bankruptcy: the Seattle lactation brand sold at Target and on Amazon filed Chapter 11 on October 26, 2026, a year after sales hit $1.4M. The lessons.
- Section 301 exclusions on 178 Chinese product lines are extended through 11:59 p.m. Eastern on January 9, 2027 under a USTR notice dated November 6, 2026, as the US pauses ship fees and China pauses its 24% tariff for two more monthsSection 301 exclusions on 178 China lines now run to 11:59 p.m. ET on January 9, 2027 under USTR's November 6 notice. Port fees stay paused. What to do now.
- Temu, Shein and AliExpress sales in Germany fell 35.5% in Q3 2026 after the EU's 3 euro parcel duty, and German shops did not pick up the gapTemu, Shein and AliExpress sales in Germany fell 35.5% to 566 million euros in Q3 2026 as the EU 3 euro parcel duty bit, BEVH says. What EU sellers do now.
- TikTok Shop adds a 14-day LIVE metric in November 2026 that credits streams with sales on a brand's own website, but it cannot prove the stream caused themTikTok Shop now credits brand LIVEs with sales up to 14 days later, including brand website orders. How LIVE long-term GMV works and how to test it.
- Amazon PPC software for agencies: what it really costs and how to pick oneCompare Amazon PPC software for agencies by what it does to your margin: fee models, client access, 2026 prices and a 5-step pilot to pick the right platform.
- Amazon Review Requests ads reach their US open beta window in late October 2026, but sellers pay with no public price and no promise of a reviewAmazon Review Requests ads were set for a US open beta in late October 2026. How to work out cost per incremental review before you spend, with a simple test.
- FTC orders Walmart, Target, Instacart and six other companies to explain personalized pricing in 45 days, and Amazon is not on the October 2026 listFTC personalized pricing orders went to Walmart, Target, Instacart and six others on October 28, 2026. What it means for brand promos and the checks to run.
- How we'd launch a new beverage brand on Amazon in 90 daysHow we'd launch a new beverage brand on Amazon: a hypothetical 90-day plan with fee math, launch credits, budget split and target metrics shown in full.
- Tariff refund lawsuits reach a December 3, 2026 hearing: 25 cases name Amazon, Walmart, Target and Nike, and a legwear company is in the fight tooA federal panel takes up about 25 tariff refund lawsuits on December 3, 2026. Walmart got $2.9 billion back. See why a smaller brand's pricing record matters.
- UK makes Amazon, eBay and Temu collect VAT on UK sellers' sales from October 2027, and the £90,000 threshold does not protect registered sellersUK marketplaces must account for VAT on UK sellers' sales from October 2027. Any VAT-registered seller is in, at any sales level. See the cash flow math.
- Amazon business scaling team building strategy: who to hire, when, and what to outsourceAmazon team building by seat, not salary: which seats to fill first, when a hire pays back, who gets access, and how AI changes the first role you need.
- Amazon brings FBA Returnless Resolutions to the UK and EU in October 2026, letting shoppers keep items with no reimbursement for sellersAmazon FBA Returnless Resolutions launched in the UK, Germany, France, Italy and Spain in October 2026. See the costs, the settings and which SKUs to enable.
- Amazon moves some ASINs to new fee categories on October 31, 2026, changing referral fees with nothing different on the listingAmazon fee category changes take effect October 31, 2026. Your listing looks the same, but referral fees and break-even ACoS can move. Check your ASINs today.
- Amazon protein drink sales grew 42% in the year to August 2026 as GLP-1 use spread, and one click now costs 14 times more than cottage cheeseAmazon protein drinks grew 42% to $633M in the year to August 2026, with clicks at $9.72 against $0.70 for cottage cheese. See where the cheap demand sits.
- Church & Dwight grows e-commerce 20% in Q3 2026 and books $17.1 million in tariff refunds as laundry deals near 40% of volumeChurch & Dwight Q3 2026: e-commerce rose 20%, $17.1 million in tariff refunds arrived, and laundry deals neared 40%. What it means for your promo plan.
- EU handling fee of €2 per item starts November 1, 2026, on orders shipped from outside the bloc, with no value limit and no refund on returnsThe EU handling fee of €2 per item starts November 1, 2026, on top of the €3 duty, with no value ceiling. See the math for non-EU sellers and what to do.
- How we'd grow a flat CPG snack brand on Amazon in 90 daysHow we'd grow a flat CPG snack brand on Amazon: a hypothetical 90-day plan with the ad math, budget split, repeat order goals and target metrics shown.
- Newell Brands plans price increases for early 2027 after Q3 2026 sales rose 3.7% with pricing near zero, and private label prices are already moving upNewell Brands reported Q3 2026 on October 30: sales up 3.7%, pricing near zero, higher prices due in early 2027. See what it means for your pricing plan.
- US extends 50% Section 338 tariffs to Canadian shampoo, soap and rugs from October 30, 2026, and USMCA is no shieldSection 338 tariffs of 50% reached 100 more Canadian product lines on October 30, 2026, including shampoo, soap and rugs. See the math and what to do.
- UPS raises 2027 rates 5.9% from December 21, 2026, two weeks ahead of FedEx, and home delivery surcharges rise about 9%UPS raises daily rates an average 5.9% on December 21, 2026, with residential surcharges up about 9%. See what it costs per parcel and what to change first.
- Ad agency for Amazon: what it runs, what it costs and how to pick oneWhat an ad agency for Amazon actually manages, how general ad agencies differ from specialists for Amazon sellers, honest pricing models and a checklist for choosing.
- Amazon insurance exemption ends November 2: safety category sellers need $1 million of cover even with almost no salesAmazon's September 3 notice says safety category sellers need $1 million liability cover from November 2, 2026, at any sales volume. What sellers should do.
- Amazon ends automatic New Selection coverage on October 31: accept the new terms or lose launch fee caps on later ASINsAmazon's automatic New Selection coverage ends October 31, 2026. Enrolled sellers must accept new terms to keep fee caps and waivers on later launches.
- Amazon and TikTok Shop share just 498 of their top 10,000 sellers, and TikTok winners cross over five times more oftenMarketplace Pulse data from Sept. 10, 2026 shows just 498 sellers rank in the top 10,000 on both Amazon and TikTok Shop. What it means for your brand.
- Grüns teardown: how a gummy brand went from a website launch to a reported $1.2 billion Unilever deal in 32 months, with Amazon fed by paid socialGrüns went from launch to a reported $1.2B Unilever deal in 32 months. See the numbers, the Amazon listing, the lawsuits and the steps you can copy.
- CBP's importer of record crackdown proposes a bond on every low-value entry, and a US LLC with foreign owners can count as foreignImporter of record rules tightened after a June 2026 order: CBP now voids bad records and proposes bonds on low-value entries. See what sellers must do.
- Intake Breathing raises $62 million from Kind founder's Camino Partners after selling almost entirely on Amazon and its own siteIntake Breathing raised $62M from Camino Partners in October 2026 after a $100K Kickstarter start. What the online-first brand teaches sellers.
- Mahjong sets are selling out: Oh My Mahjong grew from $1 million to $40 million in two years, and it started in a garageMahjong sets are booming: Oh My Mahjong's revenue hit $40M in 2025 from $1M in 2023, Modern Retail reported Oct. 29, 2026. What brands can learn from it.
- Shein went public at about $26 billion, roughly a quarter of its $100 billion peak, as US revenue fell 14%Shein listed in Hong Kong on Sept. 1, 2026 at about $26B, down from a $100B peak in 2022. Why the price fell and what it means for sellers and brands.
- Vera Bradley reported a $4.5 million quarterly profit in September 2026, but a $7.7 million tariff refund sits inside itVera Bradley earnings: a $4.2M operating profit in Q2 included a $7.7M tariff refund. What the turnaround numbers mean for brand P&Ls and refund claims.
- Walmart opens its shopper audiences to self-serve streaming TV advertisers on Vibe, October 2026Walmart Audiences went live on Vibe on October 28, 2026, adding shopper data to self-serve CTV. See what brands get, what is missing and how to test it.
- Walmart stretches Black Friday 2026 to 14 sale days from 10, and Cyber Monday now runs three daysWalmart Black Friday 2026 runs 14 days across three events from November 12, up from 10 days. See the dates and how Marketplace sellers should plan.
- Amazon says Alexa for Shopping reached 400 million customers in 12 months, with users spending 50% more per orderAlexa for Shopping hit 400M users, Amazon said Oct 29, 2026, and added 100+ actions Nov 3, including Subscribe and Save skips. What sellers should fix.
- Amazon Ads Agent explained: what it is, what it does and where it stopsAmazon Ads Agent explained in plain English: what the unified platform and its AI assistant do, what is live, what is still beta and what it cannot decide.
- Amazon reports Q3 2026 earnings: ad revenue up 11% to $19.6 billion, seller services up 9%, high teens ad growth guided for Q4Amazon Q3 2026 earnings, out October 29: ad revenue rose 11% to $19.6B, seller services rose 9% to $46.5B, and Q4 ad growth is guided to the high teens.
- Etsy grows active buyers for the first time in two years in its Q3 2026 results as Etsy Ads lift take rate to 26.2%Etsy Q3 2026 results, out October 28: GMS up 8.8% to $2.65 billion, active buyers grew for the first time in two years, take rate hit 26.2%. What it means.
- Pop Mart sales fall up to 50% in Q3 2026: Americas revenue drops 70% to 75%, a year after growing more than 13 timesLabubu maker Pop Mart said on Oct. 27, 2026 that Q3 revenue fell 45% to 50%, with the Americas down 70% to 75%. What the fad crash means for sellers.
- Samsonite completes its BÉIS deal at about $210 million, roughly one year of sales for Shay Mitchell's profitable travel brandSamsonite closed its BÉIS deal on Oct. 1, 2026, paying $178.5M for 85% at a $210M value, about one year of BÉIS sales. What DTC brand owners can learn.
- Shopify launches its Fall '26 Edition, Exponential, with AI agent connectors, Shop Promise badges and seven new payment methodsShopify's Fall '26 Edition, released October 28, 2026, adds AI agent connectors, an agent Knowledge base, Shop Promise badges and 7 payment methods.
- Amazon.com lost about 84,000 active sellers in 14 months as new seller launches hit a 10 year lowMarketplace Pulse data reported April 2026: Amazon.com active sellers fell from 584,000 to 500,000 and new launches hit a decade low. What sellers should do.
- The real cost to build an in house Amazon team in 2026The cost to build an in house Amazon team: the roles you need, salary ranges, hidden costs like tools and ramp-up, and an honest comparison with an agency.
- eBay grows GMV 15% to $23.2 billion in its Q3 2026 results as eBay Live and collectibles surgeeBay Q3 2026 results, out October 28: GMV rose 15% to $23.2 billion, US GMV grew 27% and ad revenue hit $607 million. What it means for sellers.
- Mr. Pibb tops Morning Consult's fastest growing brands of 2026 as only 14% of brands grew, a five year lowMorning Consult's Fastest Growing Brands 2026, out September 9: only 14% of 2,801 brands grew, down from 94%, and a relaunched Mr. Pibb ranked first.
- P&G closes its $3.9 billion Thorne deal, about 5.7 times what L Catterton paid for the supplement brand in 2023P&G completed its $3.9 billion all-cash Thorne acquisition on Oct. 1, 2026, about 5.7x the $680M L Catterton paid in 2023. What supplement brands can learn.
- Agency for Amazon sellers vs freelancer: which one should run your account?Agency for Amazon sellers vs freelancer compared honestly: real cost, coverage, risk and control, plus when each one is the right hire for your brand and your catalog.
- Amazon clothing sales fell 12% in a year, the only top category shrinking, while Health and Household grew 30%SmartScout data from July 2026 shows Amazon Clothing, Shoes and Jewelry down 12% year over year, the only top 10 category to shrink, as Health grew 30%.
- Skintific grew 184x in a year, and 11 of the 20 fastest-growing beauty brands of 2026 sell most on AmazonYipitData's May 2026 list of the fastest-growing beauty brands puts Skintific at 184x, with Amazon 3P the top store for 11 of 20 breakout brands.
- Teaspressa files Chapter 11: the Shark Tank tea brand whose sales tripled after the show now owes about $3 millionTeaspressa, the Shark Tank tea brand that tripled sales after a 2016 episode, filed Chapter 11 on Sept. 11, 2026 to restructure about $3M of debt. What brands learn.
- TikTok Shop's top 1% of sellers drive 60% of US sales, while the bottom half shares just 0.1%Marketplace Pulse data from June 2026 shows fewer than 900 TikTok Shop sellers drive 60% of US GMV, a tighter winners' circle than Amazon. What sellers should do.
- Pinterest opens Programmatic Deals to Amazon Ads DVA+, DV360 and Yahoo DSP, October 2026Pinterest made Programmatic Deals generally available on October 26, 2026, so brands can buy its video and display ads in Amazon DVA+, DV360 and Yahoo DSP.
- Temu wins EU approval for its illegal products action plan after a 200 million euro DSA fine, October 2026On October 26, 2026 the European Commission accepted Temu's Digital Services Act action plan to curb illegal products, five months after a 200M euro fine.
- USPS adds a weekly fuel surcharge to Ground Advantage and Priority Mail from January 2027USPS said on October 26, 2026 it will add a weekly fuel surcharge to Ground Advantage, Priority Mail and Parcel Select in January 2027. What sellers must know.
- AI tools for Amazon sellers: Amazon's own agents, third party software and where each fitsThe AI tools for Amazon sellers that matter in 2026: Seller Assistant, listing AI, Ads Agent and third party software, with what each does and its limits.
- Alexa for Shopping explained: the Rufus rename and what sellers should changeAlexa for Shopping replaced Rufus on May 13, 2026. See what changed, how it chooses products, and the listing fixes that help your ASINs get recommended.
- How an A-to-z Guarantee claim works, and how sellers defend oneA-to-z Guarantee claim rules for 2026: when buyers can file, the 48-hour seller step, the 90-day limit, how claims hit seller ODR and how to respond and win.
- The Amazon A10 algorithm explained: myths, signals and what to doThe Amazon A10 algorithm explained: why the name is unofficial, which ranking signals matter in 2026, and the listing and ad moves that lift organic rank.
- What the Amazon A9 algorithm is and how it still shapes rankingsThe Amazon A9 algorithm explained for 2026: where the name came from, how Amazon search indexes and ranks listings, and what sellers should optimise first.
- Amazon account deactivated: reasons, funds and how to reactivateAmazon account deactivated? Learn why seller accounts are deactivated, what happens to funds and FBA stock, how to reactivate, and how to know if it is final.
- Amazon account health explained: the rating, the metrics and what to fix firstAmazon account health guide for 2026: how the 0 to 1,000 Account Health Rating works, the performance targets, policy violations and how to raise your score.
- Amazon account manager options: Amazon's own service, an agency or a hireAmazon account manager options in 2026: Amazon Strategic Account Services, agencies and in-house hires compared on cost, eligibility and what each one does.
- Amazon suspension explained: why seller accounts get suspendedAmazon suspension guide for 2026: the main causes, what happens to listings, funds and FBA stock, the first five steps to take, and how to avoid the next one.
- Amazon Ads CPC and conversion rate benchmarks: what 2026 data shows and how to set your ownAmazon Ads CPC and conversion rate benchmarks for 2026 from published reports, plus how to build your own benchmark from Seller Central and Ads console data.
- How much does Amazon advertising cost? CPC, budgets and planningHow much does Amazon advertising cost in 2026? Real CPC benchmarks, minimum budgets, what drives click prices and how to set a budget from your margin.
- Amazon advertising in 2026: how every ad type works and where to startAmazon advertising explained for 2026: Sponsored Products, Brands, Display, DSP, costs, Amazon Ads Agent and a step-by-step plan to launch profitably.
- Amazon advertising metrics explained: formulas, benchmarks and what to act onAmazon advertising metrics explained: ACoS, ROAS, TACoS, CTR, CPC, conversion rate and new-to-brand, with formulas, 2026 benchmarks and when to act on each.
- How to build an Amazon advertising strategy across every ad typeBuild an Amazon advertising strategy for 2026: which ad types to use when, how Amazon Ads Agent changes things, 10 practical tips and a seasonal plan.
- Agency contract for Amazon sellers terms: a clause by clause checklist for brandsAgency contract for Amazon sellers terms explained: scope, KPIs, notice periods, fee models, account and data ownership, creative rights and offboarding. Use our checklist.
- How much does an agency for Amazon sellers cost? A 2026 pricing guideHow much does an agency for Amazon sellers cost in 2026? Compare percentage of spend, percentage of sales and flat retainers, see real published prices and avoid hidden fees.
- Agency red flags for Amazon sellers: the warning signs to spot before you hireAgency red flags for Amazon sellers to check before you sign: account ownership, lock-ins, fee traps, guaranteed rankings and review tactics that break Amazon policy.
- Amazon ASIN suspension: why a single product gets blocked and how to fix itAmazon ASIN suspension explained: why one product gets deactivated, how it differs from suppression, where to find the violation and how to appeal it fast.
- Amazon affiliate program explained: commission rates, rules and how brands use itThe Amazon affiliate program (Associates) in 2026: commission rates by category, the 24-hour rule, the 3-sale approval test and what it means for brands.
- Amazon Attribution: how to measure off-Amazon traffic and earn the referral bonusAmazon Attribution explained for 2026: who can use it, how to set up tags for Google, Meta and email, what it measures and how the Brand Referral Bonus works.
- Amazon Auto Buy: how target price orders work and what they mean for sellersAmazon Auto Buy orders an item when it drops to your target price. How to set it up, the reported limits, how to cancel, and what sellers should change.
- How to use Amazon Automate Pricing: rules, setup steps and settings that protect marginSet up Amazon Automate Pricing step by step: the free rule types, minimum and maximum prices, bulk uploads, B2B rules, timing and the mistakes that cost margin.
- Amazon automation for sellers: the tasks, tools and guardrails that work in 2026Amazon automation explained for 2026: pricing rules, PPC bid and search term automation, Seller Assistant workflows, inventory alerts, and what to keep manual.
- Amazon backend keywords: how to fill the search terms field rightAmazon backend keywords explained: the byte limit, what to include and leave out, formatting rules, and how 2026's shorter titles make this field matter more.
- Amazon beauty listing compliance: what you can claim and what to keep on fileAmazon beauty listing compliance in 2026: restricted claims, cosmetic vs drug wording, MoCRA duties, safety and hazmat documents, and copy do's and don'ts.
- Amazon best seller rank explained: what BSR means and how to improve itAmazon best seller rank explained: how BSR is calculated, how often it updates, what a good BSR is, how it differs from search rank and how to improve it.
- Amazon Black Friday 2026: what Amazon has confirmed for sellers, and what is still unannouncedAmazon Black Friday Week runs November 19 to 30, 2026, announced November 9: deal deadline November 13, FBA cutoffs, deal and peak fees, what sellers do now.
- Amazon Brand Analytics guide: what each dashboard shows and how to use the dataAmazon Brand Analytics explained: Search Query Performance, Top Search Terms, Market Basket, Repeat Purchase and loyalty dashboards, and how to act on them.
- Brand management agency for Amazon sellers vs PPC agency: who each fits and what each ownsBrand management agency for Amazon sellers vs PPC agency: what each owns, how they charge, who each fits and the warning signs to spot before you sign a contract.
- Amazon Brand Registry: who qualifies, how to enroll and which tools you unlockAmazon Brand Registry in 2026: trademark and logo requirements, the free enrollment steps, new seller incentives and the protection and growth tools you unlock.
- How to create a brand story on Amazon: every module, image size and text limit explainedA brand story on Amazon is a swipeable carousel shown above A+ Content on every product page. Learn the modules, image sizes, text limits and setup steps.
- Amazon email marketing for brands: what Amazon allows and how Brand Tailored Promotions fitAmazon email marketing explained: Customer Engagement emails to followers, Brand Tailored Promotions, buyer messaging rules and how to use your own list.
- Branded keyword bidding on Amazon: setup and brand defenseBranded keyword bidding on Amazon: why to bid on your own brand terms, how to set up branded campaigns and how to defend against competitor conquesting.
- Amazon B2B pricing guide: how to set business prices, tiers and automated rulesAmazon B2B pricing step by step: business prices, up to 5 quantity discount tiers, Automate Pricing B2B rules, the Business Savings badge and mistakes to avoid.
- Amazon business risk management strategies 2026: a practical risk register for sellersAmazon business risk management strategies 2026: account health, fees, de minimis, capacity, hijackers and cash flow, with a risk register you can copy today.
- Amazon Buy Again explained: the reorder page, AI reorders and what sellers should doAmazon Buy Again shows past purchases for one-tap reorders. How it works in 2026, reorder discounts, AI reordering and how brands win repeat buyers. Read on.
- Amazon commingled inventory: why it ended on March 31, 2026 and what to do nowAmazon commingled inventory ended for shipments on or after March 31, 2026. See who must sticker units, what brand owners gain and how to stay compliant.
- How to do Amazon competitor research with free and paid dataAmazon competitor research made practical: find your real rivals, compare listings, keywords, price and ads, and turn the gaps into a clear plan of action.
- Consultant for Amazon sellers vs agency: which one does your brand need?Consultant for Amazon sellers vs agency compared: cost, capacity, skills and risk. Learn when a freelance consultant for Amazon sellers is enough and when you need a full agency team.
- Amazon conversion rate: how to measure it, what is good and how to raise itAmazon conversion rate explained for 2026: unit session percentage vs ad conversion rate, real benchmark ranges and a step-by-step plan to convert more visits.
- Amazon promotions for sellers in 2026: every coupon, deal and promo code comparedAmazon promotions for sellers compared: coupons, percentage off codes, BOGO, Prime discounts, Lightning Deals and tailored promotions, with 2026 fees and rules.
- Amazon CPC explained: the auction, benchmarks and your max bidAmazon CPC explained for 2026: how the ad auction and reserve prices set your cost per click, current benchmarks, and how to work out a max CPC from margin.
- Amazon creatine sales jumped 90% to $721M in a year, and the brand with 521,411 reviews is losing shareSmartScout data from August 2026 shows Amazon's creatine subcategory grew 90% to $721M in 12 months, led by women, while Optimum Nutrition lost share.
- Amazon Creator Connections for brands: how campaigns work, what they cost and how to get resultsAmazon Creator Connections lets brands pay creators bonus commission on sales. See how campaigns work, eligibility, costs, briefs and how to measure results.
- Amazon CTR explained: benchmarks, causes of low clicks and how to raise themAmazon CTR benchmarks for 2026, how click-through rate is calculated, why it matters for ads and rank, and practical fixes for a low click rate on Amazon.
- Amazon adds dangerous goods questions to listings from October 26, 2026From October 26, 2026 Amazon asks new dangerous goods questions when sellers create or edit listings in several categories. Who is affected and what to do now.
- Amazon dietary supplement policy in 2026: what sellers must prove and howThe Amazon dietary supplement policy in 2026: cGMP for every category, testing through TIC labs, label and claim rules and the 90-day window. Get compliant.
- Amazon DSP vs sponsored ads: costs, targeting and when to add programmaticAmazon DSP vs sponsored ads in 2026: how pricing, targeting, placements and measurement differ, what DVA+ changes, and when a brand is ready to add DSP.
- Amazon dynamic pricing explained: strategies, repricers and the 2026 rulesAmazon dynamic pricing for sellers: how prices move, the Featured Offer, repricer types, 2026 reference price rules and the guardrails that protect your margin.
- Amazon excess inventory: what it costs and how to clear it profitablyAmazon excess inventory explained: how Amazon defines it, what storage fees and aged surcharges cost in 2026, the order to try fixes and how to prevent it.
- Amazon fair pricing policy explained: what triggers it and how to fix a violationThe Amazon fair pricing policy in plain English: the four banned practices, buy box removal, 2026 reference price rules and how to fix a pricing alert fast.
- Amazon FBA capacity limits explained: how they are set and how to raise yoursAmazon FBA capacity limits in 2026: how monthly limits per storage type are set, the role of IPI, overage fees, Capacity Manager and ways to get more space.
- Hiring an FBA consultant for Amazon sellers: types, costs, red flags and questions to askWhen to hire an FBA consultant for Amazon sellers, the main specialist types, how they charge, red flags to avoid and 8 questions to ask before you sign anything.
- Amazon FBA fees in 2026: a complete breakdown of what you pay and whyAmazon FBA fees in 2026: fulfillment, storage, aged inventory, inbound placement, the 3.5% fuel surcharge and referral fees, plus ways to cut each.
- Amazon FBA liquidations explained: recovery value, fees and when to use itAmazon FBA liquidations explained: how the program sells excess stock, what you recover after fees, how it compares to removal or disposal and when to use it.
- Amazon FBA reimbursement in 2026: claim types, valuation and deadlinesFBA reimbursement in 2026: the four claim types, manufacturing cost valuation, shorter claim windows, what is automatic and how to recover what you are owed.
- Amazon FBA requirements: everything you need before your first shipmentAmazon FBA requirements for 2026: account setup, product eligibility, prep and FNSKU labels (now seller-only), packaging and capacity. Use the checklist.
- Amazon FBA restock limit guide: why shipments get capped and what to doThe Amazon FBA restock limit in 2026: how it became capacity limits, why some ASINs still get capped, how to check yours and how to keep winners in stock.
- Amazon FBA vs dropshipping: costs, rules and which model fits your businessAmazon FBA vs dropshipping in 2026: how each model works, Amazon's seller of record rule, fees, Prime access and risks, so you can pick the right one.
- Amazon fee changes 2026: the full timeline and what each one costsAmazon fee changes 2026 in one timeline: the January FBA increase, the end of prep services, the 3.5% fuel surcharge, peak fees and how to protect margin.
- Amazon frustration free packaging: tiers, testing and whether it paysFrustration free packaging on Amazon explained: the three certification tiers, ISTA testing, how Ships in Product Packaging fits in and when it is worth it.
- Amazon FTC lawsuit: what the ad surcharge claims mean for advertisersAmazon FTC lawsuit update, Nov 5, 2026: unredacted complaint alleges ad prices up to 50% above auction results and 250% on Prime Day. What to check now.
- What are Amazon fulfillment centers, and how does your inventory move through them?What are Amazon fulfillment centers? How each facility type works, how FBA inventory moves from inbound to delivery, and what sellers can control to cut costs.
- Amazon generic keywords: what the field is and how to write itAmazon generic keywords explained: what the Generic Keyword field does, the byte limit, rules to follow, a worked example and how to upload it in 2026.
- Amazon gift returns: how recipients and buyers return a giftAmazon gift returns explained: the Gift Returns Center, finding the 17-digit order number, how refunds are paid and what gift returns mean for sellers.
- Amazon Haul guide: prices, delivery, returns and what it means for sellersAmazon Haul in 2026: the $20 price ceiling, delivery and return rules, the 25-country rollout and how sellers get in. Find out if Haul fits your brand.
- Amazon hazmat: how dangerous goods review works and how to clear itAmazon hazmat explained: what triggers a dangerous goods review, the SDS and exemption sheet rules, battery data, the Oct 26, 2026 change and how to dispute.
- Amazon holiday peak fulfillment fee 2026: dates, cost and how to protect marginAmazon's 2026 holiday peak fulfillment fee runs October 15 to January 14, 2027. What it costs, which programs it covers and how to protect Q4 margin.
- Amazon image requirements: main image rules, sizes, formats and what to put in every slotAmazon image requirements for 2026: pure white main image, 85% fill, 1,000 px for zoom, file formats and naming, plus a plan for every secondary image.
- Amazon inventory management software: what it should do and how to chooseAmazon inventory management software explained: native FBA tools, what paid tools add, the features that matter in 2026 and how to pick one that fits.
- How to do Amazon keyword research that ranks and convertsAmazon keyword research step by step: free Amazon data, paid tools, how to score keywords and where to place them under the 2026 75-character title limit
- Amazon keywords examples for every listing field, with real formatsAmazon keywords examples by field: sample 75-character titles, Item Highlights, bullets and backend search terms, plus how many keywords to target per listing.
- Amazon Lending explained: providers, loan types, eligibility and the 2026 changesAmazon Lending in 2026: term loans, cash advances, credit lines and SBA loans from Amazon's partners, who qualifies, how to apply and how to judge true cost.
- Image search on Amazon: how Amazon Lens and Lens Live work, and how sellers get foundImage search on Amazon lets shoppers find products with a photo, screenshot or live camera. Learn how Amazon Lens works and how to make your products match.
- Amazon Lightning Deals for sellers: 2026 fees, eligibility and a playbook that protects marginAmazon Lightning Deals in 2026: how they work, peak and non-peak fees, eligibility, deal pricing rules and how to plan stock and ads so a deal makes money.
- Amazon listing not showing up in search: how to diagnose and fix itAmazon listing not showing up? Check status, suppression, indexing, Buy Box and delivery settings with this step-by-step diagnosis and the fix for each cause.
- Amazon product listing optimization: a field-by-field guide for 2026Amazon product listing optimization for 2026: titles under 75 characters, Item Highlights, images, bullets, A+ Content, backend terms and how to measure lift.
- Amazon product reinstatement: how to restore a blocked or removed listingAmazon product reinstatement step by step: identify why a listing was removed, where to fix it, the documents Amazon asks for and how to avoid repeat removals.
- How to fix an Amazon locked title: causes, support cases and the delete and relist last resortAn Amazon locked title means your edits are ignored or rejected. Learn why titles lock, how to unlock them through Brand Registry, and when to relist safely.
- Amazon long tail keywords: how to find them and turn them into salesAmazon long tail keywords explained: why specific searches convert better, how to find them with Amazon data, and where to use them in listings and PPC.
- Amazon package lost: what to do as a shopper and as a sellerAmazon package lost or marked delivered but missing? Steps for shoppers, the A-to-z rules for seller orders, and how sellers recover lost FBA inventory.
- Amazon LPN number explained: tracing returns, removals and claimsWhat an Amazon LPN number is, how it differs from an FNSKU or ASIN, where to find it in the FBA customer returns report and how to use it to win claims.
- Marketing agency for Amazon sellers: what it does, what it costs and how to choose oneWhat a marketing agency for Amazon sellers actually does, how agencies price their services, the red flags to avoid and a 10-point checklist to pick the right partner.
- Amazon Marketing Cloud explained: what AMC does and how sellers can use itAmazon Marketing Cloud in 2026: what AMC is, who can access it free, the no-code and AI query options, audiences you can build and the first queries to run.
- Amazon selling strategy for 2026: listings, ads, pricing and timingBuild an Amazon selling strategy that works in 2026: positioning, listings, PPC, pricing rules, B2B, reviews and Q4 timing, with a checklist to start today.
- Amazon new features for sellers 2026: every confirmed launch, by dateAmazon new features for sellers 2026, by date: Alexa for Shopping, agentic Seller Assistant, Listing Protection, Ads Agent and more. See what to act on first.
- Amazon packaging requirements: unit prep, labels and boxes for FBA in 2026Amazon packaging requirements for FBA in 2026: unit prep, FNSKU labels, carton rules and the January and March changes that moved prep and labeling to sellers.
- What Amazon platinum keywords are and what to use insteadAmazon platinum keywords explained: where the field came from, why it no longer helps search in 2026, and which listing fields to use instead for indexing.
- PPC agency for Amazon sellers vs in house: how to choose the right model for your brandPPC agency for Amazon sellers vs in house compared: real cost components, salary benchmarks, ramp-up time, expertise and control, plus when a hybrid model fits best.
- How to run an Amazon PPC audit and find wasted spendAn Amazon PPC audit checklist for 2026: structure, wasted spend, search terms, bids, placements, negatives and TACoS, with the fix for each problem found.
- How to choose an Amazon PPC bidding strategy that stays profitablePick the right Amazon PPC bidding strategy: fixed, down only or up and down, placement adjustments to 900% and a bid formula built on your margin.
- Amazon dayparting: when hourly bid scheduling helps and how to test itAmazon dayparting explained: what Amazon's own rules can and cannot do, where hourly data comes from, and a safe test plan to cut waste without losing rank.
- How to find, vet and pay a PPC expert for Amazon sellers in 2026What a PPC expert for Amazon sellers does, skills to check, expert vs consultant vs agency, vetting questions and cost models. Read before you sign a contract.
- Amazon PPC for beginners: ad types, setup and first budgetsAmazon PPC for beginners: the ad types, how to set up your first Sponsored Products campaign step by step, what to budget and the mistakes to avoid.
- 10 Amazon PPC mistakes that drain ad spend, and the fix for eachAmazon PPC mistakes that waste budget in 2026: wrong ACoS targets, messy structure, missing negatives and more. See the fix for each one before Q4 peaks.
- Amazon PPC outsourcing: costs, options and how to hand over safelyAmazon PPC outsourcing explained: freelancer, agency or software, what each costs, what to keep in-house and a safe handover plan for your ad account.
- Amazon PPC management software vs agency: what each does and who should choose whichAmazon PPC management software vs agency: what bid tools automate, where human strategy matters, true costs, and a simple way to pick the right model.
- A full-funnel Amazon PPC strategy built on marginAn Amazon PPC strategy for 2026 in four phases: research, launch, scale and defend, with margin-based ACoS targets and how ads lift organic rank.
- Premium A+ content in 2026: who can use it, what the modules do and how to build pages that sellPremium A+ content is now open to Seller Central brand owners. See what changed in 2026, the premium modules, Content Quality Analysis and how to build it.
- Amazon prep center guide: what they do and why more sellers need one in 2026What an Amazon prep center does, why Amazon ending its own prep service in 2026 matters, typical services, how pricing works and how to pick a reliable partner.
- Amazon requires prepaid return labels on US seller-fulfilled returns from December 18, 2026Amazon will require prepaid return labels on most US seller-fulfilled returns from December 18, 2026, with a 7-day deadline. What changes and what to do now.
- Amazon price strategy for brands: positioning, Featured Offer and 2026 rulesAmazon price strategy for 2026: premium vs value positioning, winning the Featured Offer, new reference price rules, Fair Pricing Policy and smart coupon use.
- Amazon private label explained: how to source, brand and launch your own productAmazon private label in 2026: how it works, costs, Brand Registry and trademark rules, sourcing steps and launch tactics to build a brand that lasts on Amazon.
- Amazon product bundling: how to plan, prep and price bundles that sellAmazon product bundling explained: virtual vs physical bundles, policy basics, FBA prep after Amazon's 2026 changes, pricing math and how to pick products.
- Amazon product research: tools, metrics and a repeatable method for 2026Amazon product research in 2026: the metrics that matter, free Amazon tools like Product Opportunity Explorer, paid tools and a step-by-step validation method.
- Amazon product title optimization after the 2026 title limitAmazon product title optimization for 2026: the 75-character limit, Item Highlights, banned characters, AI rewrites, a title formula and real examples.
- Amazon Project Zero explained: who qualifies and how brands remove counterfeits directlyAmazon Project Zero lets eligible brands remove counterfeit listings themselves. See the 2026 eligibility rules, the 99% accuracy bar, costs and how to qualify.
- Amazon Q4 strategy for 2026: the seller plan from October to JanuaryAmazon Q4 strategy for 2026 with confirmed dates: inventory cutoffs, peak fees, deal rules, ad budget pacing and the January 31 return window. Plan your weeks.
- Amazon ranking services: safe ways to rank and the ones to avoidAmazon ranking services explained: which tactics are legitimate, which break Amazon policy or FTC rules, and how to choose a provider. Check before you pay.
- How to file an Amazon reimbursement claim that gets approvedFile an Amazon reimbursement claim step by step: find missing units, gather proof of ownership and delivery, pick the right claim type and appeal a low payout.
- Amazon Renewed explained: what it means and how sellers qualifyAmazon Renewed in 2026: what Renewed means for buyers, the $50,000 invoice rule, how to apply, pricing at 5% below new and the guarantee. See if you qualify.
- Amazon reselling guide: arbitrage, wholesale and how to stay compliantAmazon reselling in 2026: retail arbitrage, online arbitrage and wholesale compared, plus fees, approvals, Buy Box tactics and rules that protect your account.
- Amazon restricted categories: what needs approval and how to get ungatedAmazon restricted categories explained: which products need approval, how to check an ASIN, what documents to send and how to avoid a rejected application.
- Amazon return policy 2026: how returns, refunds and the holiday window workAmazon return policy 2026: return windows, the January 31, 2027 holiday deadline, how to return items, refund timing and what returns cost sellers.
- Amazon return reasons explained: what each code means for sellersAmazon return reasons decoded: the FBA return reason codes, which ones change who pays shipping, condition grades, and the listing fixes that cut returns.
- Amazon returnless refund: when customers keep the item and who paysAmazon returnless refund rules for 2026: FBA Returnless Resolutions, the $1 to $75 price cap, FBM rules and the December 18 deadline, and when to use it.
- Amazon SAFE-T claim guide: eligibility, deadlines and evidenceAmazon SAFE-T claim rules for 2026: the 30-day filing window since February 16, the 4-day refund rule, what qualifies and the evidence that gets claims paid.
- Did Amazon get hacked, or was it your seller account? How to tell and what to doDid Amazon get hacked? How seller accounts really get taken over, the warning signs, a recovery checklist and the security settings every seller should turn on.
- Amazon Seller Assistant AI in 2026: automations, memory, ads and the Claude pluginAmazon Seller Assistant AI now runs always-on automations, drafts ad campaigns and links to Claude. What launched on September 23, 2026 and how to use it.
- Amazon seller cash flow in 2026: how payouts work and how to stop cash crunchesAmazon seller cash flow explained: the DD+7 delivery reserve, the full cash cycle, Q4 and January pressure points, funding, and 8 ways to free up cash now.
- Amazon Seller Central user permissions: add users, set access and handle 2026 changesAmazon Seller Central user permissions in 2026: how to add users, permission levels, the new service provider authorization flow and security best practices.
- Amazon Seller Central explained: the dashboard, key menus and daily workflowAmazon Seller Central in 2026: what it is, the menus that matter, plan costs, key reports and a simple daily routine to keep your account healthy and growing.
- Amazon seller feedback explained: how ratings work and how to remove unfair feedbackAmazon seller feedback guide: how buyer ratings work, how negative feedback hits order defect rate, what Amazon removes and how to earn more positive feedback.
- Amazon seller insurance requirements in 2026: who needs it and what changes on November 2Amazon seller insurance rules for 2026: the $10,000 trigger, new category rule from November 2, the $1M minimum, policy must haves and how to stay compliant.
- Amazon seller statistics 2026: marketplace, ads, Prime, FBA and AI dataAmazon seller statistics 2026: 40 sourced facts on sales, sellers, ads, Prime, FBA, AI shopping, Walmart and TikTok Shop. Every figure has a named source.
- Amazon seller vacation mode: what it pauses, what it does not and how to use itAmazon seller vacation mode hides FBM listings but leaves FBA live. Learn how to turn it on, what you still must do while away and smarter alternatives to try.
- Amazon SEO in 2026: how to get indexed, ranked and chosenAmazon SEO for 2026: 75-character titles, Item Highlights, backend terms, Alexa for Shopping and the conversion signals that move rank, step by step.
- Amazon SEO vs Google SEO: how the two search engines rank differentlyAmazon SEO vs Google SEO compared: what each search engine ranks, which signals count, how fast results come, and how brands should split effort between them.
- Amazon Service Provider Network (SPN): what it is and how to use itThe Amazon Service Provider Network explained: 19 service categories, how sellers pick a vetted provider, how agencies join, and what to check before you hire.
- Amazon Sponsored Display: targeting, setup and metrics in 2026Amazon Sponsored Display is now display ads inside Amazon Ads Agent. Learn the targeting options, costs, when to use it and how to set up a campaign.
- Amazon Sponsored Products explained: targeting, bids and campaign structureAmazon Sponsored Products guide for 2026: eligibility, auto and manual targeting, match types, bids, budgets and a campaign structure that protects margin.
- What is an Amazon Store, who can build one and how to design a storefront that sellsWhat is an Amazon Store? A free multipage brand storefront on Amazon. See who qualifies, what Amazon's data shows, and how to build and measure your Store.
- Amazon Strategic Account Services in 2026: eligibility, cost and alternativesAmazon Strategic Account Services explained: what the SAS manager does, the $500,000 threshold, pricing, the 3 month term and what to use while SAS is full.
- How does Subscribe and Save work Amazon-wide: discounts, deliveries and seller rulesHow does Subscribe and Save work Amazon-wide? Discount tiers, the 5-item bonus, who funds what, and how brands enroll products. See the seller checklist.
- How to write an Amazon suspension appeal Amazon will acceptAmazon suspension appeal guide: where to submit, how to write a Plan of Action with root cause, fixes and prevention, the documents to attach and what to avoid.
- Amazon title character limit in 2026: how the 75 character rule and Item Highlights workThe Amazon title character limit is now 75 characters in most categories. See the rules, Item Highlights, AI rewrites and how to fix long titles fast.
- Amazon's top 10,000 sellers are now 56% Chinese, but US sellers still own 93% of top 100 salesMarketplace Pulse data from July 9, 2026 shows Chinese sellers hold 55.9% of Amazon's top 10,000, while US sellers keep 93.2% of top 100 GMV.
- Amazon unBoxed 2026 announcements: what changes for advertisersAmazon unBoxed 2026 announcements: Amazon Ads Agent, Full-Funnel Campaigns, DVA+, Review Request ads and AMC updates, and what each means for your campaigns.
- Amazon variations explained: parent and child ASINs, themes, the new setup flow and review sharingAmazon variations group sizes, colors and styles under one parent. Learn the 2026 rules, the new Add Products flow, review sharing changes and common errors.
- Amazon Vendor Central vs Seller Central: control, margin and risk comparedVendor Central vs Seller Central in 2026: how 1P and 3P differ on pricing, payment, fees, data and control, plus when a hybrid model makes sense for brands.
- Amazon Vine for sellers: eligibility, fees and how to get the most from your reviewsAmazon Vine for sellers in 2026: eligibility, the $0, $75 and $200 fee tiers, the 30 unit limit, when you are billed and how to time Vine for a product launch.
- Amazon virtual assistant guide: what to delegate, how to hire and how AI fits inHiring an Amazon virtual assistant: tasks to delegate, skills to test, safe Seller Central access, costs, and where Amazon's free Seller Assistant AI fits.
- Amazon virtual bundles: how they work and how to build ones that sellAmazon virtual bundles let brands sell 2 to 5 FBA products as one listing with no extra packing. Learn the rules, setup steps, pricing and mistakes to avoid.
- Amazon wholesale guide: buying branded stock in bulk and selling it profitablyAmazon wholesale in 2026: how it works, brand approval and invoices, Buy Box competition, fees and a step-by-step plan to start buying branded stock at scale.
- What does Amazon's Choice mean for shoppers and sellers, and how do products earn it?What does Amazon's Choice mean? It marks highly rated, well priced products ready to ship for a specific search. See how it works and how sellers can earn it.
- Leading agencies for Amazon sellers in 2026, compared honestly by what you needThe leading agencies for Amazon sellers for 2026, compared by need: full-service, PPC-only and enterprise. Our criteria, pricing models and the questions to ask.
- The leading PPC agencies for Amazon sellers in 2026, and how to pick the right oneCompare PPC agencies for Amazon sellers for 2026: who is on most shortlists, how they charge, questions to ask on the first call and red flags that signal wasted spend.
- The best Amazon PPC tools in 2026, from free Amazon features to bid softwareCompare Amazon PPC tools for 2026: free Amazon Ads features, bid automation software, research tools and how to choose one that fits your spend and team.
- How to choose an SEO agency for Amazon sellers: 2026 shortlist, pricing and checklistChoosing an SEO agency for Amazon sellers in 2026: what good Amazon SEO includes, agencies on current shortlists, typical pricing and questions to ask before you sign.
- The best Amazon SEO tools for keywords, rank tracking and listingsThe best Amazon SEO tools for 2026: Amazon's free reports, keyword and reverse ASIN tools, rank trackers, and how to pick the right stack for your brand.
- The best niches for Amazon FBA: what makes a niche worth entering in 2026The best niches for Amazon FBA in 2026: niche types that suit FBA, how to score demand and competition, fee traps to avoid and how to test a niche cheaply.
- The best Shopify apps for brands in 2026, grouped by what your store needsThe best Shopify apps for 2026 by job: email, reviews, search, subscriptions, automation and marketplace sync, with free tiers and costs. Build a lean stack.
- Brand mentions in AI search: why they predict visibility in ChatGPT and Google, and how to earn moreBrand mentions in AI search drive whether ChatGPT, AI Mode and AI Overviews name your brand. See what the data shows and a plan to earn mentions that count.
- Buying an Amazon FBA business for sale: valuation, due diligence and handoverFound an Amazon FBA business for sale? Learn how they are valued, the due diligence checks that matter in 2026 and how to plan the handover. Avoid costly traps.
- Buy with Prime for DTC brands: costs, Shopify setup and trade-offsBuy with Prime in 2026: how Prime checkout works on your own site, the 3% fee and fulfillment costs, the Shopify app, and the pros and cons for DTC brands.
- Contact Amazon Seller Support: cases, callbacks and escalationHow to contact Amazon Seller Support in 2026: open a case, request a phone callback, use Account Health Support, and escalate when a case goes nowhere.
- De minimis suspension 2026: what it means for Amazon sellersThe US de minimis exemption is suspended indefinitely for most shipments. What changed in 2026, how it affects FBA restocks and how to protect Amazon margin.
- How to drive external traffic to Amazon and measure every saleHow to drive external traffic to Amazon in 2026: best channels, Amazon Attribution tags, the Brand Referral Bonus and how to tell if outside traffic pays.
- DTC marketing strategy examples from 8 brands, with sourcesDTC marketing strategy examples from Glossier, Warby Parker, Bombas, Gymshark and more, each with a source and the lesson Amazon and Shopify sellers can copy.
- Ecommerce SEO best practices: URLs, product pages, structured data and AI search in 2026Ecommerce SEO best practices for 2026 from Google's own guidance: URL structure, variants, product markup, category pages and AI search. Use the checklist.
- FBA vs FBM: how to choose the right Amazon fulfillment method in 2026FBA vs FBM in 2026: costs, Prime eligibility, control, capacity limits and the new fee changes, plus a simple way to pick per product. Compare both methods.
- How to find wholesale suppliers for Amazon that brands and Amazon will acceptFind wholesale suppliers for Amazon in 2026: where to look, how to contact brands and distributors, what invoices Amazon expects and red flags to avoid.
- What should happen in your first 90 days with an agency for Amazon sellersFirst 90 days with an agency for Amazon sellers: access, audit, plan, quick wins, campaign rebuild and reporting, plus what your brand must provide. See the full timeline.
- Helium 10 explained: every tool, 2026 pricing and a workflow that worksHelium 10 guide for 2026: Black Box, Cerebro, Magnet, Xray, Helium 10 Ads and the new AI agent, plus current plan prices and a step-by-step workflow to use.
- How to choose an agency for Amazon sellers without regretting it in month threeHow to choose an agency for Amazon sellers in 2026: define scope, compare pricing models, test reporting, meet the team, read the contract and score every option fairly.
- How to close your Amazon seller account safely, and what to do firstHow to close your Amazon seller account in 2026: what to finish first, the steps in Seller Central, FBA inventory, final payouts and cheaper alternatives.
- How to dropship on Amazon: the seller of record rules, setup steps and real marginsHow to dropship on Amazon legally: be the seller of record, remove supplier branding, own returns and hit shipping metrics. Rules, steps and risks explained.
- How to increase Amazon sales: a practical plan across traffic, conversion and stockHow to increase Amazon sales in 2026: fix stock and listings first, then grow traffic with ads, deals and external sources, and track profit by ASIN.
- How to make money on Amazon: eight business models, costs and risksHow to make money on Amazon in 2026: private label, wholesale, arbitrage, KDP, Merch, Associates, Handmade and services compared on effort, capital and risk.
- How do I message a seller on Amazon before and after ordering?How do I message a seller on Amazon? Steps to contact a third-party seller before or after ordering, where replies appear, and what to do if they ignore you.
- Amazon Seller Central registration: how to open a seller account without delaysAmazon Seller Central registration in 2026: documents you need, each sign-up step, identity verification, plan costs and the mistakes that delay approval.
- Amazon PPC optimization: the routine that cuts waste and grows profitAmazon PPC optimization made practical: a daily, weekly and monthly routine for bids, search terms, negatives, placements and budgets, tied to product margin.
- How to rank higher on Amazon search: a step-by-step plan for 2026How to rank higher on Amazon in 2026: 12 practical steps covering keywords, 75-character titles, Item Highlights, conversion, stock, PPC and outside traffic.
- How to remove reviews from Amazon: the rules, the reporting steps and what never worksHow to remove reviews from Amazon in 2026: which reviews break the rules, how to report them, how buyers delete their own, and tactics that get sellers banned.
- How to return Amazon items: steps, drop-off options, fees and refundsHow to return Amazon items in 2026: step-by-step return flow, box-free drop-offs, fees to avoid, third-party seller returns and how long refunds take.
- Amazon business scaling strategy: how to grow past your first plateauA practical Amazon business scaling strategy for 2026: fix unit economics, fund inventory, expand catalog and channels, and automate. See the full plan.
- How to sell ebooks on Amazon in 2026: publishing, pricing, royalties and promotionHow to sell ebooks on Amazon with KDP in 2026: setup steps, the new $2.99 to $12.99 band for 70% royalties, delivery costs, KDP Select and how to market it.
- How to sell on Amazon Canada: fees, tax and fulfilment options for 2026Learn how to sell on Amazon Canada in 2026: CAD plan fees, referral rates, GST/HST, FBA vs Remote Fulfillment and the steps to launch. See the full plan.
- How to sell on Amazon Europe: stores, VAT, Pan-EU FBA and launch stepsHow to sell on Amazon Europe in 2026: the 10 stores, the EUR 39 plan, VAT and EPR, Pan-European FBA vs EFN and the new Netherlands rule. Plan your launch.
- How to sell on Temu as a US brand or seller in 2026How to sell on Temu in the US in 2026: the local seller program, documents, fulfillment, fees to confirm and the risks to weigh before you list a single SKU.
- How to sell on Walmart Marketplace: the complete 2026 guideHow to sell on Walmart in 2026: seller requirements, the six step application, fees and new seller savings, listings, WFS and Walmart Connect ads explained.
- How to set up an eBay seller account: personal vs business, verification and feesSet up an eBay seller account step by step: personal or business, what eBay verifies, payout setup, 2026 fees and first listings. Avoid the common delays.
- How to start an Amazon business in 2026: models, costs, setup and your first 90 daysHow to start an Amazon business in 2026: pick a model, open a seller account, budget for fees, launch your first product and use new seller incentives well.
- DoorDash agrees to buy Instacart for $17 billion, October 2026: what it means for Instacart AdsInstacart agreed on October 29, 2026 to be bought by DoorDash for $65 a share, about $17B, closing late 2027 or 2028. What changes for Instacart Ads budgets.
- Is Amazon PPC worth it for your products? An honest answerIs Amazon PPC worth it in 2026? Learn break-even ACoS math, when ads lose money, how TACoS shows the full picture, and how to decide for each ASIN.
- Is selling on Amazon worth it in 2026? The numbers, the costs and who it suitsIs selling on Amazon worth it in 2026? See Amazon's latest seller data, the real costs and risks, and a simple test to decide if it fits your business.
- Made in USA claims Amazon sellers can defend: the FTC standard and a listing auditMade in USA claims Amazon sellers make must pass the FTC all or virtually all test. See the 2026 order, new settlements and a listing audit to run now.
- Choosing a brand management agency for Amazon sellers: what to outsource and what to keepWhat a brand management agency for Amazon sellers does, which tasks to outsource, how pricing models work and the questions to ask before you sign. Read the checklist.
- Prime Big Deal Days 2026 recap: what sellers should do before Black FridayPrime Big Deal Days 2026 ran October 6 to 7. What Amazon confirmed about the event, and the post-event steps that set sellers up for Black Friday and Cyber Monday.
- How to prepare for Prime Day as a seller: a month by month plan built on the 2026 calendarHow to prepare for Prime Day: the 2026 deadlines sellers faced, a month by month plan for inventory, deals, listings and ads, and what to measure afterward.
- How a Prime exclusive deal works for sellers: rules, fees and when to use oneA Prime exclusive deal shows a members-only strikethrough price on Amazon. See the 2026 rules, reference price checks, event fees and how to run one profitably.
- Questions to ask PPC agency candidates for Amazon ads25 questions to ask PPC agency candidates before hiring for Amazon ads, grouped by topic, with what good answers sound like and red flags to watch for.
- Seller Fulfilled Prime in 2026: requirements, the trial and the new speed rulesSeller Fulfilled Prime in 2026: who qualifies, the 30-day trial, the 93.5% on-time rule and the speed thresholds raised on July 6, 2026. Check if SFP fits you.
- How does selling on Amazon work in 2026? From listing to payout, explained simplyHow does selling on Amazon work? Learn how listings, the Buy Box, FBA and FBM, fees, ads and payouts fit together, plus what changed for sellers in 2026.
- Shopify pros and cons for brands in 2026: costs, limits and when it winsShopify pros and cons in 2026: plan prices, transaction fees, apps, SEO limits and how it compares with selling on Amazon. Decide if Shopify fits your brand.
- Amazon FBA vs Shopify: which one should your brand build on?Amazon FBA vs Shopify in 2026: fees, traffic, customer data, fulfillment and brand control compared, plus how to run both together. Pick the right channel.
- Signs your Amazon PPC is wasting money, and how to check each oneSigns your Amazon PPC is wasting money: search terms with no sales, broad match bleed, branded overlap, bids above break-even ACoS. How to check each one fast.
- Suja Life stock has lost more than half its value since its May 2026 IPO, even as sales keep growingSuja Life stock trades about 53% below its $21 May 2026 IPO price while net sales grow double digits. What happened, and what CPG brands should learn from it.
- Switching agencies for Amazon sellers: a step by step handover planSwitching agencies for Amazon sellers? Export reports and bulk sheets, change user permissions, keep creative ownership and avoid pausing ads. Follow the handover steps.
- TikTok Shop account health in 2026: AHR points, SPS and appealsTikTok Shop account health in 2026: how AHR points work, milestone penalties at 150, 100, 50 and 0, the new Shop Performance Score and how to appeal violations.
- TikTok Shop analytics: how to read GMV, CTOR, GPM and creator dataTikTok Shop analytics explained for 2026: GMV, CTOR, GPM, direct vs indirect sales, LIVE, video and creator reports, plus a weekly review routine you can copy.
- The dangers of switching TikTok Shop region and how to expand safely insteadThe dangers of switching TikTok Shop region: suspension, frozen payouts, linked-account risk and tax gaps. Learn the safe way to sell in new markets.
- TikTok Shop requirements: who can sell, documents and shipping rulesTikTok Shop requirements for US sellers in 2026: eligibility, ID and IRS documents, category approvals, dispatch rules and 2026 changes, with checklists.
- TikTok Shop seller policy update, October 2026: enforcement, shipping and termsTikTok Shop seller policy update for October 2026: a new Seller Enforcement Policy, stricter false information rules, updated terms and peak shipping surcharges.
- TikTok Shop SEO: titles, listing quality and content that get products foundTikTok Shop SEO in 2026: title rules, listing quality tiers, keyword tools in Seller Center and the content and score signals that get products found.
- How to get a trademark for Amazon Brand Registry: mark types, fees and the fastest routeTrademark for Amazon Brand Registry: which marks qualify, USPTO and IP Accelerator costs, pending vs registered marks and the steps to enroll your brand sooner.
- UGC marketing for Amazon and DTC brands: programs, rights and disclosureUGC marketing for ecommerce in 2026: Amazon Vine and Creator Connections, TikTok Shop creators, usage rights and the FTC disclosure and fake review rules.
- Walmart opens Walmart.com to outside AI shopping agents with Agent Gateway and Agent Profiles, October 2026Walmart launched Agent Gateway in beta on October 21, 2026, letting outside AI agents shop Walmart.com within customer limits. What it means for sellers.
- Walmart dark stores explained for Marketplace and WFS sellersWalmart dark stores are closed-to-public Spark Delivery Depots for fast delivery. See what Walmart has confirmed and what it means for Marketplace sellers.
- Walmart seller news, October 2026: new carriers, shipping and policy updatesWalmart seller news for October 2026: 14 holiday sale days from Nov. 12, eight new carriers, Ground Saver, new pricing reports and a policy update.
- Walmart PPC management: how Sponsored Search works and how it differs from AmazonWalmart PPC management for sellers: Sponsored Search ad types, automatic vs manual campaigns, bidding, budgets, placements and a plan for Amazon sellers.
- Walmart Seller Center guide: apply, onboard and run your Walmart Marketplace storeWalmart Seller Center explained: how to apply, onboarding steps, referral fees by category, WFS, ads and the reports to watch. Start selling on Walmart faster.
- What is a good ACoS for Amazon? Set your target from margin, not averagesWhat is a good ACoS for Amazon in 2026? Learn break-even ACoS, targets for launch, growth and profit, real benchmark ranges and why TACoS matters more.
- What is an ASIN on Amazon, and how do sellers find, create and use one?What is an ASIN? Learn how Amazon assigns this 10-character product ID, where to find it, how it differs from SKUs and UPCs, and how sellers create new ones.
- What an FBA Amazon seller does, what Amazon does, and what it costsWhat is an FBA Amazon seller? How Fulfillment by Amazon works, who does what, 2026 costs, business models and how to start. Read before you send stock.
- What to sell on Amazon: a practical framework for picking profitable productsWhat to sell on Amazon in 2026: the criteria that matter, fee math, categories to avoid, and a step-by-step way to validate a product before you buy stock.
- Etsy AI policy update bans AI-generated patterns and requires real product photosEtsy AI policy update, October 2026: AI-generated patterns banned, an unedited real photo required and mass-automated listings prohibited. What to fix first.
- Walmart inactive seller account policy: suspension after 455 days without activityWalmart inactive seller account rule: accounts inactive 455 days may be suspended, with 90 days to appeal. Plus Brand Highlights and Search themes.
- Walmart Multichannel Solutions now connects to Shopify so WFS inventory can fill store ordersWalmart Multichannel Solutions now connects to Shopify: use WFS inventory to fulfill Shopify orders in unbranded boxes. How setup works and what to check first.
- ACoS vs TACoS: which number should run your Amazon ads?ACoS tells you what an ad sale cost. TACoS tells you whether ads are growing the whole business. How to use both, and why a profit cap beats a flat ACoS target.
- eBay makes its balance program mandatory and resets payout schedules on November 4eBay balance becomes mandatory for eligible US sellers on November 4, 2026, and scheduled payouts reset to on-demand. What changes and what to do first.
- TikTok Shop Performance Score new version: per-product scoring, dispatch time and appealsTikTok Shop Performance Score new version explained: per-product quality scores, dispatch and transit time, benefit tiers and the new SPS appeal process.
- TikTok Shop Black Friday 2026 campaign: dates, eligibility and holiday shipping rulesTikTok Shop Black Friday 2026 runs November 11 to 30. Eligibility rules, discount stacking, shipping time extensions and the holiday return window, explained.
- How to launch a product on Amazon: a 90-day planA practical 90-day Amazon launch plan: what to finish before day one, how to get first reviews, how to structure launch PPC, and when to expect organic rank.
- Shopify Shop MCP lets any AI agent search products and check out with Shop PayShopify Shop MCP lets AI agents search Shopify Catalog, build carts and complete Shop Pay checkout. What it means for merchants and how to prep product data.
- How to optimize Amazon listings for Rufus and AI searchRufus answers shopper questions from your listing, reviews and Q&A. How to write titles, bullets, A+ and backend data so AI shopping assistants can recommend your product.
- Walmart Connect takes its audiences to Spotify, live TV and more CTV at Partner Connect 2026Walmart Connect Partner Connect 2026: Walmart audiences and closed-loop measurement now reach Spotify, live TV and Yahoo DSP CTV. What brands should do next.
- Shopify Canvas launches: design your whole store with SidekickShopify Canvas is a new design surface where merchants edit their store by clicking or by asking Sidekick. What it does, its limits and how to test it safely.
- Amazon PPC campaign structure that scalesHow to structure Amazon Sponsored Products, Brands and Display campaigns by intent: research, performance, brand defense and conquesting, with clean harvesting and negation.
- Amazon Branded Conversations and Sponsored Prompts bring ads into AI shopping chatsAmazon Branded Conversations and Sponsored Prompts put brand ads inside Alexa for Shopping chats. What each format does and how to prepare listings.
- Amazon multichannel selling tools bring eBay, Shopify, TikTok Shop and Walmart into Seller CentralAmazon multichannel selling tools connect eBay, Shopify, TikTok Shop and Walmart to Seller Central, with MCF fulfillment. What is live and what is next.
- Walmart vs Amazon: should your brand sell on both?How Walmart Marketplace differs from Amazon for brands: listing quality, fulfillment with WFS, Walmart Connect ads and pricing rules, and when expanding is worth it.
- Instacart and Gopuff partnership brings Instacart Ads campaigns to Gopuff shoppersInstacart Gopuff partnership explained: Gopuff joins the Instacart Marketplace and uses Carrot Ads, so 9,000+ Instacart advertisers can reach its shoppers.
- Why Amazon stockouts hurt rank, and how to prevent themA stockout stops sales and the sales history that holds organic rank. How to forecast demand, plan within FBA limits and slow ads before inventory runs out.
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