How much does Amazon Brand Registry cost?

Enrollment is free. Amazon describes Brand Registry as a free program. Your costs are the trademark itself, which has government filing fees and usually attorney fees, and a Professional selling plan if you want selling tools such as A+ Content and Stores, which costs $39.99 per month plus selling fees.

Can I join Brand Registry with a pending trademark?

Yes, in many cases. Amazon accepts registered or pending trademarks from eligible government offices. Brands that file through Amazon's IP Accelerator program can access many Brand Registry benefits while the application is still pending, though each tool has its own access rules.

How long does Brand Registry approval take?

Timing depends mostly on how quickly the trademark contact confirms the verification email. Amazon says the confirmation must happen within 7 days or the application is declined. Once confirmed and documents match, many brands are approved within days. Track progress on the Brand Applications page.

Does my logo need to be on the product?

Yes. Amazon requires the brand name or logo to be permanently affixed to the product or its packaging. Stickers, removable labels, tags, stock images and edited or computer-generated photos do not qualify as proof during enrollment.

Can my agency enroll my brand in Brand Registry?

The trademark owner must enroll the brand. An agency or other authorized agent can then be added as a user with an appropriate role. This keeps ownership with the brand while letting your agency manage content, ads and protection work on your behalf.

Amazon Brand Registry 2026: Requirements, Cost and Benefits

What changed: Free Amazon program for trademark owners to protect and build their brand
When: Updated October 2026
Who it affects: Brand owners with a registered or pending trademark
What to do: Enroll at brandregistry.amazon.com using your Seller Central login

Key takeaways

Brand Registry is free and needs a registered or pending trademark plus permanent branding.
The trademark contact must confirm your application, so warn your attorney before you apply.
It unlocks A+ Content, Sponsored Brands, Brand Analytics and protection tools like Project Zero.

Brand Registry by the numbers

$0Enrollment cost

10%Back on first $50,000 branded sales

7 daysTo confirm your application

2.7B+Units verified with Transparency

Source: Amazon, sell.amazon.com Brand Registry pages, 2025 to 2026

What is Amazon Brand Registry?

Brand Registry connects your trademark to your Amazon account. Once approved, Amazon treats you as the brand owner, which gives you more authority over detail page content and access to tools that other sellers cannot use. Amazon describes it as free, and it works even if you do not sell in the Amazon store, because brands can still use protection tools such as Report a Violation.

For private label sellers it is close to essential. Sponsored Brands ads, A+ Content, Brand Stores and Brand Analytics all require it.

Brand Registry requirements in 2026

Amazon's requirements are short but strict, and most rejections come from a small mismatch.

A registered or pending trademark from a government office in a country with an Amazon store
A word mark, or a design mark that contains words, letters or numbers
The brand name on the application must match the trademark text exactly, apart from capitalization
Your brand name or logo permanently affixed to products or packaging, not on a sticker or tag
You must be the trademark owner; agents are added as users after the owner enrolls
Your trademark registration or application number and a list of product categories

Before you apply

Trademark registered or pending
Name matches trademark exactly
Logo permanently on product or box
Real product photos, no stickers
Attorney expects verification email
Product categories listed

Do you need a registered trademark?

Not always. A pending application can qualify, and Amazon's IP Accelerator program connects brands with vetted law firms at pre-negotiated rates so they can file and access Brand Registry while the application is still pending. Our guide to getting a trademark for Amazon Brand Registry explains filing options, costs and timelines in detail.

How to enroll, step by step

Enrollment is done online and usually takes under an hour to submit if your documents are ready.

Go to brandregistry.amazon.com and sign in with your Seller Central or Vendor Central login
Select Enroll your brand
Enter the brand name exactly as on the trademark and the registration or application number
Upload the logo for design marks and product photos showing the brand permanently on the item or packaging
List the product categories and, if asked, manufacturing or distribution details
Submit and watch for the confirmation email Amazon sends to the trademark contact
Track the application on the Brand Applications page

1Sign in
brandregistry.amazon.com
2Enroll your brand
Trademark number and categories
3Upload proof
Logo and product photos
4Verify
Trademark contact confirms
5Approved
Add users and roles

The verification step that trips sellers up

After you apply, Amazon contacts the trademark correspondent listed with the trademark office, often your attorney, to confirm the application. Amazon's guidance says this confirmation must be completed within 7 days or the application is declined and must be resubmitted. Tell your attorney to expect it before you submit.

What tools do you get?

Brand Registry unlocks three groups of tools. Each has its own access rules, so check them in Seller Central after approval.

Build: A+ Content, Premium A+ Content, Brand Stores, Brand Story and Manage Your Experiments
Promote: Sponsored Brands, Sponsored Display, Posts, Amazon Live and Brand Tailored Promotions
Analyze: Brand Analytics, Customer Loyalty Analytics and Brand Referral Bonus
Protect: Report a Violation, Project Zero, Transparency and the Counterfeit Crimes Unit
Reviews: Amazon Vine for products with fewer than 30 reviews

New seller incentives tied to Brand Registry

Amazon's Brand Registry page lists new seller incentives for brands that enroll: 10% back on the first $50,000 in branded sales, then 5% back on further branded sales through the first year up to $1,000,000, plus a credit toward Amazon Vine. Terms and eligibility apply, so confirm the current offer in Seller Central before you count on it in your launch budget.

Brand protection with Brand Registry

Brand Registry is the base layer of Amazon brand protection. It lets you report counterfeits and infringement through Report a Violation and gives you more control over listing content. Brands with a strong reporting record can then qualify for Amazon Project Zero, which allows direct removal of counterfeit offers, and can add Transparency serial codes. Amazon reports that more than 2.7 billion product units have been verified through Transparency as of May 2026.

Common reasons applications are rejected

Most rejections can be fixed and resubmitted. Check these before you apply.

Brand name does not match the trademark text
Photos show a sticker, label or edited image instead of permanent branding
The applicant is not the trademark owner
The trademark contact did not confirm in time
The trademark office is not one Amazon accepts

How PPC Spider helps

PPC Spider's Amazon brand protection service handles Brand Registry enrollment, user roles, violation reports and Project Zero applications, then puts the unlocked tools to work: A+ Content, Brand Stores and Sponsored Brands campaigns managed in SpiderOS. Book a free Amazon audit to see which Brand Registry tools you are not using yet.

Sources

Amazon: Amazon Brand Registry (sell.amazon.com/brand-registry)
Amazon: Brand Registry requirements (sell.amazon.com/blog/brand-registry-requirements)
Amazon: IP Accelerator (sell.amazon.com/programs/ip-accelerator)

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