Is Amazon Project Zero free?

Yes, enrollment, the self-service removal tool and the automated protections are free. Brands that add product serialization through Transparency pay for the serial codes, with volume discounts sometimes available. Amazon does not list a fixed per-unit price on its Project Zero page.

What are the requirements for Project Zero?

You need a Brand Registry account as the rights owner of a registered trademark, use of Report a Violation in the last six months with at least a 90% acceptance rate, and a history of using Brand Registry tools in line with Amazon policy.

Can I join Project Zero with a pending trademark?

Amazon's Project Zero page requires that you are the rights owner of a registered trademark, and self-service removal is available in country stores where your brand has an active, registered trademark. Brands with pending marks should keep using Report a Violation while registration completes.

What happens if I remove a listing by mistake?

Every removal sends a complaint notice to the affected sellers, and Amazon requires brands to keep at least 99% removal accuracy. Repeated mistakes can cost you access to the tool. Amazon recommends test buys to confirm counterfeits before you remove anything.

What is the difference between Project Zero and Transparency?

Project Zero is a program for removing counterfeits from the store, including self-service removal and automated protections. Transparency is a serialization service that puts a unique code on each unit so Amazon can verify authenticity before shipping. Transparency can be used as part of Project Zero.

Amazon Project Zero: Eligibility and How It Works in 2026

What changed: Self-service counterfeit removal plus automated protection and serialization
When: Updated October 2026
Who it affects: Brand Registry trademark owners with an accurate reporting history
What to do: Build a 90%+ Report a Violation acceptance rate, then enroll

Key takeaways

Project Zero lets eligible brands remove counterfeit offers and listings without waiting for Amazon review.
You need a registered trademark and a 90%+ Report a Violation acceptance rate in the last six months.
Keep removal accuracy at 99% or above, and use test buys before every removal.

Project Zero eligibility

Brand Registry rights owner
Registered trademark
Report a Violation used in last 6 months
90%+ report acceptance rate
Policy compliant reporting history

What is Amazon Project Zero?

Project Zero gives brand owners direct power to take down counterfeits. Normally, a brand reports an infringing listing and Amazon investigates. With Project Zero, an enrolled brand can remove an offer or a whole listing itself, and the removal takes effect without an Amazon review first.

It has three parts: automated protections that use brand data to block suspected counterfeits proactively, the self-service removal tool, and optional serialization through Amazon Transparency, which puts a unique code on every unit.

Automated protections: Amazon scans and blocks suspected counterfeits
Self-service removal: brands remove offers or listings directly
Product serialization: unique Transparency codes on each unit

Who is eligible for Project Zero?

Amazon sets three requirements. They are designed to make sure brands with removal power use it accurately.

A Brand Registry account where you are the rights owner of a registered trademark
Use of Report a Violation within the last six months with an acceptance rate of at least 90%
A history of using Brand Registry and Report a Violation in line with Amazon policy

How much does Project Zero cost?

Enrollment, the self-service removal tool and the automated protections are free. The only cost is serialization: brands that add Transparency pay for the serial codes, and Amazon says volume discounts may be available. Amazon does not publish a fixed per-unit price on its Project Zero page, so request a quote through Brand Registry if you are considering it.

How to enroll in Project Zero, step by step

If you meet the criteria, enrollment is quick.

Check eligibility on the Project Zero page in Brand Registry
Click Get started
Complete the short training, which Amazon says takes about 10 minutes
Optionally start Transparency enrollment for serialization
If not yet eligible, keep reporting accurately; Amazon says it will invite brands that meet the criteria

How self-service removal works

Open the tool from the Brand Registry menu under Protect, then Project Zero. Access is available in each country store where your brand has an active, registered trademark. You can remove a single offer or an entire product listing. Every removal sends a complaint notice to each seller connected to it, so a wrong removal affects real businesses.

Amazon recommends a test buy to confirm a suspected counterfeit before removing it. Track your removals under Monitor, then Submission history.

The 99% accuracy rule

Project Zero access comes with a responsibility. Brands must keep a removal accuracy rate of at least 99% to keep using the tool. Removing a genuine reseller's offer because you dislike their price, or removing listings without evidence, can cost you access. That is why the test buy matters: it gives you evidence before you act.

Build a simple internal rule before anyone on your team gets removal access: no removal without a test buy result or clear listing evidence, a second person checks the evidence, and every removal is logged with the reason. That process protects both your accuracy rate and the legitimate resellers who sell your products.

Project Zero vs Report a Violation vs Transparency

The three tools work together. Report a Violation is open to every Brand Registry brand and sends a report for Amazon to review. Project Zero lets proven brands act directly. Transparency stops counterfeits before they reach customers by checking codes on every unit. Our Amazon Brand Registry guide explains how each fits into the wider program.

Three brand protection tools

	Report a Violation	Project Zero	Transparency
Who reviews	Amazon	Brand acts directly	Code check per unit
Access	All registered brands	Eligible brands only	Enrolled brands
Cost	Free	Free	Paid per code
Best for	Occasional infringement	Repeat counterfeiters	High counterfeit risk

How to qualify faster

The fastest path is a steady record of accurate reports. Report only clear infringements, attach strong evidence such as test buy results and trademark details, and avoid reporting authorized resellers. A registered trademark is required, so if yours is still pending, finish the process covered in our guide to a trademark for Amazon Brand Registry.

Report only clear counterfeits and IP violations
Use test buys to collect evidence
Keep a log of each report and its outcome
Keep a list of authorized resellers so you never report them
Review reports monthly to protect your acceptance rate

Counterfeits also hurt reviews and ads

Counterfeit units lead to negative reviews and returns on your listing, and they compete with your ads for the same shoppers. Removing them protects conversion as well as reputation. If fake units have already left bad reviews, see our guide on how to remove reviews from Amazon for what can be reported.

How PPC Spider helps

PPC Spider's Amazon brand protection service monitors listings for unauthorized sellers, organizes test buys, files accurate violation reports and manages Project Zero once a brand qualifies. SpiderOS flags new sellers on your ASINs daily. A free Amazon audit includes a check for unauthorized offers.

Sources

Amazon: Project Zero (sell.amazon.com/brand-registry/project-zero)
Amazon: Amazon Brand Registry (sell.amazon.com/brand-registry)

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