seller
LiveAmazon Ads AI monitors bids 24x7, changes them when neededFreeFree account audit your written plan in 5 business daysTeamDedicated team account, ads, ops and creative at $1,500/mo flatLaunchNew brand? a 90-day Amazon launch plan, done for youLearnPPC Spider Academy Amazon courses from $49Intermediate course
Amazon Launch Playbook
Launch a brand from zero: Brand Registry, listing, A+, Vine, launch ads and the first 90 days of rank.
Questions before enrolling, or team seats? Email admin@ppcspider.com.
- 26lessons
- 5hof video
- certificate
What you will learn
- Plan a 90-day launch
- Set up Brand Registry and Vine
- Run launch PPC for velocity
- Track rank to page one
- 01Before day one5 lessons
The checklist before day one: trademark, GTIN exemption or barcodes, category approval, compliance documents, margin after fees, and a first inventory plan that will not strand you.
- 02Brand Registry and protection5 lessons
Enrolling in Brand Registry, what it unlocks, and the protection tools worth setting up on day one: Transparency, Project Zero and the brand dashboard.
- 03Listing and A+ for launch4 lessons
Building the launch listing from a keyword map, the image set that launches need, and A+ Content that qualifies for the programs that drive early reviews.
- 04Vine and early reviews4 lessons
Vine enrolment, how many units to commit, what to expect from early reviews and the review request routine that stays inside policy.
- 05Launch ads and velocity4 lessons
Launch advertising for velocity: the campaign set that gets early sales on the terms that matter, the bids that are acceptable at launch, and when to tighten them.
- 06Days 30 to 904 lessons
From the first month to the third: reading rank, cutting launch spend as organic takes over, adding Sponsored Brands and Display, and the signals that say the launch is working or needs a change.
Who this course is for
- Founders launching a first product on Amazon
- Brands moving from DTC or retail onto the marketplace
- Teams launching new products inside an existing account
- Anyone who launched once, lost money, and wants a plan this time
Before you start
A product with a trademark filed or registered, or a plan to file one, and a budget for launch advertising and samples. The course starts before the listing exists.
What you leave with
You will leave with a completed 90-day launch plan for your product: compliance and listing done, Vine and launch campaigns scheduled, and the rank checkpoints you will measure against.
How the course is delivered
Self-paced video
Recorded in Seller Central, Brand Registry and Amazon Ads, following one launch from start to day 90.
The 90-day plan
A week-by-week launch plan you fill in for your own product.
Checklists
Pre-launch, launch week and day-30 checklists.
Test and certificate
A final test and a certificate you can share.
Certificate, team seats and updates
Every PPC Spider Academy course works the same way, so you know what you are buying before you enroll.
Pass the test, get the certificate
Each course ends with a test. Pass it and you get a certificate of completion for the course that you can share on LinkedIn or show an employer.
Team seats with progress tracking
Buy seats for a team and see who has finished which module, so a new hire follows a structured path instead of learning by accident.
Updated when Amazon changes
Lessons are re-recorded when the console, a report or a policy changes, and the updated lesson is added to the course you already own at no extra cost.
Refund within 14 days
If the course is not what you needed, ask for a refund within 14 days, provided you have watched less than a quarter of it.
Rather have it done for you?
Everything in this course is what the PPC Spider team does on client accounts every day, with SpiderOS watching between reviews. If you would rather hand it over, the Amazon product launch service service picks up exactly where the syllabus ends, with published plans and the free audit first.
Amazon Launch Playbook questions
Does it work for a product that already launched badly?
Yes. The relaunch path uses the same plan with an added module on fixing the listing and resetting the campaign structure before spending again.
How much launch budget do I need?
It depends on the category and the price point, and the course shows how to estimate it from the margin and the ranking terms rather than giving a universal figure.
Is Vine required?
No, but it is the cleanest policy-compliant way to get early reviews, so the course treats it as the default and explains the alternatives.
Does it cover Walmart or TikTok Shop launches?
No. It is an Amazon course. The Walmart course covers item setup and ads there.
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IntermediateListing SEO and RufusKeyword research, indexing checks and copy that ranks, plus how to answer the questions Rufus and AI search ask about your product.
Free strategy call
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- A quick look at your account and goals
- Where profit is leaking, in plain numbers
- Which plan fits, with no obligation
Strategists on calls Monday to Friday, 9am to 5pm ET
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