seller
LiveAmazon Ads AI monitors bids 24x7, changes them when neededFreeFree account audit your written plan in 5 business daysTeamDedicated team account, ads, ops and creative at $1,500/mo flatLaunchNew brand? a 90-day Amazon launch plan, done for youLearnPPC Spider Academy Amazon courses from $49Beginner course
Amazon PPC Fundamentals
Sponsored Products, Brands and Display from zero: campaign structure, match types, bids and the reports that matter.
Questions before enrolling, or team seats? Email admin@ppcspider.com.
- 24lessons
- 4hof video
- certificate
What you will learn
- Build a clean campaign structure
- Choose match types and bids with intent
- Read the search term report
- Set ACoS targets from margin
- 01How Amazon ads work4 lessons
How Sponsored Products, Sponsored Brands and Sponsored Display are auctioned, where each placement appears and what Amazon actually charges you for.
- 02Campaign architecture4 lessons
The defend, attack and discover structure PPC Spider uses on client accounts: what goes in each layer, how campaigns and ad groups are named, and why a messy structure makes every later decision harder.
- 03Keyword and product targeting4 lessons
Exact, phrase, broad and auto targeting, ASIN and category targeting, and how to pick the right one for the stage a product is in.
- 04Bids, budgets and placements4 lessons
Setting a starting bid from margin, pacing a daily budget, reading placement reports, and using top-of-search and product page modifiers without doubling your cost.
- 05Search term harvesting4 lessons
Pulling the search term report, moving winners to exact match, adding negatives, and the weekly harvesting routine that keeps campaigns clean.
- 06Reporting basics4 lessons
ACoS, ROAS, TACoS, conversion rate and the handful of reports worth opening every week, read the way a strategist reads them.
Who this course is for
- Brand owners running their own Sponsored Ads for the first time
- New hires on an in-house marketplace team
- Agency juniors who need the structure before the tactics
- Anyone whose ACoS makes no sense and wants to know why
Before you start
A Seller Central or Vendor Central account with advertising enabled, and a product you can spend a small test budget on. No prior ads experience.
What you leave with
By the end you will have rebuilt one product's advertising into a clean defend, attack and discover structure, set bids from its margin and run a first search term harvest.
How the course is delivered
Self-paced video
Short lessons recorded inside Amazon Ads and SpiderOS, with the screen you will be working in.
Worked examples
Every module ends with a real campaign structure or report you rebuild yourself.
Templates
Naming conventions, a bid-setting sheet and a weekly checklist you can keep using.
Test and certificate
A final test and a certificate you can share on LinkedIn.
Certificate, team seats and updates
Every PPC Spider Academy course works the same way, so you know what you are buying before you enroll.
Pass the test, get the certificate
Each course ends with a test. Pass it and you get a certificate of completion for the course that you can share on LinkedIn or show an employer.
Team seats with progress tracking
Buy seats for a team and see who has finished which module, so a new hire follows a structured path instead of learning by accident.
Updated when Amazon changes
Lessons are re-recorded when the console, a report or a policy changes, and the updated lesson is added to the course you already own at no extra cost.
Refund within 14 days
If the course is not what you needed, ask for a refund within 14 days, provided you have watched less than a quarter of it.
Rather have it done for you?
Everything in this course is what the PPC Spider team does on client accounts every day, with SpiderOS watching between reviews. If you would rather hand it over, the Amazon PPC management service picks up exactly where the syllabus ends, with published plans and the free audit first.
Amazon PPC Fundamentals questions
Do I need to be spending on ads already?
No, but you need an account where you can run a small test budget. The lessons are built around doing, not watching.
Is this course enough to run my own ads?
For one brand with a manageable catalog, yes. It gives you the structure and the weekly routine. The advanced course adds profit bidding, portfolios and AMC for larger accounts.
Does it cover Walmart Connect?
No. Walmart advertising is covered in the Walmart Marketplace Essentials course; the structure here transfers, the console does not.
How long do I have access?
Access does not expire, and updated lessons are added when Amazon changes a format or a report.
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IntermediateAmazon Launch PlaybookLaunch a brand from zero: Brand Registry, listing, A+, Vine, launch ads and the first 90 days of rank.
Free strategy call
Meet a PPC Spider strategist
- A quick look at your account and goals
- Where profit is leaking, in plain numbers
- Which plan fits, with no obligation
Strategists on calls Monday to Friday, 9am to 5pm ET
What time works best?
Pick a day
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