Do I need a registered trademark for Amazon Brand Registry?

No. Amazon accepts pending trademark applications in many cases. Filing through Amazon IP Accelerator gives faster access to some brand protection benefits while the application is pending. A registered mark is still the strongest position for enforcement against infringers.

How much does a trademark cost for Amazon Brand Registry?

The USPTO base fee is $350 per class. Attorney fees are extra and vary. Through IP Accelerator, Amazon lists a maximum US service fee of $700 for one brand in one class, plus government fees, with optional searches from $650.

Which trademark class should I file for Amazon products?

File in the class that covers the goods you sell, such as clothing, cosmetics or kitchenware. Each class adds a fee. Using pre-approved ID Manual descriptions avoids USPTO surcharges. An attorney or IP Accelerator provider can confirm the right classes for your catalog.

How long does it take to get a trademark for Amazon?

USPTO registration can take many months, depending on examination and any office actions. You do not have to wait: once you have a serial number for a pending application, you can apply to Brand Registry, and IP Accelerator filings can unlock some benefits sooner.

Trademark for Amazon Brand Registry: Costs and Steps 2026

Q: Can I use a logo trademark without words?

Not on its own. Amazon accepts word marks and design marks that contain words, letters or numbers. A purely graphic logo with no text does not qualify for Brand Registry. Many brands file a standard character word mark to cover the name in any style.

What changed: Trademark rules and filing routes for Amazon Brand Registry
When: Updated October 2026
Who it affects: Private label sellers and brand owners planning to enroll
What to do: Search your name, pick the right classes, file, then enroll

Key takeaways

Brand Registry accepts registered or pending word marks and text-containing design marks.
USPTO filing starts at $350 per class; IP Accelerator adds faster Brand Registry access.
The brand name must match the trademark exactly, so file the name you print on the box.

Three ways to file

	DIY USPTO	Private attorney	IP Accelerator
Government fee	$350 per class	$350 per class	$350 per class
Professional fee	None	Varies by firm	Up to $700
Early Brand Registry perks			Yes, while pending
Help with office actions

Which trademarks qualify for Brand Registry?

Amazon accepts trademarks from government offices in countries where it runs a store, including the USPTO in the United States. The mark must be a word mark, which is text only, or a design mark that includes words, letters or numbers. A purely graphic logo with no text does not qualify on its own.

The brand name you enter must match the trademark text exactly, including spaces and symbols, although capitalization differences are accepted. For design marks you upload an exact copy of the logo as it appears on the trademark record. Our Amazon Brand Registry guide covers the rest of the enrollment requirements.

Word mark: the brand name in standard characters
Design mark: a logo that includes words, letters or numbers
Registered or pending, from an eligible government office
Owned by the applicant enrolling the brand

Word mark or design mark: which should you file?

A word mark protects the name itself in any font or style, which is the broadest protection and the easiest match for Brand Registry. A design mark protects the specific logo. Many brands file the word mark first because it covers more ground and avoids problems when the logo is redesigned. If budget allows, filing both gives the most complete protection.

Registered vs pending trademarks

You do not need to wait for registration. Amazon accepts pending applications for Brand Registry in many cases. The biggest advantage comes from filing through Amazon IP Accelerator: Amazon says participants can access some brand protection benefits sooner, even while registration is pending. Not every tool unlocks automatically, because each Brand Registry tool has its own access rules.

How much does a trademark for Amazon cost?

Costs come from two places: the government fee and the professional fee. Under the fee schedule in place since January 2025, the USPTO charges a base application fee of $350 per class of goods or services, according to fee guides and law firm alerts on the new schedule. Surcharges apply to incomplete applications and to free-form descriptions instead of pre-approved Trademark ID Manual wording.

Through IP Accelerator, Amazon lists pre-negotiated US rates for a single brand in a single class: a maximum service fee of $700 for the application plus government fees, $650 for a high-level brand search and $1,800 for a comprehensive brand review. Amazon charges nothing to connect you with a provider; you pay the law firm directly.

USPTO base fee: $350 per class
Surcharge for insufficient information: $100 per class
Surcharge for free-form descriptions: $200 per class
IP Accelerator US application: up to $700 service fee plus government fees
IP Accelerator search: $650 high level, $1,800 comprehensive

How to get a trademark for Amazon Brand Registry, step by step

The order matters. Searching first and choosing classes carefully prevents the most expensive mistakes.

Pick a distinctive brand name, not a descriptive one such as Best Yoga Mats
Search the USPTO database and Amazon for conflicting names
Choose the classes that match what you sell, using ID Manual wording
File through the USPTO Trademark Center, an attorney or IP Accelerator
Get your serial number once the application is filed
Enroll in Brand Registry with the serial number
Make sure the trademark contact will confirm Amazon's verification email
Respond to any USPTO office action before the deadline

1Search
USPTO and Amazon
2Pick classes
ID Manual wording
3File
Get a serial number
4Enroll
Brand Registry application
5Confirm
Trademark contact verifies

How IP Accelerator works

IP Accelerator connects brands with vetted IP law firms. Amazon says it supports filings in 22 trademark offices worldwide, with help in 18 languages. You find it in Seller Central under Apps and Services, then Explore Services. Providers respond within two business days, and they notify you when the application is filed so you can enroll in Brand Registry. If you already have a Brand Registry account, use the same email when you request a provider.

Common trademark mistakes Amazon sellers make

These mistakes cause rejected Brand Registry applications or weak protection.

Filing a descriptive name the USPTO is likely to refuse
Filing only a logo with no words
Brand name on packaging that differs from the trademark
Choosing the wrong class for the product
Letting an attorney's email miss Amazon's confirmation request
Using a filing service that is not a qualified attorney

What to do after you are approved

A trademark is only useful if you enforce it. Once enrolled, use Report a Violation for infringing listings, keep your trademark details current, and build toward Amazon Project Zero eligibility. Then put the growth tools to work: A+ Content, Stores and Amazon Brand Analytics for search data.

How PPC Spider helps

PPC Spider's Amazon brand protection team coordinates trademark filing with your attorney or IP Accelerator provider, handles Brand Registry enrollment and sets up user roles. We then plan the launch with Sponsored Brands and A+ Content in SpiderOS. Our Amazon agency pricing page lists plans, starting from $995 per month for PPC.

Sources

Amazon: Brand Registry requirements (sell.amazon.com/blog/brand-registry-requirements)
Amazon: IP Accelerator (sell.amazon.com/programs/ip-accelerator)
Beancount: USPTO 2026 fee schedule guide (beancount.io/blog/2026/08/31/uspto-2026-fee-schedule-small-business-trademark-patent-budget-guide)

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