What changed
Amazon Seller Wallet GBP: hold Amazon.co.uk proceeds in pounds in Seller Central, free transfers to UK bank accounts, free GBP payments to suppliers, one time or recurring transfers (weekly, every two weeks or monthly), conversion to 20 plus currencies with the rate and total cost shown before confirming; cross-currency transfer fee 1.50% under $100,000 of trailing 12 month cross-currency proceeds, 1.50% from $100,000 to $500,000, 1.25% to $1 million, 1.00% to $10 million, 0.75% above; GBP to CNY 0.90% to 0.40%
When
Announced November 5, 2026 on Amazon's UK newsroom; USD wallet launched 2022, EUR wallet reached seven European stores in 2025
Who it affects
Eligible sellers on Amazon.co.uk, based in the UK or overseas; sellers in UK and EU stores can enrol in GBP and EUR wallets in one flow with separate balances
What to do
Finance lead: pull your trailing 12 month cross-currency proceeds, find your tier, list every GBP bill you pay today after a conversion, and move those payments into the wallet before the next disbursement

Key takeaways

  • Amazon launched Seller Wallet GBP on November 5, 2026: Amazon.co.uk proceeds held in pounds, free GBP transfers and supplier payments, and conversion to 20 plus currencies with the cost shown first.
  • Amazon's UK programme page prices cross-currency transfers at 1.50% for sellers under $100,000 of trailing 12 month cross-currency proceeds, stepping down to 0.75% above $10 million; GBP to CNY runs 0.90% to 0.40%.
  • The saving for overseas brands is paying UK bills in pounds without converting twice; find your tier, move GBP bills into the wallet, and cap the balance you hold.

Seller Wallet GBP cross-currency fees by tier (Amazon UK)

Trailing 12 mo proceedsGBP to bankGBP to 20+ currenciesGBP to CNY
Under $100kFree1.50%0.90%
$100k to $500kFree1.50%0.70%
$500k to $1MFree1.25%0.60%
$1M to $10MFree1.00%0.50%
$10M+Free0.75%0.40%

What Amazon announced on November 5

Amazon's UK newsroom post, published November 5, 2026, says Amazon Seller Wallet GBP is now available through Amazon.co.uk and gives selling partners a way to hold, convert, transfer and use their UK store proceeds from inside Seller Central. Sellers based in the UK or abroad can keep funds in pounds, pay UK suppliers directly, move money to a UK bank account, or convert and send funds internationally in more than 20 currencies. GBP transfers to UK bank accounts are described as fast and free.

Transfers can be one time or scheduled, with a fixed amount sent weekly, every two weeks or monthly. Before an international transfer, the seller sees the exchange rate and the total cost. Amazon says a volume based fee applies to international transfers and decreases as a seller's business with Amazon grows, with no hidden markups. Statements and transfer history sit in Seller Central for reconciliation and tax preparation.

Manasi Kudtarkar, General Manager of Amazon Seller Wallet, said in the announcement that selling in the UK and internationally adds complexity to everyday financial operations and that the GBP wallet gives sellers more choice and control over UK proceeds from the same place they manage the business. ChannelX and The Paypers carried the launch the same day; Retail Times followed on November 6.

The three wallets are separate products. Seller Wallet first launched for the US store in 2022, converting USD into more than 20 currencies, and expanded in 2025 to seven European stores (Germany, France, Italy, Spain, Netherlands, Ireland and Belgium) for EUR. Sellers active in both UK and EU stores can enrol in the GBP and EUR wallets at the same time and keep separate balances.

Seller Wallet rollout

  1. Seller Wallet USD launches for the US store, 20+ currencies

  2. Seller Wallet EUR reaches seven European stores

  3. Seller Wallet GBP launches for Amazon.co.uk

  4. Amazon says more stores to come, none dated

What it costs: the fee table Amazon publishes

The newsroom post gives no percentages, but Amazon's UK programme page for Seller Wallet does. Creating and keeping the wallet is free. Transfers to your own GBP bank account and payments to a supplier's GBP bank account are free at every tier. Converting GBP into another currency costs a percentage set by your tier, where the tier is your total cross-currency net proceeds across all Amazon stores over the trailing 12 months, measured in US dollars. Cross-currency proceeds are sales in any store whose currency differs from your local currency.

The published tiers for GBP to the 20 plus non CNY currencies are 1.50% under $100,000, 1.50% from $100,000 to $500,000, 1.25% from $500,000 to $1 million, 1.00% from $1 million to $10 million and 0.75% above $10 million. GBP to CNY is cheaper at each step: 0.90%, 0.70%, 0.60%, 0.50% and 0.40%. Amazon adds that costs vary for some currencies and links a full pricing list, so check your own destination currency before planning around the headline rates.

Timing is also published. Proceeds appear in the wallet within minutes of the Seller Central disbursement. GBP to EUR transfers typically reach the bank the same business day; GBP to USD, CNY, CAD, HKD, INR, JPY, AUD, SGD, NZD and MXN arrive the next business day, subject to daily cutoffs (USD at 02:00 GMT, EUR at 11:00 GMT, GBP at 17:00 GMT). Once enrolled, the wallet becomes the default deposit method for the UK store, and up to two verified bank accounts can be linked without extra checks.

So what: the math for a US brand selling in the UK

The saving is not in the conversion rate. It is in the conversions you stop making. For example, using illustrative numbers, take a US brand that sells £30,000 a month on Amazon.co.uk, uses a UK 3PL for returns and local stock costing £6,000 a month, and pays a UK accountant and HMRC VAT bills of about £5,000 a month. Today its UK proceeds are converted to dollars at payout, and it then buys pounds again to pay those bills, paying two spreads on £11,000 a month.

With the wallet, the £11,000 of UK bills are paid in pounds directly from the balance at zero cost, and only the remaining £19,000 is converted to dollars. At the 1.50% tier that conversion costs £285 a month. The avoided second conversion on £11,000 saves whatever your bank or payment provider charges on that leg, and the avoided first conversion saves 1.50% of £11,000, or £165 a month, about £2,000 a year on this one store. A brand at £300,000 a month would sit in the 1.00% or 0.75% tier and save roughly ten times that.

There is a cash flow benefit too. A brand that holds GBP can time the dollar conversion rather than taking whatever the rate is on disbursement day, and it can run recurring transfers so the finance team is not logging in every two weeks. Set against that, holding sterling is a currency position: a brand that leaves £50,000 in the wallet through a 3% move in the pound has gained or lost £1,500 before any fee.

Who gains most, and how this fits the UK fee picture

Three groups gain most. US and other overseas brands that already pay UK bills in pounds, as above. UK sellers who also sell in the US or EU and want to keep USD, EUR and GBP in one dashboard with separate balances. And China based sellers on Amazon.co.uk, for whom the GBP to CNY lane is priced below the general rate at every tier and settles the next business day.

It is also a reminder that fees in the UK store are not only referral and FBA fees. Our Amazon FBA fees guide covers the fulfilment side, and the 2027 US changes are in Amazon fee changes 2026, but the payout leg quietly costs 1% to 2% of every international sale unless you manage it. For brands we run under Amazon account management, the payout and FX line now goes into the monthly P&L alongside ads and storage, and it is one of the lines we check in a free Amazon audit. For the rest of this week's changes to the seller side of Amazon, follow Amazon FBA news.

What sellers should do this month

Five steps, each with an owner, a place and a metric.

  • Finance lead: in Seller Central Payments reports, total your cross-currency net proceeds across all stores for the last 12 months and find your tier in Amazon's table. Metric: your fee rate written down next to the rate your current provider charges.
  • Finance lead: list every bill you pay in pounds today (3PL, VAT, accountant, UK agency, UK suppliers) and the conversion you make to pay it. Metric: pounds per month that can move to free in wallet payments.
  • Account owner: enrol in Seller Wallet GBP from Seller Central and, if you sell in EU stores, take the combined GBP and EUR enrolment in the same flow; note that the wallet becomes the default deposit method for the UK store. Metric: first disbursement landing in the wallet within minutes.
  • Finance lead: set a recurring transfer for the amount you must convert each period and leave the UK bill money in pounds; compare the quoted total cost on the first transfer against your bank's last conversion. Metric: all in cost per £1,000 converted, before and after.
  • Finance lead: set a maximum GBP balance to hold, for example one month of UK bills, so currency exposure stays deliberate. Metric: wallet balance at month end against the cap.
  1. 1Find your tier

    12 month cross-currency proceeds, all stores

  2. 2List GBP bills

    3PL, VAT, accountant, UK suppliers

  3. 3Enrol

    GBP, plus EUR in the same flow if relevant

  4. 4Schedule

    Recurring transfer for the amount you must convert

  5. 5Cap the balance

    Hold one month of UK bills, no more

When this does not apply

If you only sell in the US store, nothing changes: the USD wallet has existed since 2022 and the GBP launch does not affect you. If your UK proceeds are tiny and you have no UK bills, the free domestic transfer is the only benefit and a 1.50% conversion may be no better than what you pay now, so compare the quoted total cost before switching. Eligibility is set by Amazon and not every account will see the enrolment option on day one. Amazon says costs vary for some destination currencies, so the tiers above are the general case, not a guarantee for your currency. And nothing here changes referral fees, FBA fees or VAT; it only changes what you pay to move the money.

Sources

Get the next change before your competitors do

We send the marketplace changes that matter each week, with what to do next.

By subscribing you agree to our privacy policy. Unsubscribe any time.
Want this done for your account?

We run these playbooks on client accounts every day. Start with a free audit.

Get a free audit