Amazon FBA news

Amazon's top 10,000 sellers are now 56% Chinese, but US sellers still own 93% of top 100 sales

Marketplace Pulse data from July 9, 2026 shows Chinese sellers hold 55.9% of Amazon's top 10,000, while US sellers keep 93.2% of top 100 GMV.

• Chinese sellers hold 55.9% of Amazon.com's top 10,000 positions, up from 42.5% in July 2020 (Marketplace Pulse, July 9, 2026).
• US sellers still take 65.3% of top 10,000 sales and 93.2% of top 100 sales, helped by higher prices.
• Rank is stickier than before, but it is now defended with ad spend and margin, not history alone.