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More marketplaceseBay puts individual Depop listings into its app search results in November 2026, including the top slot it sells as a Promoted Listings adAmazon FBA newsAmazon puts Haul in main search in November 2026, and about 184,000 sellers, 4 in 10, now have Haul listings, most without signing upMore marketplacesTruly Beauty, fined $1.76 million by the FTC in 2019 over organic claims, is bought by Dollar Shave Club after reportedly passing $100 million in salesMore marketplacesAmazon plans a World Product Graph to catalog nearly every product sold online, even items it does not stock, with an October 2027 target, Reuters reportsMore marketplacesEU proposes the Digital Fairness Act on November 11, 2026: fake low stock claims, reference price tricks and subscription traps face bans and fines up to 6% of turnoverShopify & DTC newsShopify Tax free discount stops resetting each year: from January 1, 2027 stores past 100,000 in lifetime sales pay per-order tax fees from their first orderPolicy updatesAmazon Japan drops the rule that made sellers match rival sites like Rakuten to win the recommended offer, after Japan's Fair Trade Commission approves its plan on November 11, 2026Shopify & DTC newsShopify opens the Shop app to stores without Shopify Payments on November 10, 2026, but Shop Campaigns ads stay locked to its own checkout

Amazon seller policy updates

Account health, compliance and trade rules that change how you sell and what it costs.

Policy updates

Amazon Japan drops the rule that made sellers match rival sites like Rakuten to win the recommended offer, after Japan's Fair Trade Commission approves its plan on November 11, 2026

Nov 11, 2026: Japan's FTC approved Amazon Japan's plan to drop the rule tying the recommended offer to rival-site prices. What changes and what sellers do now.

  • On November 11, 2026 the JFTC approved Amazon Japan's plan to stop requiring sellers to match the lowest price on other sites, such as Rakuten, to win the recommended offer.
  • Amazon has six months to show the lowest offer on Amazon itself; the JFTC made no violation finding and will monitor the plan for five years.
  • Reprice Japan by channel margin, watch resellers on your listings, and leave US pricing alone until the FTC trial set for March 29, 2027.
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