Amazon Japan drops the rule that made sellers match rival sites like Rakuten to win the recommended offer, after Japan's Fair Trade Commission approves its plan on November 11, 2026
Nov 11, 2026: Japan's FTC approved Amazon Japan's plan to drop the rule tying the recommended offer to rival-site prices. What changes and what sellers do now.
- On November 11, 2026 the JFTC approved Amazon Japan's plan to stop requiring sellers to match the lowest price on other sites, such as Rakuten, to win the recommended offer.
- Amazon has six months to show the lowest offer on Amazon itself; the JFTC made no violation finding and will monitor the plan for five years.
- Reprice Japan by channel margin, watch resellers on your listings, and leave US pricing alone until the FTC trial set for March 29, 2027.