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Sunday, November 15, 2026

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More marketplacesAmazon fragrance shifts in 2026 as dupe brand Lattafa takes the No. 1 spot and US mass fragrance sales jump 15%Policy updatesCongress passes the Customs Notification Act in November 2026, letting CBP share counterfeit shipment data with brands and marketplacesAmazon Ads newsAmazon Ad Tag adds an aatSession cookie to North American advertiser websites in November 2026, on by default for 30 daysAmazon Ads newsAmazon bans Prime Day, 'Save 50%' and 'Hurry' in Brand Stores, with a 48-hour cutoff before Black Friday Week 2026Amazon FBA newsAmazon adds FBA lead time estimates to Manage Shipments in November 2026, and its own example shows a 5 day shipment taking 12 at peakMore marketplaceseBay puts individual Depop listings into its app search results in November 2026, including the top slot it sells as a Promoted Listings adAmazon FBA newsAmazon puts Haul in main search in November 2026, and about 184,000 sellers, 4 in 10, now have Haul listings, most without signing upMore marketplacesTruly Beauty, fined $1.76 million by the FTC in 2019 over organic claims, is bought by Dollar Shave Club after reportedly passing $100 million in sales

Amazon advertising news

New ad products, console changes and unBoxed announcements, and how they change your campaigns.

Amazon Ads news

Amazon Ad Tag adds an aatSession cookie to North American advertiser websites in November 2026, on by default for 30 days

Amazon Ad Tag now sets a 30-day first-party cookie, aatSession, on North American brand sites by default (Nov 2026). What it tracks and how to opt out.

  • Amazon Ad Tag now sets a 30-day first-party aatSession cookie on North American advertiser sites by default, per a release note dated November 16, 2026.
  • Opting out takes one command on every page or a checkbox in Amazon's GTM template v4.1; events keep flowing either way.
  • Update your cookie list, test consent declines, annotate reports, and check the Safari gap after 30 days.
PPC Spider news deskRead the full story

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