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Sunday, November 15, 2026

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More marketplacesAmazon fragrance shifts in 2026 as dupe brand Lattafa takes the No. 1 spot and US mass fragrance sales jump 15%Policy updatesCongress passes the Customs Notification Act in November 2026, letting CBP share counterfeit shipment data with brands and marketplacesAmazon Ads newsAmazon Ad Tag adds an aatSession cookie to North American advertiser websites in November 2026, on by default for 30 daysAmazon Ads newsAmazon bans Prime Day, 'Save 50%' and 'Hurry' in Brand Stores, with a 48-hour cutoff before Black Friday Week 2026Amazon FBA newsAmazon adds FBA lead time estimates to Manage Shipments in November 2026, and its own example shows a 5 day shipment taking 12 at peakMore marketplaceseBay puts individual Depop listings into its app search results in November 2026, including the top slot it sells as a Promoted Listings adAmazon FBA newsAmazon puts Haul in main search in November 2026, and about 184,000 sellers, 4 in 10, now have Haul listings, most without signing upMore marketplacesTruly Beauty, fined $1.76 million by the FTC in 2019 over organic claims, is bought by Dollar Shave Club after reportedly passing $100 million in sales

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Amazon fragrance shifts in 2026 as dupe brand Lattafa takes the No. 1 spot and US mass fragrance sales jump 15%

Amazon fragrance dupes led Q1 2026: Lattafa rose to No. 1 and Armaf to No. 3 per Pattern data, as Circana saw US mass fragrance up 15% in the first half.

  • Lattafa rose to No. 1 and Armaf to No. 3 in Amazon fragrance in Q1 2026, while nearly all luxury names lost share (Pattern).
  • US mass fragrance sales rose 15% and units 7% in the first half of 2026; prestige grew 6% on price alone (Circana).
  • Protect margin by shifting ad spend to branded and scent terms and adding entry formats, not by discounting.
PPC Spider news deskRead the full story

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