What changed
The $800 duty-free de minimis exemption is suspended
When
Suspended globally from August 29, 2025; indefinite suspension rule effective June 24, 2026
Who it affects
Sellers importing inventory, including small FBA restock shipments
What to do
Price and set ACoS targets on full landed cost including duty

Key takeaways

  • The $800 de minimis exemption is suspended, with an indefinite rule effective June 24, 2026.
  • Small FBA restock imports now need formal entry and duty.
  • Update landed cost, price and ACoS targets to protect margin.
  1. 1May 2, 2025

    Ended for China-origin goods

  2. 2Aug 29, 2025

    Suspended for all countries

  3. 3Feb 20, 2026

    Executive order continues suspension

  4. 4Jun 24, 2026

    Indefinite suspension rule effective

What changed

The de minimis exemption let shipments valued at $800 or less enter the US without duty. It ended for Chinese-origin goods in May 2025 and was suspended for all countries from August 29, 2025. In 2026 an executive order continued the suspension, and a Federal Register rule effective June 24, 2026 made it indefinite for shipments arriving by any mode other than the international postal network.

How it affects Amazon sellers

Sellers who split imports into small shipments under $800 to avoid duty and formal entry can no longer do so. Small FBA restock shipments now need formal entry and duty payment, which raises landed cost and adds paperwork.

  • Higher landed cost per unit
  • More customs paperwork and broker fees
  • Less benefit from frequent small restocks

The margin knock-on effect

Higher landed cost lowers margin, and lower margin lowers the ACoS you can afford. Ad targets set before the change can now produce sales that lose money once duty is included.

Which sellers feel it most

The change hits hardest for brands that relied on frequent small shipments, often shipped directly to Amazon or to a prep center in parcels under $800. Brands that already import in container loads through formal entry see less change in process, although overall landed cost may still rise through tariffs.

  • Sellers using small parcel imports to restock FBA
  • Brands testing new products with small batches
  • Low-price products where duty is a large share of margin

Practical options to protect margin

  • Consolidate shipments to spread broker and entry costs
  • Review product sourcing and country of origin with your supplier
  • Raise prices selectively where demand allows
  • Cut ad spend on products that no longer have healthy margin
  • Use a customs broker to confirm classification and duty rates

Why it matters for advertising

Many brands set ACoS targets once and never revisit them. When landed cost rises, those targets become too generous. Updating cost of goods in your reporting is the single most important step, because every later decision on price and bids depends on it.

Questions to ask your customs broker

A short conversation with a customs broker can save more than any ad optimization this quarter. Ask these before your next shipment.

  • What is the correct tariff classification and duty rate for each product?
  • Which additional tariffs apply based on country of origin?
  • Would consolidating shipments lower my total entry and broker costs?
  • What documents do you need from my supplier for faster clearance?
  • How should I record duty in landed cost per unit?

What PPC Spider recommends this week

Recalculate landed cost per SKU including duty and broker fees, then update price, break-even ACoS and Q4 bids. Consolidating shipments may now be cheaper than many small ones. SpiderOS calculates profit per product with cost of goods included, so updated landed costs flow straight into bid caps.

  • Update COGS with duty and broker fees
  • Reset break-even ACoS per ASIN
  • Review whether to consolidate shipments

Sources

  • Federal Register: Indefinite Suspension of the De Minimis Exemption (federalregister.gov/documents/2026/06/24/2026-12670)
  • FreightFigures: De Minimis Exemption Suspended, what sellers need to know (freightfigures.com/articles/de-minimis-exemption-suspended-2026)
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