What changed
Pattern Q3 revenue $885.8M, up 38%; Amazon marketplace revenue up 35%; non-Amazon revenue $88M, up 86%; net revenue retention 127%
When
Reported November 4, 2026 for the quarter ended September 30, 2026
Who it affects
Brands selling on Amazon, Walmart, TikTok Shop and international marketplaces, and their agencies
What to do
Benchmark your Amazon growth against your category and check catalog breadth, stock and international reach

Key takeaways

  • Pattern's Q3 2026 revenue rose 38% to $885.8M; Amazon marketplace revenue grew 35% and non-Amazon revenue 86%.
  • Amazon's own seller services revenue grew 9% in the same quarter, so Pattern is taking share inside Amazon.
  • Benchmark your growth against your category and work the four levers: traffic, conversion, price and availability.

Q3 2026 growth, year on year

  • Amazon online stores2%
  • Amazon seller services9%
  • Pattern on Amazon35%
  • Pattern off Amazon86%
Source: Amazon Q3 2026 release; Pattern Group Q3 2026 release and 10-Q

What Pattern reported

Pattern Group (Nasdaq: PTRN) said Q3 revenue reached $885.8 million, up from $639.7 million a year earlier, a 38% rise. The company said the timing of marketplace promotional events moved about 4 points of growth from Q3 into Q2, so underlying growth was about 42% in both quarters. Net income was $32.1 million, or $0.18 a diluted share, against a $59.1 million loss a year ago, and adjusted EBITDA rose 40% to $57.4 million.

Its quarterly filing breaks revenue down by marketplace. Amazon.com brought in $738.4 million, up from $549.2 million, and Amazon's international stores $59.9 million, up from $43.4 million. Together that is the 35% rise in Amazon marketplace revenue the filing reports. Other online marketplaces and channels grew from $39.4 million to $69.5 million, and software, logistics and other revenue more than doubled to $18.1 million. International revenue rose 56% to $106 million.

  • Revenue: $885.8M, up 38% (about 42% excluding event timing)
  • Amazon.com: $738.4M, about 83% of revenue
  • Not attributable to Amazon: $88M, up 86%, about 10% of revenue
  • Net revenue retention: 127%, up from 122%
  • Q4 2026 outlook: $965M to $985M revenue, up about 34% to 36%; full year $3.50B to $3.52B

Pattern Q3 2026 at a glance

$885.8Mrevenue, up 38%
$738.4Mfrom Amazon.com
127%net revenue retention
$106Minternational, up 56%
Source: Pattern Group Q3 2026 release and 10-Q

The number most coverage skips

Pattern's Amazon sales grew about four times faster than Amazon's seller fee line. In its Q3 report on October 29, Amazon said third party seller services revenue, which covers referral, FBA and other seller fees, rose 9% to $46.5 billion, and its own online stores grew 2%. Fee revenue is not the same as seller sales, so this is a rough yardstick, but it shows Pattern is taking share inside Amazon rather than riding the marketplace's growth.

The 127% net revenue retention says where that share comes from: the same brands sold 27% more through Pattern than a year earlier. On the call, CEO Dave Wright said that in Q3 alone Pattern signed as many large brands as in its best full year, and gave the example of a beauty and home fragrance brand whose catalog with Pattern went from about 22 products to more than 380. Wright named traffic, conversion, price and availability as the four levers, and said Pattern runs about $1.8 billion a year of ad spend through its tools across Meta, Google, TikTok and ChatGPT, not only Amazon.

So what for brands

If a rival in your category works with an operator at this scale, it is likely adding variations, holding stock, expanding to new countries and buying traffic off Amazon at the same time. A brand growing at the category rate will lose share to that every quarter. The math is simple: if your category grows 8% and a competitor grows 27%, a 10 point share gap closes in a little over two years.

Pattern holds inventory ($367.6 million at September 30) and reports the full product sale as its revenue, which is how it can move fast on price and stock. That model trades your margin for its execution, so the decision is about economics, not only growth.

Worked example: what one lever is worth

Illustrative numbers only. Take a $40 product with 10,000 sessions a month and a 10% unit session percentage: 1,000 orders and $40,000 in monthly sales. Lift conversion 2 points to 12% with better images, more sizes and steady stock, and the same traffic gives 1,200 orders, or $48,000. That is $96,000 more a year before buying a single extra click. Add a 10% traffic gain from ads and outside channels and monthly sales reach $52,800, 32% above the start, close to the retention rate Pattern reports.

What sellers should do this week

You do not need to hire anyone to run Pattern's playbook on your own catalog. Start with these checks:

  • Brand owner: compare your year on year Amazon sales growth with your category in Brand Analytics Search Query Performance. Metric: your purchase share on your top 20 queries, flat or rising.
  • Catalog lead: list sizes, colors, packs and bundles you sell on your own site but not on Amazon, and launch the top five. Metric: sales from ASINs created in the last 90 days.
  • Operations: keep top sellers in stock through Q4 and plan around the 2027 storage changes in our Amazon FBA fees guide. Metric: in-stock rate above 95% on your top 20 ASINs.
  • Growth lead: test one new Amazon store using our Amazon international expansion guide. Metric: international share of Amazon revenue.
  • Marketing: shift 10% of budget to traffic from Meta, Google or TikTok pointed at Amazon, and measure with Amazon Attribution. Metric: attributed sales and organic rank on the target query.
  • Leadership: if you talk to a marketplace partner, ask who owns the listings, price floors, ad data and inventory at exit, and compare its wholesale offer with your contribution margin. Our guide to choosing an agency for Amazon sellers lists the questions.

Run the four levers on your catalog

  • Compare growth with your category
  • Launch missing sizes and packs
  • Hold 95% in-stock on top ASINs
  • Test one new Amazon country
  • Send outside traffic to Amazon
  • Know who owns data at exit

When this does not apply

Pattern's numbers describe its own portfolio, which skews to large, established brands, and its deal sizes are rising. A small brand with a short catalog will not see 27% retention just by adding listings, and selling inventory to a reseller can cost more margin than it adds in growth. Amazon's fee revenue is also an imperfect proxy for seller sales, so treat the four times comparison as direction, not precision.

Where PPC Spider helps

PPC Spider is an Amazon and marketplace Agency for Amazon sellers that works on a service model, so you keep your inventory, listings and margin. SpiderOS monitors bids, budgets, search terms and stock, and sets target ACoS from product margin after fees. More stories like this sit on our Amazon FBA news page. Want to know which of the four levers is costing you most? Start with a free Amazon audit.

Sources

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