What changed
Amazon Business hit $60 billion in annualized gross sales in Q2 2026, serving more than 11 million organizations
When
Announced July 21, 2026; still the latest figure Amazon has given as of November 2026
Who it affects
Amazon Business buyers (97 of the Fortune 100, hospitals, schools, small firms) and the third-party sellers who supply them
What to do
Turn on business pricing and quantity discounts on your repeat-purchase products and track B2B sales separately

Key takeaways

  • Amazon said on July 21, 2026 that Amazon Business hit $60 billion in annualized gross sales, with 11 million plus organizations.
  • Marketplace Pulse estimates about $30 billion a year goes to third-party sellers, growing about 18% a year.
  • Business pricing and quantity discounts on repeat-purchase items can earn more per unit than ad-driven consumer sales.

Amazon Business annualized gross sales, $ billions

  • 202125$B
  • 202335$B
  • Q2 202660$B
Source: Amazon; Marketplace Pulse, 2026

What Amazon announced

Amazon said Amazon Business reached $60 billion in annualized gross sales in the second quarter of 2026. More than 1.8 million organizations joined in the first half of the year, the service now covers 11 countries, and its customers include 97 of the Fortune 100 and hundreds of thousands of small businesses. Selection grew nearly 30% this year, with growth in repair tools, office furniture and fresh groceries. Amazon also said business-only discounts saved buyers more than $1 billion in 2025, Prime Business members saved more than $880 million in shipping, and Amazon Business made more than half a billion deliveries last year.

Most of the new features face buyers, not sellers: an Amazon Business Assistant, Savings Insights that suggests bulk discounts and repeat orders, Spend Anomaly Monitoring, branded delivery trucks in 13 US states with scheduled and palletized drop-offs, and more Prime Business perks such as Amazon Quick, Gusto, QuickBooks and CrowdStrike.

The real surprise: steady growth, and the money is with sellers

Marketplace Pulse tracked the curve. Amazon Business passed $25 billion in 2021, reached about $35 billion by 2023 and $60 billion now, compounding at roughly 18% a year in both periods. That beats the 9% Marketplace Pulse estimates Amazon's total sales grew last year, but the early pace that made $100 billion look close never came back. Marketplace Pulse puts Amazon Business at roughly 7% of the estimated $830 billion Amazon and its sellers sold last year, and says that at the current rate it reaches $100 billion before 2030.

Amazon has said more than half of Amazon Business sales come from third-party sellers. On that basis Marketplace Pulse estimates something like $30 billion a year flows to sellers. Its sharper point is that the seller tools have barely changed: business-only prices visible to verified buyers, tiered quantity discounts, business-only listings and custom quote requests have existed for years while Amazon rebuilt the buying side. Business buyers reach those offers through listings sellers already run, at larger order sizes and with more repeat buying.

Amazon Business growth

  1. Amazon Business launches in the US

  2. Passes $25 billion

  3. About $35 billion

  4. $60 billion annualized, 11M+ organizations

  5. $100 billion at 18% a year, per Marketplace Pulse

So what for a seller's margin

A business order often needs no ad click. Business buyers reorder, use saved lists and get nudged by Savings Insights toward bulk and repeat options. Every order that comes that way skips the ad cost that eats a large share of consumer profit. Marketplace Pulse cites surveys in which sellers name marketplace fees as their top margin worry and 46% cite advertising. A quantity discount of 5% to 10% on an order of 10 units can still earn more per unit than a full price single unit sale bought through Sponsored Products.

Worked example with illustrative numbers

For example, take a $25 cleaning product with an $8 unit cost, a $5 FBA fee and a 15% referral fee. A consumer buys one unit through a Sponsored Products click at 25% ACoS: $25 minus $3.75 referral, $5 FBA, $8 cost and $6.25 of ad spend leaves $2.00 profit per unit.

A business buyer reorders 10 units at a 5% quantity discount, $23.75 each, from a saved list with no ad click. Each unit pays $3.56 referral, $5 FBA and $8 cost, leaving about $7.19 profit, or $71.90 on the order against $20.00 for 10 separate ad-driven consumer sales. These numbers are illustrative; your fees, discounts and ad costs will differ, and many business orders still start with a search.

What sellers should do now

  • Amazon manager: check in Seller Central whether your account is enrolled in the Amazon Business seller program and finish the business profile. Metric: business offers live on your top 20 ASINs.
  • Pricing lead: set a business price and two or three quantity discount tiers, for example 3% at 5 units and 7% at 10 units, on repeat-purchase items such as supplies, cleaning, food service and tools. Metric: margin per unit at each tier after fees.
  • Amazon manager: filter Business Reports to B2B sales and track units, order size and repeat rate monthly. Metric: share of sales from business buyers.
  • Customer team: answer quote requests within one business day and keep a price floor so quotes stay profitable. Metric: quote win rate.
  • Listing manager: add case pack counts, unit counts and spec details business buyers search for, such as sizes, materials and compliance notes. Metric: business conversion rate on those ASINs.
  • Ads manager: compare ad spend per order for consumer and business orders, and stop bidding up terms where business buyers already reorder without clicks. Metric: blended ACoS with and without B2B orders.

B2B setup checklist

  • Business seller program enrolled
  • Business price on top 20 ASINs
  • Two or three quantity tiers
  • Quote replies within one day
  • Case pack and spec details listed
  • B2B sales tracked monthly

When this does not apply

Business pricing helps most on products companies buy again and again: office, janitorial, food service, lab, IT, repair and packaging. Gifts, fashion, most beauty and one-off impulse buys see little business demand. If your margin cannot carry a quantity discount after fees, or your products are restricted for business accounts, do not force it. The $60 billion is a global figure across 11 countries, and the $30 billion seller share is a Marketplace Pulse estimate, not an Amazon number.

Where PPC Spider helps

PPC Spider manages Amazon accounts and ads with target ACoS set from each product's margin after fees, so we can show which orders need ads and which do not. Read our guide to Amazon Business B2B pricing, see how our Amazon PPC management cuts wasted spend, follow more seller news on the Amazon FBA news page, or start with a free Amazon audit.

Sources

Get the next change before your competitors do

We send the marketplace changes that matter each week, with what to do next.

By subscribing you agree to our privacy policy. Unsubscribe any time.
Want this done for your account?

We run these playbooks on client accounts every day. Start with a free audit.

Get a free audit