What is Helium 10 used for?

Sellers use Helium 10 to find products, research keywords, build and score listings, track rankings, manage Amazon ads, track profit and plan inventory. The best-known tools are Black Box for product ideas, Xray for sales estimates, and Cerebro and Magnet for keywords.

How much does Helium 10 cost per month?

Helium 10's pricing page lists Platinum at $129 a month or $99 a month billed yearly, Diamond at $359 a month or $279 billed yearly, and Enterprise from $1,499 billed annually. A free plan offers limited Chrome extension access. Check the pricing page for current offers.

Is there a free version of Helium 10?

Yes. Helium 10 has a free plan with limited Chrome extension access, plus free tools such as an Amazon keyword tool, PPC audit and sales estimator. Serious keyword work and tracking need a paid plan, usually Platinum.

What is the difference between Cerebro and Magnet?

Cerebro is a reverse ASIN tool: it shows which keywords a competitor's product ranks for. Magnet starts from a seed keyword and expands it into related search terms. Most sellers use Cerebro first, then Magnet to fill gaps.

Helium 10 Guide 2026: Tools, Pricing and How to Use It

Q: Does Helium 10 work for Walmart and TikTok Shop?

Yes. Helium 10's tools page lists support for Walmart and TikTok as well as Amazon, including a converter that exports Amazon listings to TikTok. Feature depth is greatest for Amazon, so check which tools apply to each marketplace.

What changed: All-in-one research, listing, ads and operations software for Amazon sellers
When: Updated October 2026; prices from Helium 10's pricing page
Who it affects: Amazon sellers, plus Walmart and TikTok Shop sellers
What to do: Start on Platinum, upgrade to Diamond when ads and P&L matter

Key takeaways

Helium 10 covers research, keywords, listings, ads and operations for Amazon, Walmart and TikTok.
Platinum is $129 a month ($99 yearly); Diamond is $359 ($279 yearly) with ads, P&L and AI tools.
Treat sales and volume figures as estimates and cross-check with Brand Analytics.

Helium 10 plans, October 2026

	Platinum	Diamond	Enterprise
Monthly billing	$129	$359	Custom
Billed yearly	$99/mo	$279/mo	From $1,499
Seller size	Up to $100K/yr	$100K to $10M/yr	Over $10M/yr
Extra users	1	5	10+
Helium 10 Ads, full P&L

What is Helium 10?

Helium 10 bundles the tools an Amazon seller typically buys separately: a product database, keyword research, a listing builder, rank tracking, a Chrome extension, ad management, profit reporting, inventory planning and alerts. Its tools page also lists support for Walmart and TikTok, including a converter that exports Amazon listings to TikTok.

The suite is broad, which is its strength and its weakness. Most sellers use a handful of tools heavily and ignore the rest, so knowing which tool answers which question saves time and money.

Helium 10 pricing in 2026

Helium 10's pricing page lists three paid plans. Platinum costs $129 a month, or $99 a month billed yearly, and is aimed at sellers doing up to $100,000 a year, with one additional user. Diamond costs $359 a month, or $279 billed yearly, for sellers from $100,000 to $10 million, with five additional users. Enterprise is custom, from $1,499 billed annually.

Diamond adds the features growing brands usually need: Helium Agent and AI tools, Helium 10 Ads with rules-based automation, profit and loss reporting, inventory management and a managed refund service charged at 10% of recoveries. Helium 10 Ads carries a 2% management fee. A free plan exists with limited Chrome extension access.

Product research tools: Black Box and Xray

Black Box searches Helium 10's product database with filters such as category, price, revenue and review count to surface product ideas. Xray, inside the Chrome extension, analyses a search results page or competitor listing and estimates sales and revenue. Together they answer the question of whether a niche is worth entering. Our Amazon product research guide explains which filters matter.

Black Box: filter the database for product ideas
Xray: estimate sales on any Amazon search page
Product Launchpad: organise research in one place

Keyword research tools: Cerebro and Magnet

Cerebro is a reverse ASIN tool: enter a competitor's ASIN and it lists the keywords that product ranks for, with search volume and ranking positions. Magnet starts from a seed keyword and expands it into related terms. Keyword Tracker then follows your rankings over time.

Use Cerebro on your top three competitors, Magnet to fill gaps, and keep the final list focused on terms with real purchase intent. Our Amazon keyword research guide walks through the process, and backend keywords covers where leftover terms go.

1Validate
Black Box and Xray
2Research
Cerebro then Magnet
3Write
Listing Builder
4Track
Keyword Tracker
5Optimise
Ads, Profits, Inventory

Listing optimization tools

Listing Builder drafts titles, bullets and descriptions with AI and tracks which keywords you have used. Listing Analyzer scores an existing listing against best practice. These tools help structure the work, but conversion still depends on clear benefits, strong images and accurate claims, which software cannot judge for you. See our Amazon listing optimization service for how we combine the two.

Advertising, operations and AI tools

Helium 10 Ads automates and optimises Amazon campaigns with rules. Profits tracks profit per product, Inventory Management forecasts restocks, Alerts flags listing changes such as hijackers or lost Buy Box, and the managed refund service pursues FBA reimbursements.

In 2026 Helium 10 also promotes Helium Agent, an AI commerce agent, and Helium MCP, which connects other AI tools to Helium 10 data. The Diamond plan includes Helium MCP free up to 1,000 calls.

Helium 10 Ads: rules-based PPC automation
Profits: product-level profit tracking
Inventory Management: restock forecasts
Alerts: listing change notifications
Helium Agent and Helium MCP: AI access to your data

A Helium 10 workflow, step by step

This is the order most sellers get the most value from, whether launching a new product or fixing an existing one.

Validate the niche with Black Box and Xray
Pull competitor keywords with Cerebro
Expand the list with Magnet and remove irrelevant terms
Write or rewrite the listing in Listing Builder
Track 10 to 30 priority keywords in Keyword Tracker
Launch ads and feed winning search terms back into the listing
Review Profits and Inventory weekly

Is Helium 10 worth it?

For sellers who will use research and rank tracking every week, Platinum usually pays for itself. Diamond makes sense once advertising automation, profit reporting and inventory planning replace other subscriptions. If you only need occasional research, the free tools or a single month of a paid plan during research can be enough. Compare alternatives in our roundups of the best Amazon SEO tools and best Amazon PPC tools.

Worth paying for if you

Research keywords weekly
Track rankings on key terms
Launch new products often
Need P&L and restock planning
Want rules-based ad automation

Limits to keep in mind

Sales and search volume figures are estimates, not Amazon data. Use them to compare options, not as exact forecasts. Brand Registry sellers should cross-check keyword decisions with Amazon's own Brand Analytics and Search Query Performance data, which Helium 10's Search Query Analyzer can also display.

Where PPC Spider helps

PPC Spider is an Amazon and marketplace agency. Our Amazon SEO services team uses research tools alongside Amazon's own data, and SpiderOS monitors bids, budgets, search terms and stock with target ACoS set from product margin after fees. Get a free Amazon audit to see which keywords you are missing.

Sources

Helium 10: Pricing (helium10.com/amazon-agency-pricing/)
Helium 10: Tools (helium10.com/tools/)
My Amazon Guy: Helium 10 (myamazonguy.com/helium-10/)

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