What is Amazon's dietary supplement policy?

It is Amazon's set of rules for supplements sold in its US store. Products must be made under recognised cGMP certification, verified through an approved testing, inspection and certification provider, and listed with an accurate, complete label and no disease or FDA approval claims.

Does Amazon still accept a certificate of analysis from sellers?

No. Amazon no longer accepts certificates of analysis uploaded directly by sellers for this policy. Documents go through a TIC provider chosen in Manage Your Compliance, which reviews them or runs new tests and then sends the result to Amazon.

Which supplements need extra testing on Amazon?

Industry coverage lists weight management, sports nutrition, bodybuilding, sexual enhancement and joint health as higher risk. These products need tests for heavy metals, microbes, ingredient amounts and drug adulterants in addition to the cGMP requirement.

How long do I have to comply after Amazon contacts me?

Reports indicate sellers usually get about 90 days after Amazon's notice, and each affected ASIN shows a specific date in Account Health. There is no single public deadline, so check Account Health regularly and start with your highest revenue products.

Is an FDA inspection enough for Amazon cGMP?

No. Amazon does not accept FDA inspection reports, private audits, first-party audits or consulting audits as proof of cGMP. You need a certificate from a recognised program, such as NSF/ANSI 455-2, NSF 229, UL or USP.

Amazon Dietary Supplement Policy 2026: cGMP, TIC and Labels

What changed: cGMP certification and TIC verification for every dietary supplement ASIN
When: Rolling out in waves through 2026; about 90 days to respond after Amazon contacts you
Who it affects: Brands and resellers of dietary supplements on Amazon.com
What to do: Confirm cGMP certificate, pick a TIC provider in Manage Your Compliance, audit labels

Key takeaways

Every supplement on Amazon.com needs accepted cGMP certification, and verification runs through a TIC provider.
Higher risk categories need extra tests for metals, microbes, potency and adulterants.
Fix labels and claims first, then watch each ASIN's date in Account Health.

1Notice
ASIN flagged in Account Health
2Pick TIC
In Manage Your Compliance
3Review
cGMP, label and tests
4Result
Pass or fail sent to Amazon

What changed in the Amazon dietary supplement policy

Earlier versions of the policy let sellers upload a certificate of analysis from an ISO/IEC 17025 accredited lab or proof of an independent certification. That route has closed. Documentation now goes through a TIC provider, which reviews your documents or runs the tests and sends the result to Amazon.

Industry coverage in 2026 also reports that cGMP certification now applies to all supplement categories in the US store, not only higher risk ones, and that Amazon is contacting sellers in waves rather than on one public deadline.

cGMP requirements: which certificates count

Supplements must be made under current good manufacturing practice, in line with 21 CFR Part 111. Amazon accepts certificates from recognised programs, not self-assessments.

Accepted examples: NSF/ANSI 455-2, NSF 229, UL GMP 21 CFR 111, USP, SGS and TGA
Food safety schemes such as SQF, BRCGS, FSSC 22000 and IFS where benchmarked
Some international GMP equivalents, such as PIC/S GMP and Health Canada site licences
Not accepted: private audits, first-party or consulting audits, and FDA inspection reports

Proof Amazon will and will not take

	Accepted	Not accepted
GMP proof	NSF, UL, USP certificate	FDA inspection report
Audits	Recognised programs	Private or consulting
Test results	Sent by TIC provider	Seller-uploaded CoA

How TIC verification works

When Amazon flags an ASIN, it appears in Account Health with a date to resolve it. You choose a TIC provider in the Manage Your Compliance page in Seller Central. The provider contacts you, reviews your cGMP certificate, labels and existing tests, runs any missing tests and uploads a pass or fail result to Amazon. Lab partners such as Eurofins describe the review as covering GMP, content claims, label review, adulterant tests and microbiology tests.

Products already certified under some programs, including NSF/ANSI 173 and NSF 229, can be validated faster through a fast-track route, according to industry coverage. Named fast-track partners include NSF, USP, BSCG, Informed Choice, GRMA and Clean Label Project.

Extra testing for higher risk categories

Supplements sold for weight management, sports nutrition, bodybuilding, sexual enhancement and joint health face more testing, because these are the categories where adulteration with drugs is most often found. Required checks reported in 2026 coverage include:

Heavy metals and microbial contamination
Ingredient amounts within tolerance of the Supplement Facts panel
Adulterant screening based on NSF/ANSI 173
Optional pesticide testing

Label and listing rules

The label is reviewed as closely as the lab work. Common failures are simple to fix if you catch them first.

Images must show the full English label, including Supplement Facts, warnings and lot code
No FDA logo and no claims that a product is FDA approved
No disease claims or comparisons with drugs
Ingredient amounts in the title and bullets must match the Supplement Facts panel exactly
Non-GMO claims need certification or test evidence
Products listed as New must be sealed; no tester or not for retail sale labels

Label check before testing

Full English label in images
No FDA logo or approval claim
No disease claims
Amounts match Supplement Facts
Sealed if listed as New

Deadlines and what happens if you miss them

Coverage of the policy says sellers typically get about 90 days after Amazon contacts them to complete cGMP verification, and Amazon shows a specific date for each affected ASIN in Account Health. There is no single public deadline. If you miss the date, Amazon can suppress or remove the listing until you provide the required information, which hits sales rank and ad performance at the same time.

Documents must be genuine and unedited. Altered or AI-generated paperwork can escalate a listing problem into an account problem, so see our guides to Amazon ASIN suspension and Amazon account health.

Step by step: getting supplements compliant

Work through this list for every supplement ASIN, starting with your best sellers.

Confirm your manufacturer's cGMP certificate is from an accepted program and current
Check whether your products already hold NSF, USP or similar certification
Audit every listing against the label: names, amounts, claims and images
Choose a TIC provider in Manage Your Compliance and share documents
Fix any label issues before testing to avoid paying twice
Track each ASIN's status and date in Account Health

Advertising supplements on Amazon

Compliance also affects ads. Supplements with disease or drug-like claims can be rejected in Sponsored Products and Sponsored Brands, and suppressed ASINs stop serving. Keep ad copy and custom images in line with the same claim rules as the listing, and our Amazon listing reinstatement guide covers what to do if a listing is taken down. The same discipline applies to other claims, such as Made in USA claims.

Where PPC Spider helps

PPC Spider audits supplement catalogues for label, claim and image problems before they reach a TIC review, and SpiderOS monitors listing status, bids, budgets, search terms and stock so suppressed ASINs do not keep spending. To find risks in your account, book a free Amazon audit.

Sources

Food Label Maker: Amazon's supplement update 2026, June 2026 (foodlabelmaker.com/regulatory-hub/fda/dietary-supplements/amazon-supplement-update-2026/)
Eurofins: Compliance verification for Amazon's dietary supplements policy, August 2026 (eurofins.com/en-us/food-feed-testing/services/compliance-verification-for-amazons-dietary-supplements-policy/)

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