What changed
European Commission accepts Temu's DSA action plan on illegal products
When
Announced October 26, 2026
Who it affects
European Commission, Temu, EU digital services coordinators
What to do
Check your EU product safety files and watch Temu listings in your category

Key takeaways

  • The European Commission accepted Temu's DSA action plan on October 26, 2026, after a 200 million euro fine in May
  • Temu must deliver an interim risk assessment covering the six months to November 30, 2026, and review its recommender systems
  • Brands selling in Europe should tighten their own product safety files and watch Temu lookalikes in toys, baby and electronics

Temu and the EU Digital Services Act

  1. Commission opens formal DSA proceedings

  2. Commission fines Temu 200 million euros

  3. Deadline for Temu to submit its action plan

  4. National regulators say plan lacks detail

  5. Commission accepts the action plan

  6. End of period covered by interim risk assessment

What the Commission decided

The European Commission said on October 26 that it had accepted the action plan Temu submitted to fix its breach of the DSA. The Next Web reported that the plan covers five areas of work, including a platform-specific risk assessment, better use of data to test whether safeguards actually work, and closer scrutiny of content moderation.

Temu will also review how its recommendation system may help illegal goods reach shoppers, and how sellers might exploit platform features to promote illegal listings. According to The Next Web, Temu has four months to deliver an interim risk assessment covering a six-month period that ends on November 30, 2026, and that assessment must show the planned measures are in place.

Why Temu was fined 200 million euros

The Commission opened formal proceedings against Temu on October 31, 2024, treating it as a Very Large Online Platform under the DSA. On May 28, 2026 it fined Temu 200 million euros. Investigators found that Temu's 2024 risk assessment relied on general online shopping information rather than evidence from its own platform, which led it to underestimate how likely EU shoppers were to meet illegal products.

Test purchases by an independent lab found chargers that failed basic safety checks and baby toys that posed medium to high risks, including banned chemicals and choking hazards from small parts. Temu called the fine disproportionate at the time. On Monday it said it appreciated the Commission's constructive engagement.

What happens next

Acceptance is not the end of the case. Temu has to implement the plan and prove it works, and the DSA lets the Commission impose periodic penalty payments if a platform fails to comply with its decisions. Some national regulators were not fully convinced: a board of national digital services coordinators warned on September 24 that the plan lacked sufficient detail, and the Commission said it had since clarified the key requirements Temu must meet.

  • Temu implements the five areas of work in the plan
  • Interim risk assessment covers the six months to November 30, 2026

Why this matters for brands and marketplace sellers

Temu has about 130 million users across the EU's 27 member states, according to Euronews, so its listing rules shape what shoppers see and the prices they compare against. Tighter risk checks and recommender reviews could reduce the number of unsafe, low-priced lookalike products that undercut compliant brands, especially in toys, baby products and chargers.

It also adds to a wider crackdown on cheap imports into Europe. Euronews noted that since July a 3 euro fee applies to low-value parcels that used to enter the EU duty free below 150 euros. In the US, the end of the de minimis exemption has had a similar effect, which we covered in our de minimis suspension report. If you sell on Temu yourself, read our guide to selling on Temu and expect more verification requests.

What sellers should do

None of this changes Amazon or Temu seller terms today, but it shows where EU enforcement is heading. Our guide to selling on Amazon Europe covers the core EU requirements.

  • Check that every EU listing has current CE marking, test reports and a named EU responsible person where required
  • Keep product safety documents ready for toys, baby products, chargers and other electrical items
  • Search Temu for copies of your hero products and report unsafe or infringing listings through Temu's IP and safety channels
  • Track price gaps against Temu lookalikes in your category over the next quarter
  • If you sell on Temu, expect more verification requests and reply quickly to avoid listing removals

EU compliance check for brands

  • CE marking on every EU listing
  • Current lab test reports on file
  • EU responsible person named where required
  • Safety files for toys, baby and chargers
  • Temu lookalikes of hero products tracked
  • Unsafe copies reported to the platform

Where PPC Spider helps

PPC Spider manages Amazon and marketplace accounts for brands, including listing compliance and pricing pressure from low-cost rivals, through our Amazon agency team. We follow cases like this one on the ecommerce marketplace news channel. If you want a check on how exposed your catalog is to cheap lookalikes, start with a free Amazon audit.

Sources

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