seller
Key takeaways
- Write factual answers, not adjectives.
- Mine reviews and Q&A for the questions to answer.
- Complete every structured attribute.
What Rufus reads first
How Rufus reads a listing
AI assistants pull from the title, bullets, description, A+ text, structured attributes, reviews and customer questions. Specific, factual language is easier to quote than marketing adjectives.
Answer the questions buyers ask
Read your reviews and customer questions, and your competitors'. The questions people ask before buying are the ones Rufus will be asked. Answer each one plainly somewhere in the listing.
- Who is it for, and who is it not for?
- What size, material and weight exactly?
- How does it compare with the common alternative?
- How do you clean, store or set it up?
Fill every attribute
Empty attribute fields are missed matches. Material, size, age range, use case and compatibility are how AI maps your product to a specific query.
Keep keywords, add context
Keyword research still matters, because search is still the main way people find products. The change is to use those keywords inside clear sentences rather than stuffed lists.
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