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Amazon title character counter
Paste a title to check it against the 2026 rules: 75 characters including spaces, no banned special characters, no word more than twice.
0 / 75 characters
0 / 125 characters
How it is calculated
Title: 75 characters or fewer, including spaces (all categories except media)Item Highlights: up to 125 charactersBanned unless part of the brand name: ! $ ? _ { } ^ ¬ ¦No word more than twice, except prepositions, articles and conjunctions
Amazon began enforcing a 75-character title limit on July 27, 2026, for all categories except media, and added a searchable Item Highlights field of up to 125 characters. Over-limit titles stay live but Amazon's AI rewrites them, so rewriting them yourself keeps control of your keywords.
This checker follows the rules as reported by trade press and Amazon's Seller Forums announcement; confirm edge cases for your category in Seller Central.
Questions about the title character counter
What is the Amazon title character limit?
75 characters including spaces for all categories except media, enforced from July 27, 2026. Item Highlights adds up to 125 more searchable characters.
Do spaces count toward the Amazon title limit?
Yes. The 75-character limit includes spaces, which is why this counter counts every character you type.
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