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Amazon PPC budget calculator
Work backwards from the orders you want: clicks needed, the daily budget to buy them and the ACoS that budget implies.
How it is calculated
Clicks needed = orders / conversion rateDaily budget = clicks x CPCExpected ACoS = daily budget / (orders x order value) x 100
If the expected ACoS is above your break-even ACoS, the goal is not profitable at today's CPC and conversion rate. Improve conversion (images, price, reviews) or lower CPC with tighter targeting before adding budget.
Use your own CPC and conversion rate from the Amazon Ads console for the campaigns you plan to scale; account averages hide big differences between branded, category and competitor keywords.
Questions about the ppc budget calculator
How much should I spend on Amazon PPC?
Start from the orders you need and your real CPC and conversion rate, then check the expected ACoS against your break-even ACoS. The right budget is the one that hits the goal profitably, not a percentage of revenue.
Why do my campaigns run out of budget early?
The daily budget buys fewer clicks than the traffic available. Raise budget on profitable campaigns or lower bids on expensive keywords so spend lasts the full day.
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