Amazon Haul is a low-price store inside the Amazon Shopping app and mobile web. All items cost $20 or less, most are $10 or under, and delivery typically takes one to two weeks. Orders of $25 or more ship free in the US.

Is Amazon Haul the same as Temu?

No. Haul is run by Amazon and uses Amazon accounts, payment and customer service, but it targets the same budget shopper as apps like Temu and Shein. Like those apps, much of the selection ships from overseas, which is why delivery is slower than Prime.

How do I become a seller on Amazon Haul?

Haul is invitation-based. Sellers can register interest through Seller Central and are reviewed on product cost, weight, category and ability to meet strict price points. Amazon has not published an open application, so check Seller Central for the current route before planning inventory.

Can you return Amazon Haul items?

Yes, in the US most Haul purchases over $3 can be returned free within 15 days of delivery, which is shorter than the standard 30-day window in the main store. Items priced at $3 or less are generally not returnable. Check the order page for the exact rule.

Is Amazon Haul available outside the US?

Yes. Amazon says Haul serves customers in 25 countries, including the UK, Germany, France, Italy, Spain, Japan and Australia. In Mexico, Saudi Arabia and the UAE it runs as Amazon Bazaar, and a standalone Bazaar app is live in 14 more locations.

Amazon Haul in 2026: How It Works and Who Can Sell There

What changed: Amazon's low-price storefront with items at $20 or less
When: Launched in the US in late 2024; beta label removed globally as it reached 25 countries
Who it affects: Budget shoppers, and sellers of very low-cost generic goods
What to do: Brands: protect main-store pricing; low-cost sellers: register interest via Seller Central

Key takeaways

Every Amazon Haul item is $20 or less, with one to two week delivery and a 15-day return window.
Haul now reaches 25 countries, partly under the Amazon Bazaar name.
Selling on Haul is invitation-based and suits generic, ultra-cheap goods, not most brands.

Amazon Haul by the numbers

$20maximum item price

25countries served

15 daysreturn window

$25US free delivery threshold

Source: Amazon (aboutamazon.com, aboutamazon.co.uk)

What is Amazon Haul?

Haul is a separate shopping experience inside Amazon built to compete with low-price apps. Amazon says all items are priced at $20 or less, the majority at $10 and under, and some as low as $1. Shoppers reach it by searching Haul in the Amazon Shopping app or visiting the Haul page on a mobile browser.

The trade-off is speed. Typical delivery takes one to two weeks rather than the one or two days Prime shoppers expect, because much of the selection ships from overseas.

Amazon Haul delivery, discounts and returns

Amazon set different rules for Haul than for the main store when it launched in the US:

Free delivery on orders of $25 or more; a $3.99 fee below that
5% off orders of $50 or more and 10% off orders of $75 or more
Free returns within 15 days of delivery on items over $3
Items priced at $3 or less are generally not returnable
Returns can be dropped off at thousands of US locations

Where Amazon Haul is available

Haul started as a US-only experience. Amazon later said it serves customers in 25 countries, including the UK, Germany, France, Italy, Spain, Japan and Australia, and runs under the Amazon Bazaar name in Mexico, Saudi Arabia and the United Arab Emirates. Amazon also launched a standalone Bazaar app in 14 more locations and removed the beta label from Haul worldwide.

In the UK, for example, Amazon describes items at GBP 20 or less with free delivery on orders over GBP 15, so thresholds differ by country.

Can you sell on Amazon Haul?

Haul is not an open program like the main store. Seller guides from late 2025 describe it as invitation-based, with sellers able to register interest. Reported rules include new condition only, a generic brand name, separate ASINs from your normal catalogue, strict weight limits and FBA only, with Haul inventory shipped separately from regular stock. Amazon has not published a public rulebook, so confirm eligibility inside Seller Central before you plan around it.

Reported categories that are not allowed include food, hazmat, refrigerated goods, baby products and items with medical or organic claims, which mirrors the restricted categories that already need approval on the main store.

Is Amazon Haul worth it for brands?

For most branded sellers, the answer is no. Haul favours unbranded, very low-cost goods, and its price ceilings leave little room for brand building, advertising or reviews that carry over to your main listings. It also trains shoppers to expect very low prices in your category.

Haul can make sense for factories and wholesalers with very low unit costs, light products and no need for brand identity. If that is you, model the full cost per unit, including fulfilment fees and returns, before you commit stock.

	Amazon Haul	Main store
Items capped at $20
One to two day Prime delivery
Open to any seller
Brand building and A+
Built for impulse buys

Most brands belong in the main store.

How Haul affects sellers on the main Amazon store

Even if you never sell on Haul, it can change your market. Shoppers who browse Haul compare your price to near-identical generic items, and Amazon's fair pricing policy still applies to your offers in the main store.

Expect more pressure on low-price, commodity listings
Differentiate on quality, bundles, brand story and fast delivery
Use Prime speed and reviews as your advantage over two-week shipping
Watch for copycat generic versions of your products

How to compete with Haul as a brand

You do not win against Haul on price. You win on value the shopper can see before they buy.

Show quality in images: materials, sizes, close-ups and comparison charts
Bundle accessories to raise basket value and reduce direct comparison
Protect your brand with Brand Registry and Transparency where it fits
Bid on your branded terms so generic items do not take your traffic
Track conversion rate by ASIN to spot price pressure early

Brand defence against Haul

Quality shown in images
Bundles that raise value
Brand Registry in place
Branded keywords defended
Conversion tracked by ASIN

Amazon Haul vs the main Amazon store

Haul and the main store serve different buyers. The main store wins on speed, brand trust and choice; Haul wins on price for impulse buys. A brand that tries to sit in both usually confuses its pricing. Decide which customer you serve, then build listings and ads for that customer. If you are deciding what to launch, our guide to what to sell on Amazon is a useful starting point.

Where PPC Spider helps

PPC Spider helps brands grow on the main Amazon store where margins support it. Our Amazon account management team works on pricing, listings and ads, and SpiderOS watches bids, budgets, search terms and stock so low-price competition shows up in the data early. Also see our guide to Amazon Renewed, another separate Amazon storefront, or get a free Amazon audit.

Sources

Amazon: Affordable products, $20 and under, on Amazon Haul (aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under)
Amazon UK: Amazon Haul deals event and global expansion (aboutamazon.co.uk/news/retail/amazon-haul-deals-event)
Threecolts: How can sellers join the Amazon Haul program, November 2025 (threecolts.com/blog)

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