seller
- What changed
- Premium A+ content opened to all Seller Central brand owners
- When
- Notices appeared in A+ Content Manager in May 2026
- Who it affects
- Brand owners enrolled in Amazon Brand Registry
- What to do
- Check A+ Content Manager, then rebuild top ASINs with Premium modules
Key takeaways
- Since May 2026, Premium A+ is available to all Seller Central brand owners in Brand Registry.
- Premium adds full width layouts, video, hotspots, carousels and enhanced comparison charts.
- Plan pages around buyer questions, check them in Content Quality Analysis, and measure conversion.
What Amazon says about A+ content
What is Premium A+ content?
A+ Content replaces the plain product description with images, text blocks and comparison charts. Premium A+ adds larger, more interactive modules: full width layouts up to 1,464 pixels wide, video modules and video carousels, image carousels, hotspot images that reveal detail when tapped, enhanced comparison charts and question and answer modules.
Amazon's Brand Registry page says Basic A+ Content can increase sales by up to 8% and Premium A+ Content by up to 20%, based on Amazon internal data. Those are best case figures, not guarantees. The lift you see depends on how well the content answers real buyer questions.
Who is eligible for Premium A+ content in 2026?
Until 2026, Seller Central brands usually needed a published Brand Story on every ASIN in their catalog and a minimum number of approved A+ projects in the previous 12 months. A single ASIN without a Brand Story could block access, and Amazon re-checked eligibility over time.
In May 2026, brand owners saw a notice in A+ Content Manager stating that Premium A+ is now available to all Seller Central Brand Owners, with full access to Premium features. Trade press reported the change on May 18, 2026, and seller reports confirmed the notices by May 21. Eligibility still requires Brand Registry, so brands without it should start with Amazon Brand Registry. Confirm the status in your own account before you plan a project.
- Brand Registry enrollment is still required
- No Brand Story or project count threshold, per the May 2026 notice
- No cost to create Premium A+ content
- Content is still reviewed before it goes live
Premium A+ vs Basic A+: the differences
Basic A+ uses fixed modules with standard image sizes, which is enough for clear features and comparison charts. Premium A+ gives more space and interaction, which suits products with a story to tell, several models to compare or features that are easier to show in motion. Basic A+ is also the fallback if a Premium module is rejected, so many brands keep a Basic version ready.
- Layout: standard width in Basic, full width up to 1,464 px in Premium
- Video: not available in Basic modules, available in Premium
- Interaction: static in Basic, hotspots and carousels in Premium
- Comparison: standard chart in Basic, enhanced charts in Premium
- Q and A: Premium adds question and answer modules
Basic A+ vs Premium A+
| Basic A+ | Premium A+ | |
|---|---|---|
| Layout width | Standard | Up to 1,464 px |
| Video | Yes, plus carousels | |
| Hotspots | ||
| Comparison chart | Standard | Enhanced |
| Q and A module | ||
| Cost | Free | Free |
What is Content Quality Analysis?
Alongside the Premium change, Amazon added a beta scoring tool called Content Quality Analysis. It evaluates A+ pages and flags where they fall short of Amazon's optimization standards, scoring completeness, image quality and module mix. Amazon has not published scoring thresholds, so use the score as a checklist, not a target.
In practice, the score rewards pages that use the space they have: every module filled, images that are sharp at full width, and a sensible mix of visuals, text and comparison rather than one long image strip.
How Premium A+ access changed
Brand Story on all ASINs plus approved projects
Trade press reports Premium A+ opening up
Notices confirmed in A+ Content Manager
All Seller Central brand owners, plus quality scoring beta
How to build a Premium A+ page, step by step
A Premium page should follow the order in which shoppers make decisions. Plan it as a short story, not a gallery.
- List the top five questions from reviews, returns and Alexa for Shopping prompts
- Open with a full width hero that states the main benefit in a few words
- Use a video module to show the product working, ideally under a minute
- Add hotspots on a detailed product image to explain features
- Close with an enhanced comparison chart linking your other sizes or models
- Run the page through Content Quality Analysis, fix flags, then submit
Design rules that keep Premium A+ readable
Most shoppers scroll A+ on a phone, so check every module at mobile size. Keep text inside images short and large, and put detailed copy in the text fields, where it stays readable. Use the same colors, fonts and photography style as your main images and Store so the brand feels consistent. Our guide to Amazon image requirements covers the photo basics that also apply here.
Avoid claims Amazon will reject, such as comparisons naming competitors, pricing, shipping promises or guarantees. Rejections cost a week or more, which matters before a big sale event.
How to measure whether Premium A+ worked
Compare conversion rate and units per session for the ASIN for four weeks before and after the change, while keeping price and ads steady. Brand owners with enough traffic can run an A versus B test in Manage Your Experiments, which Amazon offers to Brand Registry brands. If the page does not improve conversion, change one module at a time rather than rebuilding it all.
Premium A+ sits under the brand story on Amazon carousel and links shoppers toward your Amazon storefront, so measure the whole path, not one module.
Getting help with Premium A+ content
PPC Spider's Amazon A+ content team plans Premium pages from review and search term data, designs every module for mobile, and tracks conversion per ASIN after launch. Full service management starts at $1,950 a month, and you can see all plans on our Amazon agency pricing page.
Sources
- EcomCrew: Amazon Premium A+ Content is now free for all brand registered sellers (ecomcrew.com/amazon-premium-a-content-is-now-free-for-all-brand-registered-sellers/)
- My Amazon Guy: Amazon Premium A+ Content free for all sellers (myamazonguy.com/news/amazon-premium-a-content-free-for-all-sellers/)
- Amazon: Brand Registry benefits (sell.amazon.com/brand-registry)
We run these playbooks on client accounts every day. Start with a free audit.
Get a free audit