How do I switch Amazon agencies without losing data?

Export everything before changing access: Amazon Ads bulk sheets, search term and targeting reports, Seller Central Business Reports, and the outgoing agency's change log and negative keyword lists. Then add the new agency, run both in parallel for a short overlap, and remove the old agency only on its final date.

Will switching agencies hurt my Amazon rank?

Switching itself does not affect rank, because your listings and campaigns stay in your account. Rank can suffer if campaigns are paused or heavily changed during the handover, since lower sales can weaken organic position. Keep campaigns running and let the new agency restructure gradually after its audit.

How do I remove an agency from Seller Central?

The primary account user manages access in Seller Central through User Permissions, where you can review users and authorized partners and remove or reduce access. Remember the Amazon Ads console has separate users, so remove the agency there too, and unlink any Manager Account it used.

Who owns my A+ Content after I leave an agency?

Published A+ Content stays on your ASINs because it sits in your account under your brand. The editable design files may not be with you, so check your contract and ask the outgoing agency for source files for every module, image and video before its final working date.

How long does it take to switch Amazon agencies?

Most handovers take three to six weeks, depending on the notice period and account size. Plan a week to give notice and export data, a week or two of overlap while the new agency gets access and audits, then a final date when the old agency's access is removed.

Switching Amazon Agencies Without Losing Data or Rank

What changed: A handover plan for moving from one Amazon agency to another
When: Updated October 2026
Who it affects: Brands and sellers changing Amazon agency or bringing work in house
What to do: Export data and add the new agency before removing the old one

Key takeaways

Export bulk sheets, reports and the agency change log before anyone loses access.
Add the new agency as an authorized partner and Ads console user before removing the old one, and keep campaigns running.
Collect editable creative and A+ files; published content stays on your ASINs but source files may not.

1Check the contract
Notice, file ownership, final date
2Export everything
Bulk sheets, reports, change log
3Add the new agency
Partner and Ads console access
4Keep ads running
No pause during the handover
5Collect creative
Editable image and A+ files
6Remove old access
Users, partners, Manager Account

Why switching Amazon agencies goes wrong

Most problems during an agency switch come from timing, not from the new agency. Access is removed before data is exported, campaigns are paused during the gap, or nobody checks who holds the source files for listing images and A+ Content. Each of these is avoidable with a short checklist and a few weeks of overlap.

Your Seller Central account, your Amazon Ads account and the campaigns inside them belong to your business. An agency works inside them with permissions you grant. That means switching is mainly about moving access and knowledge, not rebuilding from zero.

Step 1: Check your contract and notice period

Before you tell anyone, read your agreement. Look for the notice period, any minimum term, who owns creative work and reports, and whether the agency must hand over files on exit. Agree a final working date in writing so you know exactly when the old team stops making changes.

Step 2: Export reports, bulk sheets and history

Export everything while the old agency is still active and before any access changes. In the Amazon Ads console, bulk operations let you download your campaigns, ad groups, keywords, targets and bids as a spreadsheet, which gives the new agency a full snapshot of the structure. Download search term and targeting reports for as long a period as the console allows, because Amazon keeps some report data only for a limited window.

From Seller Central, download Business Reports by ASIN and date, inventory and fee reports, and anything you rely on in Brand Analytics if you are brand registered. Also ask the outgoing agency for its change log, negative keyword lists, notes on tests, and any dashboards or tools it built for you.

Sponsored ads bulk sheets for every campaign type you run
Search term and targeting reports for the longest period available
Business Reports by child ASIN
Inventory, fee and returns reports
Agency change log, negative keyword lists and test notes

Step 3: Add the new agency before removing the old one

Bring the new agency in while the old one is still working, so there is an overlap rather than a gap. In Seller Central, the primary account user manages access through User Permissions. Amazon staff guidance on the Seller Forums says agencies and contractors should be added as authorized partners, not secondary users, with only the permissions they need. Our guide to Seller Central user permissions shows the screens.

The Amazon Ads console has separate users. Amazon describes admin, editor and viewer roles plus custom permissions such as reporting only. A 2026 setup guide gives the path as Administration, then Account access and settings, then Users, then Invite users, and says invitations expire after 14 days, so ask the new agency to accept quickly. Give the new team viewer or editor access during the overlap, depending on when you want them to take control.

Seller Central: invite the new agency as an authorized partner
Amazon Ads console: invite with viewer or editor access
Brand Registry and any connected tools if they will need them
Confirm each invitation is accepted before the old agency leaves

Step 4: Do not pause your campaigns

It is tempting to switch everything off until the new agency is ready. Avoid it. Ads drive a share of your sales, and sales history supports organic rank. Pausing for weeks can mean lost orders and a weaker position when you restart. Keep campaigns running on their current settings and agree that no major changes are made during the handover except clear fixes, such as stopping spend on out of stock products.

The new agency should audit first and then restructure gradually, launching new campaigns alongside old ones and shifting budget as results come in. Our Amazon PPC management approach follows this pattern.

	Stays with you	Can leave with agency
Campaigns and ad history
Published A+ Content
Editable design files
Change log and notes

Check your contract and request files before the final date.

Step 5: Secure creative and A+ Content ownership

Listings, images and A+ Content that are published on your ASINs stay on Amazon when an agency leaves, because they live in your account and under your brand in Amazon Brand Registry. The risk is the source files. If the agency kept the design files, raw photos or video edits, you may struggle to update them later.

Ask for the editable files for every image, video and A+ module, plus copy documents and keyword research. Check your contract for who owns them. Store them in a folder your company controls.

Editable design files for main images and infographics
A+ Content and Brand Story module files
Raw product photos and video
Listing copy and keyword research documents

Step 6: Remove the old agency's access

Once the new team is in and exports are saved, remove the old agency on its agreed final date. In Seller Central, review User Permissions and the authorized partner list and remove or reduce the outgoing agency's access. Amazon staff guidance recommends reviewing user permissions regularly, since people who no longer need access are a risk to private account data.

In the Amazon Ads console, the same 2026 guide says to use the Actions menu next to a user and choose Remove user. The account must keep at least one admin, so make sure someone at your company holds admin access first. If the agency was linked through a Manager Account, unlink it too, and remove any of its staff who were invited individually. Revoke access to third party tools and API connections it set up.

Seller Central users and authorized partners
Amazon Ads console users and Manager Account links
Third party apps connected to your accounts
Shared drives, dashboards and tool logins

A realistic transition timeline

A typical handover runs over three to six weeks, depending on notice periods and account size. The key is overlap: at no point should nobody be watching budgets and stock. Once the new agency has its access, its first 30 days should look like the onboarding plan in our guide on how to choose an Amazon agency, starting with an audit and agreed targets.

Week 1: give notice, export data, collect files
Week 2: invite the new agency, run both in parallel
Weeks 3 to 4: new agency audits and agrees targets
Final date: old agency access removed, change log handed over
After switch: gradual rebuild with weekly reporting

Questions to ask the new agency

A switch is a chance to fix what did not work before. Ask how the new team sets targets, how it reports, and how it will manage the overlap. Our list of questions to ask an Amazon PPC agency is a good starting point.

Switching to PPC Spider

PPC Spider is an Amazon and marketplace agency. During a switch we keep your campaigns live, set target ACoS from each product's margin after fees, and use our SpiderOS platform to monitor bids, budgets, search terms and stock while the rebuild happens. If you are weighing a change, a free Amazon audit shows what we would fix first, and our Amazon account management page explains the full service.

Sources

Amazon Seller Forums: Managing Your Seller Account Access: User Permissions Guide (sellercentral.amazon.com/seller-forums/discussions/t/c1d879bd-456f-4cde-a616-78062dda2498)
Amazon Ads: A guide to the Amazon Ads advertiser account (advertising.amazon.com/library/guides/advertiser-account)
Amazon Ads: Custom access controls for Amazon Advertising console (advertising.amazon.com/resources/whats-new/custom-access-controls)
Leadsie: How to give access to your Amazon Ads account (leadsie.com/blog/give-amazon-ads-access)

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