How do I give someone access to my Amazon Seller Central account?

Go to Settings, then User Permissions, enter the person's name and email and send an invitation. Once they accept with their own login, confirm them and set permissions for each area. For agencies, use Amazon's service provider authorization flow instead of a regular invitation.

What permission levels are available in Seller Central?

For most areas you can choose None, View, or View and Edit, and some areas allow administrator rights. Permissions are set separately for areas such as inventory, pricing, orders, advertising and reports, so you can match access to each person's job.

Why did my agency lose access to Seller Central in 2026?

Amazon moved service providers to a role-based authorization flow in 2026. Existing provider access had to be reauthorized by a deadline Amazon sent to each seller, and access that was not reauthorized expired. Reauthorize the provider through the new flow to restore access.

Can I have more than one admin on Seller Central?

Yes. The primary user can grant administrator rights to secondary users, who can then manage other users. Keeping at least one trusted secondary administrator helps you avoid being locked out if the primary user is unavailable.

Should I share my Seller Central password with my agency?

No. Sharing the primary login is a security risk and removes accountability. Authorize the agency through Amazon's provider flow or invite its staff as users with their own logins and limited permissions, then remove access when the contract ends.

Amazon Seller Central User Permissions: 2026 Guide

What changed: Controls for who can view or edit each part of a seller account
When: New service provider authorization flow live August 2026
Who it affects: Account owners, team members and agencies with Seller Central access
What to do: Audit every user and reauthorize providers if Amazon notified you

Key takeaways

Give every person their own login and the minimum access they need.
Service providers now get access through Amazon's role-based authorization flow.
Check Seller Central notifications for reauthorization deadlines and audit users quarterly.

2026 provider access changes

Aug 10, 2026
Role-based authorization flow goes live, per trade press
Sep 16, 2026
Providers confirm approved role coverage
Seller deadline
Reauthorize providers or access expires
Ongoing
New authorizations include only approved roles

Why user permissions matter

Sharing the primary login is risky. Anyone with it can change bank details, close the account or lock you out, and Amazon cannot tell who did what. Individual logins give each person two-step verification, an audit trail and only the access they need. User permissions are available on Professional selling accounts.

User types in Seller Central

Primary user: the account owner, whose permissions cannot be removed
Administrators: secondary users granted admin rights to manage other users
Secondary users: employees or contractors with their own logins
Service providers: agencies and software partners authorized through Amazon's provider flow
Brand Registry users: managed separately with roles such as administrator and rights owner

How to add a user in Seller Central, step by step

Only the primary user or an administrator can add users.

Open the Settings menu and choose User Permissions
Enter the person's name and email address
Choose the language and send the invitation
The user accepts and creates or signs in to their own login with two-step verification
Return to User Permissions and confirm the user
Set permissions for each area the person needs

Add a user

1Settings
User Permissions
2Invite
Name and email
3Accept
Own login and 2SV
4Set access
None, View, or Edit

Permission levels explained

Permissions are set area by area, such as inventory, pricing, orders, advertising, reports and settings. For most areas you choose None, View or View and Edit, and some areas include administrator rights. Start with the minimum access someone needs, and raise it only when a task requires it. Account settings that hold bank and tax details should stay with the owner and a trusted administrator.

Global user permissions can apply one user's access across several marketplaces, which saves time for brands selling in multiple regions.

The 2026 service provider authorization change

In 2026, Amazon replaced the old invite-based process for service providers with a role-based authorization system linked to the Solution Provider Portal. Trade press reports the new flow went live on August 10, 2026. Amazon's notice to providers set September 16, 2026 as the date by which providers had to confirm their approved role coverage.

Under the new flow, a seller can click Authorize Now on a provider's listing in the Solution Provider Network, or follow a unique authorization link the provider generates. Amazon approves which Seller Central roles each provider can request, and new authorizations include only those roles. Existing secondary-user and partner access had to be reauthorized by a deadline Amazon sent to each affected seller; access not reauthorized expires.

What sellers should do now

List every user and provider with access to your account
Check Seller Central notifications for your reauthorization deadline
Reauthorize agencies and tools you still use through the new flow
Confirm each provider has the roles it needs, and no more
Remove former staff and unused providers

Best practices for account security

Treat user access like keys to your business. Give each person their own login, require two-step verification, keep at least one trusted secondary administrator so you are not locked out if the primary user is unavailable, and review the list every quarter. Amazon may also remove secondary users who have been inactive for a long time. Our guide to Amazon seller account security covers phishing and login protection.

Quarterly access audit

List every user and provider
Remove former staff
Trim access to the minimum
Keep a backup administrator
Confirm two-step verification for all

Suggested access by role

Most teams fit a few common roles. Matching permissions to the job keeps the account safe and makes audits faster. Adjust these to how your business works, and give edit rights only where the person actually makes changes.

Advertising agency: edit advertising, view reports, view inventory and catalog
Listing or content specialist: edit catalog, view reports
Operations or warehouse: edit inventory and shipments, view orders
Customer service: edit orders, returns and buyer messages
Bookkeeper: view payments and reports only
Owner and backup administrator: everything, including settings

How to remove a user

Go to Settings, then User Permissions, find the user and remove them, or change their permissions to None. Do this the same day someone leaves your team or an agency contract ends. For providers authorized through the new flow, revoke the authorization as well so tools lose API access.

User permissions and Brand Registry

Brand Registry has its own user list. Brand owners invite users from Brand Registry settings and assign roles per brand and marketplace. If an agency manages A+ Content, Brand Stores or violation reports, it needs Brand Registry access in addition to Seller Central access. Read our Amazon Brand Registry guide.

How PPC Spider helps

PPC Spider requests only the roles it needs through Amazon's provider flow and works from its own logins. SpiderOS then monitors bids, budgets, search terms and stock. See Amazon account management, our Amazon Seller Central guide, or start with a free Amazon audit.

Sources

beBOLD Digital: Amazon Seller Central service provider authorization (bebolddigital.com/news/amazon-seller-central-service-provider-authorization)
My Amazon Guy: User permissions in Amazon Seller Central (myamazonguy.com/user-permissions-in-amazon-seller-central/)
SellerSprite: Amazon Seller Central security checklist (sellersprite.com/en/blog/amazon-seller-central-security-checklist)

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