How long does Amazon seller registration take?

Amazon says registration can often be completed in a few hours, and identity verification usually takes three business days or less. Delays happen when documents are unclear or details do not match, in which case Amazon asks for more information before approving the account.

How much does it cost to open an Amazon seller account?

Opening the account is free. You then pay either $0.99 per item sold on the Individual plan or $39.99 per month on the Professional plan, plus referral fees and any FBA or optional service fees.

Can I register as an individual without a business?

Yes. Amazon lets individuals register, and a business license is not required if you sell as an individual. You still need a government ID, a bank account, a chargeable card, tax information and a recent proof of address that matches your details.

Why was my Amazon seller registration denied?

Common reasons include mismatched names or addresses, unreadable documents, links to another account, or information Amazon could not verify. Read the notice carefully, then respond with clear, matching documents through the same application rather than creating a new account.

Do I need a video call to verify my Amazon seller account?

Many sellers are asked to complete a video call with an Amazon associate, where they show their ID and documents. Have the originals ready, join from a quiet place, and make sure the details you show match what you entered.

Amazon Seller Central Registration: 2026 Step-by-Step

What changed: Opening a third-party seller account on Amazon.com
When: Updated October 2026
Who it affects: New sellers, brands and businesses starting on Amazon
What to do: Gather documents first and keep every detail consistent

Key takeaways

Registration takes hours; verification usually takes three business days or less.
Every name and address must match your documents exactly.
Choose Professional at $39.99 per month if you will sell more than about 40 items monthly.

Have these ready

Government photo ID
Chargeable credit card
Bank account and routing number
Tax ID or SSN
Proof of address, last 180 days
Business registration, if a company

What you need before you register

Amazon lists the documents and details below. Gather them before starting, because the information you enter must match your documents exactly. Mismatched names or addresses are the most common reason verification stalls.

Government-issued photo ID, such as a passport or driver's license
Business email address you will keep long term
Internationally chargeable credit card
Bank account and routing number for payouts
Tax information, such as an SSN or EIN in the US
Business license or registration, if selling as a company
Proof of address from the last 180 days, such as a bank or card statement
A phone number you can access during verification

Individual vs Professional selling plan

The Individual plan costs $0.99 per item sold with no monthly fee, which suits sellers listing a few items. The Professional plan costs $39.99 per month plus selling fees and unlocks advertising, Buy Box eligibility for most offers, bulk listing tools, reports, Brand Registry tools and API access. Amazon notes Professional is usually worth it once you sell more than about 40 items a month. You can switch plans later in Seller Central.

Pick a selling plan

	Individual	Professional
Cost	$0.99 per item sold	$39.99 per month
Best for	Under 40 sales a month	40 or more a month
Advertising
Bulk tools and reports	Limited

Amazon Seller Central registration, step by step

Amazon's sign-up flow follows the order below. Registration itself can often be finished in a few hours.

Go to sell.amazon.com and choose Sign up
Create a login with your email and a strong password
Enter business details: location, business type, legal name, registration number, address and phone
Enter seller details for the primary contact person
Add your credit card and bank account
Enter store and product information, including your public store name
Complete tax interview and identity verification

The sign-up flow

1Create login
Email and password
2Business details
Legal name, address
3Payment details
Card and bank
4Store details
Public store name
5Verify identity
ID and possible video call

How identity verification works

Verification is the final step. Amazon reviews your ID and documents and may ask for a live or scheduled video call, during which you show your ID and supporting documents. Amazon says verification usually takes three business days or less. If Amazon asks for more information, respond with clear, complete documents that match what you entered, rather than starting a new application.

Common mistakes that delay approval

Name on the account differs from the name on the ID
Address on the statement does not match the address entered
Blurry, cropped or expired documents
Using a credit card in someone else's name
Opening a second account after a first was denied
Using a VPN or a shared device linked to another account

Individual seller or business entity?

You can register as an individual using your own name and tax number, or as a business such as an LLC or corporation. Selling as a business separates personal and business finances, looks more credible to wholesale suppliers, and is often required by brands that open reseller accounts. It also makes a later sale of the business simpler, because the account belongs to the company.

Whichever you pick, the legal name, address and tax details must match your documents. Changing the legal entity on an existing account later is possible but adds verification work, so decide before you start if you can. Ask an accountant about the right structure and tax registration for your state or country.

Individual: fastest to set up
Business entity: cleaner finances and supplier credibility
Match legal name and tax ID exactly

One account per business

Amazon generally allows one selling account per business per region unless you have a legitimate business need for another and get approval. Accounts linked to a previously suspended account can be blocked. Avoid shared devices, networks or payment details with other sellers. Our guide to Amazon seller account security explains how to protect your login.

After your account is approved

Once verified, set up the account before listing. Turn on two-step verification, add users with their own logins through user permissions, set your shipping templates if you fulfill orders, and enroll in FBA if you will use it. If you own a brand, start Brand Registry. Amazon also advertises new seller incentives for Professional sellers, such as inbound placement and shipping credits, so check what applies to you in Seller Central.

Turn on two-step verification
Invite users with their own logins
Set shipping templates or enroll in FBA
Apply for Brand Registry if you own a trademark
Review new seller incentives and their deadlines

Registering to sell outside the US

A single registration can cover several marketplaces in a region, and you can add others later. Each marketplace has its own tax, product compliance and language rules. Our guides to selling on Amazon Canada and selling on Amazon Europe cover the extra steps.

What to do next

With the account open, learn the dashboard in our Amazon Seller Central guide, set up team access with our guide to Seller Central user permissions, and plan your first products using what to sell on Amazon.

How PPC Spider helps

PPC Spider sets up and runs Amazon accounts for brands, from catalog and Brand Registry to advertising. SpiderOS monitors bids, budgets, search terms and stock from launch. See Amazon account management or request a free Amazon audit once your account is live.

Sources

Amazon: Sell on Amazon registration requirements (sell.amazon.com/sell)
Amazon: Sell on Amazon pricing (sell.amazon.com/pricing)
Amazon: Fulfillment by Amazon overview and new seller incentives (sell.amazon.com/fulfillment-by-amazon)

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