How do I check my TikTok Shop account health?

Open Seller Center and go to Account Health. It shows your Account Health Rating points, color zone, violation records and appeal options, plus your Shop Performance Score and its product, logistics and service metrics. Check it weekly so you can fix issues before a milestone restriction applies.

How many points do you start with on TikTok Shop?

Every seller starts with 200 Account Health Rating points on a scale of 0 to 1,000. Points lost or earned count for 180 days. You can earn 4 points for every 200 finished orders, up to 20 points a week, and by passing policy quizzes linked to violations.

What happens at 0 points on TikTok Shop?

At 0 Account Health Rating points the account may be permanently deactivated, and TikTok says reactivation is at its sole discretion. Before that, restrictions on new listings and mega campaign enrollment apply at 150, 100 and 50 points, lasting 7, 14 and 28 days.

How long do TikTok Shop violations last?

Points lost from violations count against your Account Health Rating for 180 days and then reset. Points returned after a successful appeal or correction do not follow that reset rule. Serious violations can lead to longer actions under the Seller Enforcement Policy, so check each notice.

Is Shop Performance Score the same as Account Health Rating?

No. The Account Health Rating tracks policy violations with points. The Shop Performance Score rates customer experience from 0 to 5 using reviews, returns, dispatch and transit time, cancellations and service. A 3.5 SPS is needed for affiliate marketing and campaigns.

TikTok Shop Account Health: AHR Points and Score 2026

What changed: Account Health Rating points and Shop Performance Score
When: AHR rules updated Oct 21, 2026; new SPS live from Oct 2026
Who it affects: All US TikTok Shop sellers
What to do: Check Account Health weekly and appeal within 30 days

Key takeaways

AHR starts at 200 points; restrictions hit at 150, 100 and 50, and deactivation is possible at 0.
SPS of 3.5 unlocks affiliate, campaigns and faster settlement; below 3.0 those benefits are revoked.
Appeal within 30 days, or 12 to 72 hours for pending enforcement, with a maximum of two appeals.

AHR milestones

200 points
Starting score, green zone
150 points
No new listings or mega campaigns, 7 days
100 points
Same restrictions, 14 days
50 points
Same restrictions, 28 days; red zone
0 points
Possible permanent deactivation

What is TikTok Shop account health?

Account health is how TikTok judges whether your shop is safe for shoppers. It has two parts that are easy to confuse. The Account Health Rating is about rule-breaking: it falls when you get violations. The Shop Performance Score is about customer experience: it reflects reviews, returns, shipping speed and service. You can have a clean AHR and a weak SPS, or the reverse, and each controls different benefits.

Both are on the Account Health page in Seller Center. Check them every week, not only when something goes wrong.

How the Account Health Rating works

TikTok's AHR requirements page, updated October 21, 2026, sets out the rules. The scale runs from 0 to 1,000 and every seller starts at 200 points. Points earned or lost count for 180 days and then reset, except points returned after a successful appeal or correction. A shop at 200 or more is in the green zone, 51 to 199 is orange and at risk of milestone actions, and 50 or fewer is red and at risk of deactivation.

You can earn points back. TikTok gives 4 points for every 200 finished orders in the last 180 days, up to 20 points a week, excluding samples and returned, refunded, cancelled or defective orders. Passing the policy quiz tagged to a violation also returns points.

Scale: 0 to 1,000, starting at 200
Points count for 180 days
Earn 4 points per 200 finished orders
Cap of 20 earned points per week
Policy quizzes can return points

AHR milestones and penalties

As your score falls through each milestone, restrictions get longer. At 150 points the shop may not be able to enroll in new mega campaigns or create new listings for 7 days. At 100 points the same restrictions last 14 days, and at 50 points, 28 days. At 0 points the account may be permanently deactivated, and reactivation is at TikTok's sole discretion. Passing the milestone quiz can shorten these restrictions.

TikTok's new Seller Enforcement Policy, published in October 2026, also covers fund withholding, linked accounts and buyer data. Our TikTok Shop seller policy update summarises it.

Which violations cost the most points?

TikTok does not publish fixed point values; deductions depend on the severity and frequency of the violation. Its policy categories show where violations come from. In practice the most common sources are claims in titles or creator videos that the listing cannot support, late dispatch and invalid tracking, and products in restricted categories listed without approval. Our TikTok Shop requirements guide covers category approvals and shipping rules.

Product compliance: prohibited products
Product safety: recalls and safety issues
Listing quality: wrong category, missing details
Intellectual property: counterfeits, no brand authorization
Fair trading: fake or suspicious orders
Fulfillment and after-sale: late dispatch
Account management: onboarding and finance
Customer reviews: review manipulation

What is the Shop Performance Score?

SPS runs from 0 to 5. TikTok's new version, dated October 22, 2026, needs 30 delivered orders in 90 days for a shop score. It has three dimensions. Product satisfaction is now scored per product from negative review rate and non-buyer-fault return rate over 90 days. Logistics now measures dispatch time and transit time over 30 days plus seller-fault cancellations, with a free shipping bonus of up to 0.5. Customer service covers after-sales handling time and chat dissatisfaction over 60 days.

Benefits depend on the score. At 3.5 a shop gets affiliate marketing, campaigns, faster settlement and graduation from probation. At 4.0 settlement speeds up again and the Top Rated badge becomes possible. Below 3.0, affiliate and campaign benefits are revoked until the shop reaches 3.5 again. Read our Shop Performance Score update for the details.

AHR vs SPS

	Account Health Rating	Shop Performance Score
Measures	Policy violations	Customer experience
Scale	0 to 1,000 points	0 to 5
Window	180 days	30 to 90 days by metric
Key line	150 points	3.5 score

How to appeal a TikTok Shop violation

TikTok's Violation and Appeal Guide sets the process. Go to Seller Center, Account Health, Violation Records, open the violation and choose Appeal. File within 30 days of the notification. For violations where enforcement is not immediate, the window is only 12 to 72 hours, and an approved appeal stops the enforcement. Each case allows two appeals, and the second must be filed within 15 days of a rejection.

Incomplete or altered documents are rejected automatically, so send clear evidence that answers the exact reason given. SPS metric appeals are separate and are filed from the Shop Performance Score section.

Read the exact policy and reason cited
Collect invoices, tracking or authorization letters
Explain the cause and the fix in plain words
Submit within 30 days, or 12 to 72 hours if flagged
Use the second appeal only with new evidence

1Open
Account Health, Violation Records
2Read
Exact policy and reason
3Prove
Invoices, tracking, authorizations
4Submit
Within 30 days, max two appeals

How to protect your TikTok Shop account health

Most account problems build slowly. A short weekly routine catches them before they reach a milestone.

Check AHR points and new violations
Review product-level SPS and fix the worst best-seller
Keep dispatch within 2 business days with valid tracking
Review creator videos for claims you cannot prove
Answer buyer messages quickly
Confirm category approvals before listing new products
Take policy quizzes to earn points back

Account health vs Amazon account health

Amazon also scores sellers on policy compliance and customer metrics, with its own rating and thresholds. The ideas carry over: prove claims, ship on time and keep documents ready. If you sell on both, our Amazon account health guide explains Amazon's version.

Where PPC Spider helps

PPC Spider's TikTok Shop management service checks AHR and SPS weekly, reviews creator claims before content is boosted and prepares appeals with the right evidence. Our TikTok Shop agency team also handles onboarding and listings. For TikTok updates, follow the TikTok Shop news channel, and if Amazon is your main channel, book a free Amazon audit.

Sources

TikTok Shop Academy: Account Health Rating (AHR) Requirements (seller-us.tiktok.com/university/essay?knowledge_id=6750828276418350)
TikTok Shop Academy: Violation and Appeal Guide (seller-us.tiktok.com/university/course?learning_id=7433881557567287&content_id=6110391400302350)
TikTok Shop Academy: Introduction to Shop Performance Score New Version (seller-us.tiktok.com/university/essay?knowledge_id=7105568016090887)

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