Walmart Connect ads run for new buyers, not just clicks.

Sponsored Search, display and DSP managed through Walmart Connect and certified partner tools, reported on ROAS, new buyers and share of search.

Get a free audit Plans from $995/mo
AwarenessWalmart DSP, onsite displayConsiderationSponsored Brands, Sponsored VideosConversionSponsored Products, listing qualityLoyaltyPromotions, review syndication

What's included

  • Sponsored Products

    Keyword and item targeting with bids tuned for Walmart's auction.

  • Sponsored Brands and Videos

    Brand placements and video on search for new and relaunched items.

  • Onsite display and Walmart DSP

    Display on Walmart.com and offsite programmatic with Walmart audiences.

  • Campaign structure

    Campaigns split by intent and margin band, harvested weekly.

  • Reporting

    ROAS, new buyers, share of search and item-level performance.

How it works

  1. Audit

    Spend, structure and item eligibility reviewed.

  2. Rebuild

    Campaigns restructured by intent and margin.

  3. Optimize

    Weekly bids, budgets and keyword harvesting.

  4. Expand

    Video, display and DSP as the data supports it.

Plans and prices for Walmart Connect advertising

Choose a plan and start today, or talk to us first. Every plan includes the Marketing OS login and the weekly report.

Scale

Custom

Above $75k or Walmart DSP

  • Walmart DSP
  • Dedicated strategist
  • Weekly call
Get a custom quote

Retainers are billed monthly in advance with a 90-day initial term, then month to month with 30 days notice. Ad spend is paid by you to the platform. One-time products are paid on order and start within two business days. Prices in USD.

Why brands pick PPC Spider over the usual options

PPC SpiderTypical agencyIn-house hire
PricingFlat monthly plan, published on the pagePercentage of ad spend, quoted after a callSalary, benefits and tools
Contract90 days, then month to monthOften 6 to 12 monthsPermanent
ReportingWeekly, live in your dashboardMonthly deckDepends on the hire
CoverageTwelve Amazon departments and five more channelsAds only, or listings onlyOne skill set
Account ownershipYours, alwaysVariesYours
Time to startAudit in five business daysWeeks of onboardingTwo to three months to hire

Walmart Connect questions

Do we need a Walmart Connect account?

Yes. We set it up with you if you do not have one and run campaigns inside your account.

How is Walmart's auction different from Amazon's?

Walmart runs a second-price auction with different relevance rules, so bids and keyword structures copied from Amazon usually overpay.

Often bought with Walmart Connect

Walmart full-service managementAdvertising, listing quality, WFS and account health handled together for sellers and 1P suppliers, so the second-largest marketplace pays for itself.from $2,000/moSee plans Walmart listing and WFS setupMarketplace application, item setup, Listing Quality Score work, rich media and WFS onboarding delivered as one fixed-price setup.from $600See plans

Not sure which plan fits?

Send the account. The free audit tells you what is leaking and which plan fixes it.

Get a free audit