Instacart ads for brands that live in the grocery aisle.

Sponsored Products, shoppable display and promotions managed with the catalog accuracy grocery retail media depends on.

AwarenessProspectingConsiderationCatalog and videoConversionRetargetingLoyaltyCustomer lists

What's included

  • Sponsored Products

    Keyword CPC campaigns with bids by retailer and daypart.

  • Display and shoppable display

    Units that put the product in the cart from the ad.

  • Shoppable video

    In-feed video with a product carousel for launches.

  • Instacart Promotions

    Coupons and stock-up offers tied to campaigns.

  • Brand Pages

    Branded landing pages inside Instacart.

  • Catalog and availability

    Item data corrected and out-of-stocks watched so spend pauses when shelves are empty.

  • Measurement

    New-to-brand, basket size and lift against control periods.

How it works

  1. Audit

    Catalog, availability and campaign structure reviewed.

  2. Fix

    Item data and retailer coverage corrected.

  3. Run

    Weekly bids, budgets and promotions.

  4. Measure

    Lift and basket metrics reported monthly.

Plans and prices for Instacart advertising

Choose a plan and start today, or talk to us first. Every plan includes the Marketing OS login and the weekly report.

Retainers are billed monthly in advance with a 90-day initial term, then month to month with 30 days notice. Ad spend is paid by you to the platform. One-time products are paid on order and start within two business days. Prices in USD.

Why brands pick PPC Spider over the usual options

PPC SpiderTypical agencyIn-house hire
PricingFlat monthly plan, published on the pagePercentage of ad spend, quoted after a callSalary, benefits and tools
Contract90 days, then month to monthOften 6 to 12 monthsPermanent
ReportingWeekly, live in your dashboardMonthly deckDepends on the hire
CoverageTwelve Amazon departments and five more channelsAds only, or listings onlyOne skill set
Account ownershipYours, alwaysVariesYours
Time to startAudit in five business daysWeeks of onboardingTwo to three months to hire

Instacart ads questions

Which brands should advertise on Instacart?

CPG, grocery, pet and household brands already stocked in Instacart retailers. If the item is on the shelf, Instacart ads can move it.

Do you run other retail media networks?

Yes: Kroger, Gopuff, Target Roundel and Chewy with the same playbook, quoted per network.

Not sure which plan fits?

Send the account. The free audit tells you what is leaking and which plan fixes it.

Get a free audit