TikTok Shop, run as a sales channel, not an experiment.

Shop operations, GMV Max and an affiliate program run as a system, by people who have run it.

2Shop management1Affiliates & creators
  • 22 servicesacross Amazon, Walmart, Instacart, Meta, Google and TikTok Shop
  • Every plan publishedflat monthly retainers, never a percentage of ad spend
  • Marketing OS includedlive data and daily actions in your own login
  • 90-day termsthen month to month, cancel with 30 days notice

Where each format sits in the TikTok Shop funnel

Formats are assigned by stage so budget follows the shopper, not the campaign type that happened to launch first.

AwarenessCreator videos, Spark AdsConsiderationAffiliate content, LIVEConversionGMV Max, Video Shopping AdsLoyaltyShop promotions, repeat buyers

TikTok Shop questions

What is GMV Max?

TikTok Shop's automated campaign type that optimizes toward gross merchandise value across placements. It drives most attributable shop revenue for many brands, so it is the core campaign.

Do you run the affiliate program?

Yes. Commission strategy, samples, outreach, screening and briefs, with margin guardrails agreed up front.

Get the TikTok Shop audit.

Your real account data, five business days, a written plan you keep either way.

Get a free audit