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LiveAmazon Ads AI monitors bids 24x7, changes them when neededFreeFree account audit your written plan in 5 business daysTeamDedicated team account, ads, ops and creative at $1,500/mo flatLaunchNew brand? a 90-day Amazon launch plan, done for youLearnPPC Spider Academy Amazon courses from $49Advanced course
Amazon DSP and AMC
Programmatic display, Streaming TV and Amazon Marketing Cloud audiences, measured on new-to-brand and incrementality.
Questions before enrolling, or team seats? Email admin@ppcspider.com.
- 22lessons
- 4hof video
- certificate
What you will learn
- Plan a full-funnel DSP budget
- Build AMC audiences
- Measure new-to-brand
- Read incrementality
- 01DSP vs sponsored ads4 lessons
What the DSP does that Sponsored Ads cannot: audiences instead of keywords, inventory on and off Amazon, and the budgets and formats that make sense for a brand's size.
- 02Audiences and supply4 lessons
In-market, lifestyle, remarketing and lookalike audiences, Amazon-owned and third-party supply, frequency and the creative formats each placement needs.
- 03Streaming TV4 lessons
Streaming TV and online video: how Amazon sells it, what it costs, and how to judge it with the measurement that is actually available.
- 04AMC basics4 lessons
What Amazon Marketing Cloud is, how its clean-room queries work, and the first reports worth running: path to purchase, overlap and new-to-brand.
- 05AMC audiences3 lessons
Building AMC audiences from your own signals, attaching them to DSP and Sponsored campaigns, and the cases where they beat standard audiences.
- 06Measurement3 lessons
New-to-brand, incrementality and the limits of attribution: how to tell whether DSP added sales or just claimed them.
Who this course is for
- PPC specialists moving into programmatic for the first time
- Brands that have outgrown Sponsored Ads and want to reach shoppers off the search page
- Agency staff who need to plan and measure DSP properly
- Marketers who have DSP access and are not sure what it is doing
Before you start
A working knowledge of Sponsored Ads. DSP access through Amazon or an agency is needed to run campaigns; the course can be followed without it for planning and measurement.
What you leave with
You will finish with a full-funnel DSP plan for your brand with audiences, formats and budget by stage, one AMC audience built, and a measurement plan that states what success looks like before you spend.
How the course is delivered
Self-paced video
Recorded in the DSP console and the AMC query editor.
Query library
AMC SQL queries you can run as they are and adapt.
Planning templates
A full-funnel budget planner and a measurement framework.
Test and certificate
A final test and a certificate you can share.
Certificate, team seats and updates
Every PPC Spider Academy course works the same way, so you know what you are buying before you enroll.
Pass the test, get the certificate
Each course ends with a test. Pass it and you get a certificate of completion for the course that you can share on LinkedIn or show an employer.
Team seats with progress tracking
Buy seats for a team and see who has finished which module, so a new hire follows a structured path instead of learning by accident.
Updated when Amazon changes
Lessons are re-recorded when the console, a report or a policy changes, and the updated lesson is added to the course you already own at no extra cost.
Refund within 14 days
If the course is not what you needed, ask for a refund within 14 days, provided you have watched less than a quarter of it.
Rather have it done for you?
Everything in this course is what the PPC Spider team does on client accounts every day, with SpiderOS watching between reviews. If you would rather hand it over, the Amazon DSP and Streaming TV management service picks up exactly where the syllabus ends, with published plans and the free audit first.
Amazon DSP and AMC questions
What is the minimum budget for DSP?
Amazon sets minimums that vary by managed or self-service access and by region. The course explains how access works and what to ask for rather than quoting a figure that changes.
Do I need AMC to take the course?
No. The DSP modules stand alone. AMC modules are easier to follow with access, and the query library is ready for when you get it.
Is DSP right for a small brand?
Often not yet. The course includes a readiness checklist, and the honest answer for many brands is to finish the work in Sponsored Ads first.
Does it cover Sponsored TV?
Yes, as the self-service entry point to video and TV, alongside DSP streaming TV.
More courses
Sponsored Products, Brands and Display from zero: campaign structure, match types, bids and the reports that matter.
AdvancedAdvanced PPC and Profit BiddingThe profit-capped system PPC Spider runs on client accounts: TACoS targets, dayparting, portfolios, brand defense and AMC.
IntermediateListing SEO and RufusKeyword research, indexing checks and copy that ranks, plus how to answer the questions Rufus and AI search ask about your product.
Free strategy call
Meet a PPC Spider strategist
- A quick look at your account and goals
- Where profit is leaking, in plain numbers
- Which plan fits, with no obligation
Strategists on calls Monday to Friday, 9am to 5pm ET
What time works best?
Pick a day
The calendar invite is on its way to your inbox.